Vendelux

About Vendelux

Vendelux is an AI-powered event marketing intelligence platform that helps B2B companies identify which events to attend, sponsor, or organize based on data rather than guesswork. The platform uses 65+ million data points from 160,000+ events to predict ROI, identify events that align with our ideal customer profiles (ICPs), and provide clear ROI metrics to justify event investments.

This implementation enables GitLab’s field marketing teams to make data-driven event decisions.

Stakeholders

Key dates

• Contract signed: April 30, 2026
• Overall go-live date: TBD
• Phases (pilot, beta, GA): TBD

Who can use Vendelux at GitLab

Vendelux is currently provisioned with 3 starter tier seats, dedicated to the Field Marketing organization for event evaluation, prioritization, and ROI analysis. User role and permission configuration is managed by Marketing Operations in coordination with the business DRI.

If you believe you need access to Vendelux, reach out in the #mktgops Slack channel or open an issue with the Marketing Operations team.

Access and MFA

All Vendelux users are required to have Multi-Factor Authentication (MFA) enabled on their account. MFA is configured at the time of user provisioning and must remain enabled for the duration of the user’s access.

Use cases

Vendelux supports the following use cases for GitLab’s event marketing efforts:

• Identifying events that align with GitLab’s ideal customer profile (ICP)
• Predicting event ROI prior to commit
• Evaluating sponsorship and attendance opportunities
• Tracking competitor presence at industry events
• Informing event strategy with data-driven insights

Project tracking

1. Implementation Epic: FY26-Q2: Vendelux – Implementation
2. Tool evaluation issue: Vendelux Tool Evaluation

How to get help

For questions about Vendelux at GitLab, reach out in the #mktgops Slack channel or open an issue with the Marketing Operations team.

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