Developer Evangelists

The Developer Evangelism team supports and grows GitLab’s community by engaging with GitLab community members through content and conversations.

As a Developer Evangelist, you will help us fulfill our mission by connecting with other developers, contributing to open source, and sharing your knowledge and experience about GitLab and other leading technologies at conferences and meetups, in contributed articles, and on blogs, podcasts, and social media. Your work will foster a community inspired by GitLab and will drive our strategy around developer love and GitLab’s participation in the open source ecosystem.

We focus on generating awareness about GitLab by rolling up our sleeves, contributing to the ecosystem, and enabling others to become evangelists outside the company as well. Not afraid to be hands-on, you might write sample code, author client libraries, provide insights to journalists, and work with strategic GitLab partners such as GitLab Heroes, users, and customers to excite and engage our developer communities.

Developer Evangelist

Job Grade

The Developer Evangelist is a grade 6.


  • Lead the conversation around technology trends and best practices in the developer community
  • Create engaging content, including technical talks, blog posts, demos, and videos, that educates the GitLab and open-source community.
  • Support GitLab’s product and engineering efforts by sharing what you learn while engaging with the wider GitLab community and the tech community, at large
  • Conduct interviews with media via phone, podcasts, video, and in-person
  • Be a leader within GitLab and in the wider community
  • Contribute to the goals of GitLab’s Developer Evangelism and Developer Relations teams


  • Experience creating software or contributing to open source software
  • At least 1 year of experience giving talks and developing demos, workshops, webinars, videos, and other technical content
  • Meaningful social presence with engaged followers
  • Ability to manage the fast moving conference schedule with its CFP deadlines and show dates
  • Self-directed and work with minimal supervision
  • Outstanding written and verbal communications skills with the ability to translate complex technology concepts into simple and intuitive communications
  • Ability to travel up to 20% of the time
  • You share our values and work in accordance with those values
  • Ability to use GitLab

Senior Developer Evangelist

Job Grade

The Senior Developer Evangelist is a grade 7.


  • Same as Developer Evangelist plus,
  • Contributor to relevant open source projects, foundations, and TAGs in order to give GitLab visibility and share our experience and insights to developments in our areas of interest
  • Support teammates, including senior staff and executive group, in their content creation efforts
  • Contribute to goals of the GitLab Marketing organization


  • Same as Developer Evangelist plus,
  • 3 or more years experience giving talks and developing demos, webinars, videos, and other technical content to audiences of 300 and larger
  • Experience serving as a media spokesperson

Staff Developer Evangelist

Job Grade

The Staff Developer Evangelist is a grade 8.


  • Same as Senior Developer Evangelist plus,
  • Create content that positions GitLab as a thought leader as measure and generates a large number of impressions and engagement
  • Work cross-functionally with GitLab teams, including GitLab executives, and contribute to GitLab’s top-level company goals


  • Same as Senior Developer Evangelist plus,
  • Hold positions of influence in open source projects and organizations such as TAG leads, maintainer status, author status
  • A growing and engaged social media following of 5,000+ followers or equivalent
  • Experience giving talks and developing demos, webinars, videos, and other technical content at industry events with 1,000+ attendees, or experience as keynote speaker.
  • A leader who has contributed to the success of teammates and community members

Developer Evangelism Program Manager

Mission: Build a powerhouse developer evangelism program at GitLab that encompasses teammates and the wider community. Create a program to increase GitLab’s awareness in the wider community.

The Developer Evangelism Program Manager is a Developer Evangelist, who focuses on managing the processes and ensure we collect the right metrics. As part of this role you will have the opportunity to work closely with deeply technical leaders and marketing experts. You will be coached to develop your own technical thought leadership platform and also have the opportunity to grow your career as a technical marketer.

Job Grade

The Developer Evangelism Program Manager is a grade 6.


  • Develop speaker’s bureau database that includes speakers and thought leadership platforms
  • Manage the conferences’ Call For Proposals (CFP) process, working hand-in-hand with internal and external thought leaders on their talk submissions
  • Review slide decks and develop a speaker training program
  • Develop slide deck formats for speaker’s that include slides of interest to GitLab campaigns
  • Support developer evangelism content development in line with thought leadership platforms
  • Create engaging content, including technical talks, blog posts, demos, and videos, that educates developers on important technologies and trends
  • Liaison with PR and content to execute on evangelism campaigns, as well as extend the effort of recorded talks at various events
  • Maintain the Developeer Evangelism Handbook page as a rich resource for anyone looking into Developer Evangelism.
  • Work hand-in-hand with the developer relations team to extend the evangelism program’s reach.
  • Define metrics of measurement with the Manager, Developer Evangelism
  • Instrument for metrics of measurement and report on them regularly
  • Build thought leadership in GitLab product areas over time


  • Excellent written and verbal communication skills
  • Background in or deep curiosity about the cloud computing and devops ecosystem
  • Track record of success in a software company
  • At least 3-5 years work experience in a fast-paced working environment
  • Exceptional organizational skills
  • Technical skills, particularly an understanding of DevOps and cloud native technologies
  • Relationships in the software DevSecOps space are a plus

Senior Developer Evangelism Program Manager


  • Same as Developer Evangelism Program Manager
  • Continuously improve metrics collection, goal setting, and reporting to help team increase contribution to GitLab company goals
  • Uplevel the speaker’s bureau to an influencer bureau and run the program with all modes of content creation in mind - speaking, technical demos, blog posts, media, etc.
  • Meaningful impact to overall team impressions KPI from blog posts, technical talks and demos
  • DRI integrated campaigns with other GitLab teams to achieve the above

Manager, Developer Evangelism

As the Manager, Developer Evangelism, you will be responsible for building our developer evangelism function with the ultimate objectives of:

  • Driving awareness of GitLab as the single application for the entire DevOps cycle
  • Amplifying GitLab’s Cloud Native thought leadership in DevSecOps
  • Beginning conversations about GitLab as the leading cloud-agnostic player
  • Inspiring and empowering our community to become developer evangelists
  • Increasing GitLab excitement among developers and SREs

Job Grade

The Manager, Developer Evangelism is a grade 8.


  • Identify opportunities and build the resources to equip the GitLab team and the wider community to become developer evangelists
  • Create, report, and iterate on the relevant key performance indicators to effectively measure the impact of GitLab’s developer evangelism initiatives
  • Mentor, guide, and grow the careers of all team members
  • Build and continually evolve the team’s processes to make them more effective
  • Enable the Developer Evangelism team to produce and execute their quarterly OKRs
  • Develop a hiring plan according to the dynamic needs of a rapidly growing organization


  • You have 3-5 years of experience running a developer relations program, preferably open source in nature.
  • You have 2+ years of experience leading a team of developer evangelists/advocates.
  • Broad knowledge of the DevOps landscape and key players. Experience and connections in the Cloud Native ecosystem are a plus.
  • Analytical and data driven in your approach to building and nurturing communities.
  • You have experience facilitating sensitive and complex community situations with humility, empathy, judgment, tact, and humor.
  • Excellent spoken and written English.
  • Familiarity with developer tools, Git, Continuous Integration, Containers, and Kubernetes.
  • Ability to use GitLab.
  • You share our values, and work in accordance with those values.

Senior Manager, Developer Evangelism

As the Senior Manager, Developer Evangelism, you will set stratgey and direction for the developer evangelism team.

Job Grade

The Senior Manager, Developer Evangelism is a grade 9


  • Define and execute the Developer Evangelism vision and strategy and collaborate to align it across teams
  • Measure overall effectiveness of Developer Evangelism activities and oversee reporting practices.
  • Develop and work across teams for alignment on key themes of focus to grow our thought leadership.
  • Manage a team of all-star developer evangelists and drive awareness across key communities.
  • Develop, refine and review processes so the developer evangelist team is being the most efficient and effective.


  • Past experience running developer evangelism teams.
  • Experience in the DevOps and dev tools space.
  • Analytical and Data-Driven. Able to use data to drive decisions.
  • Able to work across teams collaboratively.
  • The ability to deal with sensitive community topics.

Career Ladder

The next step for both individual contributors and managers of people is to move to the Director, Technical Evangelism job family.

Performance Indicators


Community Engagement

The Developer Evangelism team is responsible for community engagement with the GitLab community and the tech community at large as it relates to GitLab. A Developer Evangelist with a Community Engagement specialty owns that engagement. This includes responding to questions about GitLab on Hacker News, engaging with the GitLab community on Stack Overflow, managing the GitLab Forum, and providing insight and guidance to GitLab’s marketing and product teams on the community impact of changes when we are making to our product and business.


  • Provide thoughtful responses to community member questions on online forums monitored by GitLab’s Developer Evangelist team including Hacker News, StackOverflow, GitLab’s blog and the GitLab Forum. This involves cross-team collaboration including encouraging other team members to engage with the community and providing feedback to product and engineering teams.
  • Lead the Developer Evangelist team’s support of community response situations. This includes:
    • Manage responsibilities and tasks associated with product and/or business changes that impact the community
    • Ensure messaging about these changes addresses community concerns
    • Create community FAQs for impactful changes
    • Prepare the Developer Evangelist team and other relevant team members per the community response process to address community questions on Hackers News and other forums


  • Same as Developer Evangelist plus,
  • Be a natural communicator and enjoy using those skills to help others
  • Comfortable communicating with people via public forums, in line with GitLab’s transparency value
  • Ability to inspire team members across GitLab to engage with directly with members of the wider GitLab community
  • Experience managing or participating in online communities. Experience engaging with online technical communities is a plus.


About Gitlab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 Reasons to Work for GitLab:

  1. Mission: Everyone can contribute
  2. Results: Fast growth, ambitious vision
  3. Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
  4. Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
  5. Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
  6. Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
  7. Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
  8. Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
  9. Work/Life Harmony: Flexible workday, Family and Friends days
  10. Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

Last modified November 21, 2023: Post marketing migration link migration (95292dbd)