Corporate Events

Levels

Corporate Events Coordinator

The Corporate Events Coordinator reports to Manager, Corporate Events.

Corporate Events Coordinator Job Grade

The Corporate Events Manager (Intermediate) is a grade 5.

Corporate Events Coordinator Responsibilities

Work cross-functionally with internal and external stakeholders to develop end-to-end programs
Collaborate across teams to support initiatives led by the Corporate Events Team, ranging from branded events to sponsored events to internal events.
Manage post-program deliverables,including event analysis, reports of budget, attendee feedback
Manage and on-board different vendor and partner contractors
Coordinate internal processes & deliverables (ie email support, campaign elements & documentation)
Think about how to connect the brand to all

Corporate Events Coordinator Requirements

Relevant, progressive experience
Capability to coordinate across many teams and perform in fast-moving startup environment
Outstanding written and verbal communications skills
You embrace our values, and work in accordance with those values.
Self-sufficient worker capable of managing multiple deadlines with little supervision.
Ability to work smart under pressure and efficiently on multiple project requests simultaneously, and to deal with potential for tight deadlines and unexpected complexities.
Exemplary communicator and collaborator; able to work with a variety of teams and personalities, possessing excellent verbal and written communications skills.
Very detail-oriented.
Ability to use GitLab
Ability to travel if needed and comply with the company’s travel policy.
If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.

Corporate Events Manager (Intermediate)

The Corporate Events Manager (Intermediate) reports to Manager, Corporate Events.

Corporate Events Manager (Intermediate) Job Grade

The Corporate Events Manager (Intermediate) is a grade 6.

Corporate Events Manager (Intermediate) Responsibilities

Oversee execution of corporate events to amplify our brand story and image at national and international trade shows, internal events, user conferences, brand activations and all other events.
Proactively manage and strategize all event needs. End-to-end event management, from lead-handling and content creation to venue selection and event execution.
Establish event goals and budget: gather and track ROI, engagement analytics, and feedback to consistently assess and implement opportunities for improvement.
Develop pre-event, at-event, and post-event marketing plans in conjunction with product marketing, content, alliances, demand generation and field teams.
Advance, maintain, and manage external partners and vendors for multiple events and swag, including negotiating optimal terms.
Partner with internal cross-functional teams to create event agendas, campaigns, and content that meet engagement targets.
Oversee creation of event communications and promotion for event programs, in partnership with demand generation and sales development teams, to drive attendance.
Develop and deliver event enablement to include pre-event briefings, at-event briefings, and drive post-event follow-up briefings and event retrospectives.
Solicit speaking sessions for all relevant corporate conferences and industry trade shows.

Corporate Events Manager (Intermediate) Requirements

Relevant, progressive experience
Self-sufficient worker capable of managing multiple deadlines with little supervision.
Ability to work smart under pressure and efficiently on multiple project requests simultaneously, and to deal with potential for tight deadlines and unexpected complexities.
Exemplary communicator and collaborator; able to work with a variety of teams and personalities, possessing excellent verbal and written communications skills.
Proven skills interacting with executive/senior management teams.
Exemplary project management and decision-making skills.
Very detail-oriented.
Flexible work schedule and the availability to travel approximately 50% of the time.
Ability to use GitLab Ability to travel if needed and comply with the company’s travel policy.
If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.
Additional Requirement for Europe candidates:
- Must be in Europe and must be fully eligible to travel within the EU.
- Regional knowledge and existing network of vendors in EMEA.

Coordinator and Intermediate Performance Indicators

Senior Corporate Events Manager

The Senior Corporate Events Manager reports to Manager, Corporate Events and Branding.

Senior Corporate Events Manager Job Grade

The Senior Corporate Events Manager is a grade 7.

Senior Corporate Events Manager Responsibilities

Extends that of the Corporate Events Manager (Intermediate) responsibilities

Senior Corporate Events Manager Requirements

Extends the Corporate Events Manager (Intermediate) Requirements
Relevant, progressive experience.
Ability to travel if needed and comply with the company’s travel policy.
If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.

Senior Corporate Events Manager Performance Indicators

50% or more SOV compared to most published competitor

Senior Global Events Manager

The Senior Global Events Manager reports to the Manager, Brand Activation.

Senior Global Events Manager Job Grade

The Senior Global Events Manager is a grade 8.

Senior Global Events Manager Requirements

Extends the Senior Corporate Event Manager Responsibilities
Exemplary analytical skills and proven aptitude to use data to optimize program performance and inform future strategies.
Plans and operatea in a transparent manner for cross-organizational visibility and be a leader in sharing best practices with other corporate event managers. Ability to travel if needed and comply with the company’s travel policy.
If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.

Senior Global Events Manager Responsibilities

Extends the Senior Corporate Event Manager Requirements
Relevant, progressive experience
Capacity to easily transition from high level strategic thinking to creative and detailed execution.
Excellent communicator with proven aptitude to clearly convey ideas and data in written and verbal presentations to a variety of audiences.
Advocates for improvements to event quality, results, and efficiency that have particular impact across your team and others.
Ability to solve complex problems of the highest scope and complexity for your team.
Exerts significant influence on the overall objectives and long-range goals of the team.
Helps shepherd the definition and improvement of our internal standards for style, maintainability, and best practices for a high-scale web environment. Maintain and advocate for these standards through code review.
Drive innovation on the team with a willingness to experiment and to boldly confront problems of immense complexity and scope.
Actively seeks out difficult impediments to our efficiency as a team, propose and implement solutions that will enable the entire team to iterate faster.
Represents GitLab and its values in public communication around broad initiatives, specific projects, and community contributions. Interact with customers and other external stakeholders as a consultant and spokesperson for the work of your team.
Provides mentorship for all event managers on the team to help them grow in their tactical responsibilities and remove blockers to their autonomy.
Confidently ships large scale campaigns and events with minimal guidance and support from other team members. Collaborate with the team on larger projects.

Senior Global Events Manager Performance Indicators

Specialties

Event Content Manager

The Event Content Manager reports to Manager, Corporate Events and Branding.

Event Content Manager Responsibilities

Ensure a premium speaker experience for internal and external speakers, including building preparation documentation, facilitating speaker kick-off seasons and in-platform demos, and collaborate with content DRIs to meet all due dates.
Partner with speakers and content DRIs to develop session arcs, slide contents and provide support on slides and talking points.
Have the ability to work on in-person and online events to execute a top-notch brand experience in either environment.
Draft speaker communications and manage speaker expectations and experience.
Act as the main point of contact for all speakers & presenters.
Manage the event wrap-up process, ensuring collecting feedback from speakers.
Ensuring there is a DRI for all content-related tasks for corporate marketing events to see through a successful execution of all elements of the event. This includes making sure all elements of branded events have an owner and reporting back on updates and deadlines.
Working closely with event DRI, GitLab digital production and vendors to provide quality AV production support for corporate events. This includes build event orders for audio, video, staging, and lighting systems. Assist in the planning and coordination of productions, including but not limited to scouting locations, talent, and crew.
Work hand-in-hand with digital production on how content is used for promotion pre- and post-event.
Work with brand, design, and social media to make sure the brand is consistent throughout content and presentations.
Manage the corporate events branded website to drive ticket sales and properly promote all Corporate Events.
Manage our self-hosted events Call For Proposals (CFP) process, working hand-in-hand with internal and external thought leaders on their talk submissions.
Review slide decks and develop a speaker training program.
Build draft agenda and suggested event timing in order to maximize opportunities for global contribution and attendee engagement.
Own the master run of show for all stakeholders (show caller, production company, emcees, etc) for both in-person and virtual events.

Event Content Manager Requirements

Excellent written and verbal communication skills
Exceptional organizational skills
Relationships in the software DevOps space are a plus
Substantial knowledge with live and virtual corporate events and conferences
Highly collaborative, fostering effective relationships across all parts of the business and must enjoy learning/sharing knowledge
This position will require doing occasional work on‐site and includes occasional weekend work
Ability to travel if needed and comply with the company’s travel policy
If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies
Anticipated travel 15 to 20%
4+ years in events work and 2+ in software or tech related space

Manager, Corporate Events

The Manager, Corporate Events reports to Director, Corporate Events.

Manager, Corporate Events Job Grade

The Manager, Corporate Events is a grade 8.

Manager, Corporate Events Responsibilities

Excel at all of the corporate events manager responsibilities above.
Oversee strategic and creative development of corporate events to amplify our brand story and image at national and international trade shows and events.
Strategically connect business priorities, goals, and key messages for complete brand experience.
Develop and manage external partners and vendors for multiple events and swag, including negotiating optimal terms.
Be a team player responsible to build out and manage processes that will ensure the success of our events across functional groups and with production partners.
Perform all management tasks for managing an effective, results focused team.
Participate with peers in creating and executing the Corporate Marketing strategy.

Manager, Corporate Events Requirements

Relevant, progressive experience
Strategic marketing experience that goes beyond event operations/production, and includes substantial understanding of marketing communications, campaigns, event messaging, product and corporate content, and customer experience.
Self-sufficient worker capable of managing multiple deadlines with little supervision.
Ability to work smart under pressure and efficiently on multiple project requests simultaneously, and to deal with potential for tight deadlines and unexpected complexities.
Exemplary communicator and collaborator; able to work with a variety of teams and personalities, possessing excellent verbal and written communications skills.
Proven skills interacting with executive/senior management teams.
Exemplary project management and decision-making skills.
Very detail oriented.
Ability to travel if needed and comply with the company’s travel policy.
If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.
Flexible work schedule and the ability to travel approximately 30% of the time.

Senior Manager, Corporate Events

The Senior Manager, Corporate Events reports to Director, Corporate Events.

Senior Manager, Corporate Events Job Grade

The Senior Manager, Corporate Events is a grade 9.

Senior Manager, Corporate Events Responsibilities

Extends that of the Manager, Corporate Events responsibilities
Works with leadership to collect overall feedback to provide a multi-faced events strategy.
Manages additional resources and agencies to help the events team execute on responsibilities.
Data-centric marketer that measures event success from agreed upon metrics year-to-year.
Provides vision for internal and external event series to make sure that is reflected on GitLab Web identities.
Works cross-functionally after internal and external events to make sure they are merchandised successfully and integrated into content marketing, brand campaigns and GTM campaigns.

Senior Manager, Corporate Events Requirements

Extends that of the Manager, Corporate Events requirements
Relevant, progressive experience
Background working with leadership to collaborate on corporate event strategy, goals and execution.
Ability to think creatively to solve problems that arise.
Proven experience managing budgets for large corporate marketing events.
Ability to travel if needed and comply with the company’s travel policy.
If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.

Manager and Senior Manager Performance Indicators

Director, Corporate Events

Director, Corporate Events reports to VP, Integrated Marketing.

Director, Corporate Events Job Grade

The Director, Corporate Events is a grade 10.

Director, Corporate Events Responsibilities

Drives the development of the overall event marketing strategy for GitLab, communicating and championing the approach to senior leadership, cross-org and to their team
Leads planning and production for large scale 1st and 3rd party events, including project management, designing and delivering the event experience
Coaches, develops and mentors a high-performing team of event specialists and production teams, in addition to cross-functional contributors to achieve the highest level of execution
Manages the corporate events budget, including sponsorship, event booth execution and experience, while balancing ROI and aligning spend to strategic goals
Negotiates and proactively secures opportunities for GitLab to fully leverage our investment and presence in key industry events and moments
Elevates the event experience to differentiate GitLab and engage customers and prospects
Supports team with on-site execution and management, including staffing and resourcing
Owns and delivers reporting analysis on performance and business impact
Develops and leverages high performing teams to create a competitive advantage.
Provides leadership and across teams direction through senior managers, managers, and senior individual contributors
Communicates strategy and makes sound decisions that support the strategy. Cascades important and relevant information to their teams in a timely manner.
Effectively communicates with complex external audiences and at cross-org leadership levels.

Director, Corporate Events Requirements

10+ years experience in managing large scale, B2B events client-side or in-house
Strong relationship builder, ability to lead cross-functional contributors, in addition to direct reports
Collaborative and transparent communicator at all levels of organization, including managing conflict and challenging conversations
Track record of empowering team to achieve high level of execution and supporting individuals personal deelopment
Equally comfortable and extensive experience with core event logistics and managing complex event programs and related decision making
Skilled at delivering creative and innovative experiential elements that are authentic to the organization and support overall messaging
Expert in budget and project management and superior organizational skills
Extensive experience collaborating and communicating with Sales, Product, Marketing; agencies and vendors
Ability to travel if needed and comply with the company’s travel policy.
If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.

Director Performance Indicators

Senior Director, Corporate Events

Senior Director, Corporate Events Job Grade

The Senior Director, Corporate Events is a grade 11.

Responsibilities

Extends that of the Director, Corporate Events responsibilities
Works closely with GitLab leadership to develop and deliver the corporate events strategy for internal and external events
Sets and measures the ROI of events to accomplish goals and objectives as defined in the strategic plan
Partners closely with field events, partner events and community events team and contributes to their strategy and success
Deep understanding of the competitive landscape, leveraging competitive insights to achieve GitLab strategic objectives
Develop annual quantitative and qualitative goals for Corporate Events and enable team to achieve results through removing blockers and allocating resources

Requirements

Extends that of the Director, Corporate Events
12-15 years experience in managing large scale, B2B events client-side or in-house
Balance multiple priorities, work independently, keep others informed through clear written and verbal communication, while maintaining a high level of productivity

Career Ladder

The next step in the Corporate Events job family is not yet defined at GitLab.

Hiring process

Candidates for these positions can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

Qualified candidates will be invited to a 30 minute screening call with one of our Global Recruiters
Candidates will be invited to a 50 minute interview with the VP, Integrated Marketing
Candidates will be invited to a 50 minute interview with the Director, Field Marketing
Candidates will be invited to a 50 minute interview with the Director, Partner Marketing
Candidates will be invited to a 50 minute interview with the Marketing - Director, People Business Partner

Additional details about our process can be found on our hiring page.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

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Last modified July 16, 2024: Add Senior Director Level to Corporate Events Family (909d8d32)

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