Field Marketing Specialist
Overview
A Field Marketing Specialist is a regionally focused, highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person or virtually in the region this role supports. The Field Marketing Specialist will work within the Field Marketing organization and will report into the regional Field Marketing Leader.
Field Marketing Specialist Regions:
- North America
- EMEA
- APAC
Responsibilities
- Assist Field Marketing Managers with the planning, execution, tracking and follow-up of Field Marketing campaigns.
- Research new and creative campaign and swag ideas
- Work within the GitLab tool to ensure that the Field Marketing Manager is staying on track for project completion and hitting SLAs agreed upon by support teams.
- Assist the Field Marketing Manager in seeking both financial and marketing leadership approval on campaigns prior to campaign planning and execution.
Requirements
- 2+ years experience in marketing or event management with the desire to learn more about Field Marketing.
- Organized and efficient, able to develop and execute against a clear plan.
- Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders.
- Team player with ability to be a self starter.
- Flexibility to adjust to the dynamic nature of a startup.
- Ability to use GitLab
- Occasional domestic travel to support events - less than 20%.
Levels
- Field Marketing Coordinator - Junior
- Field Marketing Specialist - Intermediate
- Senior Field Marketing Specialist - Senior
Field Marketing Coordinator
Job Grade
The Field Marketing Coordinator is a grade 5.
Responsibilities
- Assist Field Marketing Managers by securing suitable venues for regional events, per event type and budget.
- Manage all supporting logistics for field events, including printing, promotional items, supporting materials, shipping and receiving.
- Assist in facilitating lead gathering and reporting.
- Research/execute third-party conferences and collect information for relevant programs across the regions to ideate on adjustments and improvements.
- Operationlly assists in the set up and management of back end GitLab processes - i.e. managing issues in GitLab, helps to setup Marketo & SFDC campaigns, ensuring that the Field Marketing Manager is staying on track for project completion and hitting SLAs agreed upon by support teams.
- Assisting the Field Marketing Manager in submitting financial & marketing issues for project approval.
Requirements
- 2+ years experience in marketing or event management with the desire to learn more about Field Marketing.
- Organized and efficient, able to develop and execute against a clear plan.
- Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders.
- Team player with ability to be a self starter.
- Flexibility to adjust to the dynamic nature of a startup.
- Ability to use GitLab
- Occasional domestic travel to support events - less than 20%.
Performance Indicators
- Responsible for assisting and ensuring the supporting Field Marketing Managers are hitting the following SLAs:
- Webcasts
- Events
- External non-GitLab hosted virtual events
- Direct mailers
- Completing all FMC/FMS TODOs in our issues templates in line with the due dates listed as a result of the workback schedules
Field Marketing Specialist
As Field Marketing Coordinators progress throughout their career at GitLab, or we find the need to hire a Field Marketing Coordinator who has more years of relevant experience, there will be a need for a Field Marketing Specialist position within the Field Marketing Organization. The Field Marketing Specialist will report into the Manager of Field Marketing for which region that person reports into.
Job Grade
The Field Marketing Specialist is a grade 6.
Responsibilities
This role includes all of the requirements of the previous level, plus:
- Act as a leader amongst the FMC colleagues, bringing the FMCs together to collaborate and iterate on new processes.
- Work closely with the Regional Manager of Field Marketing on monthly finance reconciliations.
- Leads in working with our Finance/Legal/Procurement team on process changes.
- Leads in working with our Marketing colleagues on any changes to our workflow & processes.
Requirements
This role includes all of the requirements above, plus:
- 5+ years experience in marketing or event management with the desire to learn more about Field Marketing.
- Proven knowledge of working within GitLab or within an agile environment.
Performance Indicators
This role includes all of the performance indicators of the previous level plus:
- Handbook Update Frequency
Senior Field Marketing Specialist
Job Grade
The Senior Field Marketing Specialist is a grade 7.
Responsibilities
This role includes all of the responsibilities of the previous level, plus:
- Prepares Field Marketing ROI reports and responds to questions from the sales organization.
- Acts as the lead in collaborating with Finance on monthly finance reconciliations.
- Acts as a mentor to Field Marketing Coordinators
- Acts as a Maintainer to all Field Marketing projects and related handbook pages
Requirements
This role includes all of the requirements of the previous level, plus:
- 7+ years experience in marketing or event management with the desire to learn more about Field Marketing.
- Proven knowledge of working within GitLab or within an agile environment.
- Ability to travel if needed and comply with the company’s travel policy. If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.
Performance Indicators
This role includes all of the performance indicators of the previous level plus:
- Mean time to merge - all process related MRs should take no more than 7 business days to merge, without a documented reason for the need for the merge to stay open for more than 7 days.
Hiring Process for North America
Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.
- Selected candidates will be invited to schedule a screening call with our Global Recruiters.
- Next, candidates will be invited to schedule a first interview with the Manager, Field Marketing North America.
- Then, candidates will be invited to schedule a second interview with one of our Regional Field Marketers.
- Candidates will then be invited to schedule a third interview with our Regional Sales Development Managers.
- Finally, our VP of Revenue Marketing may choose to conduct a final interview.
- Successful candidates will subsequently be made an offer via email.
Hiring Process for EMEA
Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.
- Selected candidates will be invited to schedule a screening call with our Global Recruiters.
- Next, candidates will be invited to schedule a first interview with the Manager, Field Marketing EMEA.
- Next, candidates will be invited to schedule a second interview with one of our Regional Field Marketers.
- Then, candidates will be invited to schedule a third interview with one of our Regional Sales Development Managers.
- Finally, our VP of Revenue Marketing may choose to conduct a final interview.
- Successful candidates will subsequently be made an offer via email.
Additional details about our process can be found on our hiring page.
About GitLab
GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.
We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.
Top 10 Reasons to Work for GitLab:
- Mission: Everyone can contribute
- Results: Fast growth, ambitious vision
- Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
- Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
- Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
- Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
- Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
- Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
- Work/Life Harmony: Flexible workday, Family and Friends days
- Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices
See our culture page for more!
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