Product Designer (UX) - Marketing

A Product Design Roles on GitLab’s Marketing team, collaborates closely with Product Managers, Engineers, UX Research, and other Product Designers to create a productive, streamlined, and human experience. Product Designers report to a Product Manager.

Levels

Product Designer (UX) - Marketing (Intermediate)

The Product Designer (UX) - Marketing (Intermediate) reports to the Director, Digital Experience

Product Designer (UX) - Marketing (Intermediate) Job Grade

The Product Designer (UX) - Marketing (Intermediate) is a grade 6.

Product Designer (UX) - Marketing (Intermediate) Responsibilities

Help to define and improve the marketing experience of about.gitlab.com
Define journeys and design experiences that fit within user flows.
Create deliverables (wireframes, mockups, prototypes, flows, and so on) to communicate ideas.
Work with Product Managers and Engineers to iterate on and refine the existing experience.
Involve UX Researchers when needed, and help them define research initiatives (usability tests, surveys, interviews, and so on).
Stay informed and share the latest on UI/UX techniques, tools, patterns, accessibility, and best practices.
Understand responsive design.
Have working knowledge of Markdown and bonus points for familiarity with HTML/CSS/Javascript.
Have knowledge and understanding of design systems theory and practice.
Nice to have a general knowledge of Git flow (for example, feature branching, merge/pull requests, and pipelines).

Product Designer (UX) - Marketing (Intermediate) Requirements

Product knowledge: Understand the technology and features of GitLab.
Research: Conduct solution validation with guidance of your Product Manager and incorporate insights into design decisions to fulfill user and business needs.
Deliverables: Create deliverables for our Digital Experience team (for example: competitive analyses, user flows, low fidelity wireframes, high fidelity mockups, prototypes, etc.) that solve real user problems through the user experience.
Communication: Communicate the results of UX activities with the Digital Experience team, cross-functional partners, and other interested GitLab team-members using clear language that simplifies complexity.
Usability: Proactively identify both small and large usability issues with the Marketing site.
Iteration: Practice design iteration and take part in our 2 week sprint cadence by breaking down the designs to fit release cadence, reviewing and approving merge requests (visual quality assurance).
Design system: Keep design components available and up to date in prototyping tools, ensuring that reusable components fit visually and functionally together as well as meeting accessibility requirements. Actively contribute to the Slippers Design System and document usage.
Design reviews: Participate in Design Reviews, giving and receiving feedback in an appropriate way.
Deferred UX: Understand Deferred UX and make recommendations for its resolution with the help from a Sr. Product Designer or your Product Manager.

Senior Product Designer (UX) - Marketing

The Senior Product Designer (UX) - Marketing reports to the Director, Digital Experience

Senior Product Designer (UX) - Marketing Job Grade

The Senior Product Designer is a grade 7.

Senior Product Designer (UX) - Marketing Responsibilities

Extends that of the Product Designer (UX) - Marketing responsibilities
Product knowledge: Understand GitLab’s Marketing vison and goals as well as proactively learn other product areas.
Research: Independently conduct solution validation with minimal guidance from your Product Manager and incorporate insights into design decisions to fulfill user and business needs.
Deliverables: Create deliverables for our Digital Experience team (for example: competitive analyses, low fidelity wireframes, high fidelity mockups, prototypes, journey maps, storyboards, personas, design vision, strategic planning, etc.) that help define the vision and execution of solving real user problems through the user experience.
Communication: Communicate the results of UX activities with a strong point of view within our Digital Experience team, cross-functional partners, and other interested GitLab team-members using clear language that simplifies complexity.
Usability: Proactively identify both small and large usability issues within GitLab’s Marketing experience, and help influence your Product Manager and Technical Product Owner to prioritize them.
Iteration: Lead and coach iteration of design work. Take part in the bi-weekly sprint cycle by breaking down the designs to fit release cadence, reviewing and approving merge requests submitted by developers.
Design reviews: Participate in Design Reviews, and model best practices for giving and receiving feedback
Deferred UX: Identify and influence the prioritization of Deferred UX.
Design system: Actively contribute to the Slipper Design System, help determine whether components are single-use or multi-use, and provide recommendations to designers regarding new component requests.
Public presence: Help promote GitLab publicly by writing blog articles, giving talks, or responding on social media, where appropriate.
Recruiting: Interview potential UX candidates.
Cross-stage collaboration: Support your Product Manager and Technical Product Owner in identifying dependencies and advocating for cross collaboration when needed.
Mentoring: Mentor other members of the Digital Experience team, both inside and outside of Marketing.

Senior Product Designer (UX) - Marketing Requirments

Performance Indicators

Design Manager (UX) - Marketing

The Design Manager role leads a team of Designers within the Digital Experience organization. This position is responsible for guiding the design vision, fostering a culture of design excellence, and ensuring design solutions meet both user needs and business objectives while maintaining alignment with GitLab’s overall product strategy.

Responsibilities

Lead and develop a team of Designers through coaching, mentoring, and career development
Guide the design vision and strategy for assigned product areas
Ensure design quality and consistency across team deliverables
Facilitate collaboration between design team and cross-functional partners
Advocate for user-centered design practices and principles throughout the organization
Participate in the hiring and onboarding process for design team members
Manage team resources and project prioritization
Drive design process improvements and best practices
Foster a culture of feedback, continuous learning, and iteration

Requirements

Ability to use GitLab
5+ years of experience in product design, user experience design, or similar roles
2+ years of experience managing design teams
Excellent communication and presentation skills
Strong portfolio demonstrating strategic thinking and problem-solving abilities
Experience with design systems and accessibility standards
Familiarity with user research methodologies and usability testing
Ability to balance user needs with business requirements
Understanding of web technologies and development processes
Experience working in an agile environment

Design Manager Job Grade

The Design Manager is a grade 8. The Design Manager reports to the Director, Digital Experience.

Design Manager Performance Indicators

Team satisfaction and growth metrics (based on feedback and career progression)
Quality and timeliness of team deliverables
Success rate of design initiatives against established metrics
Contribution to company-wide design standards and systems
Effective collaboration with cross-functional partners

Career Ladder

The next step in the Product Design (UX) - Marketing job family is not yet defined at GitLab.

Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, you can find their job title on our team page.

Select candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters.
Next, candidates will be invited to schedule a 30 minute interview with our Director, Digital Experience.
Next, candidates will be invited to schedule a 30 minute interview with a Fullstack Engineer and a Frontend Engineer on the Digital Experience team.
Next, candidates will be invited to schedule a 30 minute interview with the Senior Director, Inbound Marketing.
Finally, candidates will be invited to schedule a 30 minute follow up interview with the Director, Digital Experience.

Additional details about our process can be found on our hiring page.

About GitLab

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab. Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

Last modified July 2, 2025: Add product dev folder and move relevant pages (83bfc789)

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