Concept Architects

Concept Architects is the team within Design Strategy responsible for defining where GitLab’s product experience should go. The team develops named concepts, fully reasoned design positions grounded in market context and customer need, built to inform executive decisions about where to invest.

What we do

Concept Architects work on the future of the GitLab product experience. The team identifies where the product needs to go, builds the case for why it matters, and creates the concept work that makes that direction real enough for the organization to act on.

The output is not speculative design. Each concept is a researched, justified, and designed position on a specific problem space. The work is complete enough to drive investment decisions and specific enough to inform what comes next in the product.

How we work

Concept Architects operates on a longer horizon than the rest of the product organization. The team does not take on feature work, backfill stage group capacity, or execute against an existing roadmap. The work begins before the roadmap does.

Each concept moves through a common arc: identifying the problem space, grounding it in market and customer evidence, developing the design position, and building the case for organizational investment. Work is developed internally until it is ready for executive review or cross-functional engagement through Upstream Studios leadership. See Concept Release Discipline for guidelines on how and when concept work is shared outside the team.

Researchers from Experience Research are embedded with the team. Jessica Kane and Will Leidheiser support concept development and directional research, and report into Experience Research.

Current focus areas

The team’s active work is tracked in the Concept Architects backlog. This link is accessible to GitLab team members only.

Team

For the full team roster, see the Design Strategy handbook page.


Concept Release Discipline
Design Strategy manages concept work across three release phases: dark, internal debut, and external. Each phase has a defined audience, clear entry criteria, and designated channels. This page describes how work moves between phases and what is expected of everyone involved.