Awareness Campaign Manager

Awareness Campaign Manager

The GitLab awareness campaign manager will help run the management of the brand awareness campaigns, working across the company as well as with our agency to provide deliverables in a timely manner and launch awareness campaigns in select markets. This position is responsible for pushing the brand awareness campaigns across the finish line and reporting back metrics on the campaigns.

Job Grade

The Awareness Campaign Manager is a grade 6.

Responsibilities

• Work across marketing to oversee brand awareness campaign strategy and execution.
• Develop recommendations for how we implement brand awareness campaigns, aligning them with business objectives.
• Collaborate across multiple teams and leadership levels to collect, deliver and present information as needed.
• Understand the competitive landscape and implications which could impact GitLab’s success and help the team navigate/leverage them.
• Build out strategy to activate internal GitLab audiences to build brand awareness excitement and buy-in.
• Champion the voice of the GitLab customer.

Requirements

• 4+ years experience working in the technology or DevOps space.
• A broad understanding of the connection between business objectives, creative and media placement.
• A broad understanding of awareness measurement practices and awareness campaigns.
• Effective listener and communicator - being able to align multiple stakeholders behind a strategy.
• Experience with B2B brand planning, strategic planning and execution, across a variety of categories and communication tactics.
• You share our values, and work in accordance with those values.
• Highly organized, detail-oriented and able to meet deadlines consistently.
• Ability to use GitLab

Career Ladder

The next step in the Awareness Campaigns job family is not yet defined at GitLab.

Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

• Selected candidates will be invited to schedule a screening call with one of our Global Recruiters.
• Next, candidates will be invited to schedule a series of 30 to 45 minute interviews with team members across the corporate marketing team.
• Candidates will then be invited to schedule a 30 to 45 minute interview with our CMO.
• Finally, our CEO may choose to conduct a final interview.
• Successful candidates will subsequently be made an offer via email.

Additional details about our process can be found on our hiring page.

 

---

About GitLab

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab. Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.