Marketing Roles


Account Based Marketing Manager
The Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list.
Account Research Specialist
All-Remote Marketing
The All-Remote Marketing team holds a unique position on the corporate marketing team to develop and tell the story of GitLab’s remote culture.
Analyst Relations Manager
Analytics and Insights

The Analytics and Insights job family is responsible for providing data driven insights to the business to improve decision making. These are either a centralized analytics team working on cross-functional initiatives such as top 12 initiatives or Go-to-market or embedded analytics teams that live in the functional areas providing support and insights.

Responsibilities

  • Business Partnership: Own stakeholder relationships regarding either business strategy, corporate metric forecasting, go to market, product strategy, pricing strategy and functional strategy needed to answer GitLab’s hardest questions.
  • Data Subject Matter Expert.
  • Partner with executive team members to provide data driven decision support using your analytical, process and business acumen.
  • Highly skilled in being able to provide analysis and scientific data to answer GitLab’s toughest analytical questions.
  • Communication: Prepare and review visualizations of all types of data to promote internal understanding of your team’s insights. Expert influencer to our executive team. Clearly articulate insights.
  • Data Science Modeling: Design, implement and apply analytics techniques (e.g., optimization, machine learning, experimentation, mathematical modeling) using analytical tools and programming languages (e.g., R, Python, SAS). Be comfortable with a boring solution such as a heuristic when it helps drive the insight.
  • Data Driven Insights and Analysis: Summarize key data driven insights to members of the executive team to drive better outcomes, an increase in revenue or decrease in cost. Provide insights across the company.
  • The ability to discover data gaps and provide requirements to the Data team and to product management for the proper logging and data repositories.
  • Be customer zero for our product teams as they design the MLOps and Product Analytics product areas.
  • Be a culture definer and evolver of GitLab Values.
  • Land data products with end stakeholders including preparing how to operationalize the data products, measure the impact of the data products and enable users.

Requirements

  • Data Analysis: A passion for understanding business questions and making data driven insights. Excellent analytical skills.
  • Proficient in SQL; R, Python preferred.
  • A/B Testing experience: experience designing and executing A/B tests in collaboration with growth or product teams.
  • Business Acumen: Be able to understand the business at a level to influence EVP priorities and company strategy.
  • Business Partnership: Consistent track record of using quantitative analysis to impact key business decisions.
  • Communication: Ability to present financial data concisely through written and oral communication. Expert at influencing business stakeholders.
  • BS degree in Mathematics, Engineering, Statistics or relevant degree. MBA preferred.
  • Ability to use GitLab.

Functional Specialties

  • Go-to-market: provide data insights to improve GTM motions and activities from both operational and product data. Deliver data science products and data visibility.
  • Product: provide insights for growth, product managers and pricing teams.
  • Finance: Support the Finance function with corporate metric forecasting and driver analysis. Public company reporting and analysis as part of the quarterly close.
  • Marketing: TBD
  • Sales: TBD
  • Engineering: TBD

Levels

Analytics and Insights Analyst

Job Grade

The Analytics and Insights Senior Analyst is a grade 6.

Awareness Campaign Manager
The GitLab awareness campaign manager will help run the management of the brand awareness campaigns, working across the company as well as with our agency to provide deliverables in a timely manner and launch awareness campaigns in select markets.
Blog Editor
As a member of the Content Strategy & Ops team at GitLab, you are part of building the media and publishing arm of GitLab.
Brand Designer
Brand Designers are responsible for ensuring strategic, seamless experiences - working closely with Marketing, Sales, and Product teams to elevate our global brand and optimize the customer journey end-to-end.
Brand Growth - Roles & Responsibilities
Brand Leadership
Channel Marketing Team
The Global Channel Marketing team is a team of demand generation professionals dedicated to the creation of tools and programs that support our partners demand generation efforts.
Chief Marketing Officer (CMO)
The CMO plays a vital leadership role in ensuring rapid and sustainable growth in demand to further drive sales growth.
Chief of Staff (CMSO)

This is a key leadership position on the Chief Marketing & Strategy Officer’s (CMSO) team. This highly visible role is a trusted partner to the CMSO to drive operational excellence and deliver repeatable business results. This role serves as a partner to the CMSO as a strategic advisor and executes cross-functional and cross-organization initiatives and activities supporting the CMSO’s strategy and vision in alignment with our company values. This role reports directly to the CMSO.

Content Designer
Responsible for assisting the marketing team on create engaging visual content across all channels. Projects will range from promotional videos, social campaigns, and infographics, to ebooks, whitepapers, and illustrations
Content Strategy and Ops Roles
Learn more about Content Strategy and Ops roles at GitLab including levels, responsibilities and requirements.
Contributor Success Team

The Contributor Success team works on building efficiency and improvement of the contributor success program. The various roles in this team are:

Corporate Communications Manager
Through leadership, experience, and insight, you will position GitLab as a trustworthy partner to customers with a strong track record of addressing business challenges, increase overall brand awareness, provide air cover for business as a whole, and come up with thought leadership opportunities
Corporate Events
Creative Operations
Creative Operations helps organize and evolve our brand creative processes, systems, tooling, projects, and programs that enable the team to scale and create world class brand experiences.
Customer Lifecycle Marketing Manager
Own the strategy and execution of end-to-end lifecycle marketing initiatives, ranging from first click to retention and renewal initiatives, with a focus on instilling loyalty within the our ever-growing customer base.
Data and Insights Executive

The Data job family comprises executive-level roles dedicated to delivering a resilient data platform infrastructure, data-driven insights, data governance, data quality, and innovative data science products to empower informed decision-making and drive business success. These executives lead data teams focused on collaborating on cross-functional initiatives like top-priority projects or Go-to-Market challenges that thrive on data-driven solutions.

Their mandate includes driving company results by cultivating trusted, reliable, and innovative data products, Single Sources of Truth (SSOTs), and insights wherever and whenever needed. They strive to minimize the time from question to insight to action, enabling team members to work more efficiently by implementing streamlined processes, developing SSOTs, and facilitating self-service analytics.

Data Engineering

The Data Engineer job family is focused on an analytical and business-oriented mindset with the ability to implement rigorous database solutions and best practices in order to produce and influence the adoption of strong quality data insights to drive business decisions in all areas of GitLab. The Data Engineer job family is essentially software engineers who have a particular focus on data movement and orchestration.

Data Engineer (Junior)

The Data Engineer (Junior) reports to the Manager, Data.

Data Governance and Quality Analyst

Data Governance and Quality Analyst Roles at GitLab

This role will be part of Data Governance and Data Quality team that comes under the larger umbrella of Data and Insights organization. The Data Governance and Data Quality Analyst will collaborate with cross-functional teams to implement and enforce data governance standards, manage data catalog, perform data quality assessments, and contribute to the overall success of the Data governance and data quality program and roadmap.

Data Governance and Quality Program Manager

The Data Governance and Quality Program Manager is an individual contributor role, responsible for supporting Data Governance and Data Quality efforts across the organization, enabling business growth while ensuring compliance with risk and regulatory expectations. The position partners with various business and technology stakeholders to influence and drive adoption of related Data Management strategies, policies, standards and control frameworks. The role evaluates established and emerging data practices and technologies, while implementing processes and solutions.

Data Management

The Manager, Data is responsible for delivering trusted data and analytics results to help GitLab make better and faster decisions by creating, developing, and leading a high-performance Team and continually improving the Data Platform along the Data Capability Model. The Manager, Data possesses a broad range of people skills and technical skills across the Data domain, as well as business acumen required to establish trusted partnerships with people inside and outside of GitLab. The Manager, Data reports to the Director/Senior Director, Data and Analytics.

Data Science

The Data Science program at GitLab focuses on supporting internal teams and developing model-based insights to help us understand our business, customers, and product better. Data Scientists work across the entire development lifecycle, from inception to final delivery. As a result of helping GitLab understand major trends across our business, Data Scientists make significant strategic contributions to new and existing business initiatives.

Data Scientists work with peers on the Data Team and functional teams to:

Demand Generation Manager
Demand Generation Specialist
Designer
As a designer for GitLab you would be responsible for creating and maintaining our brand.
Developer Advocate
Help us fulfill our mission by connecting with other developers and GitLab users and sharing your knowledge and experience about GitLab and other leading technologies through blog posts, demos, videos, contributed articles, podcasts, social media, and events.
Developer Relations Program Manager
Learn more about Developer Relations Program Management roles, responsibilities, requirements, and levels.
Digital Experience
Digital Marketing Manager
Developing and managing the digital demand strategy and plans to support GitLab marketing campaigns across paid search, paid social, programmatic display, and sponsored publisher channels
Digital Production Roles
Learn more about Digital Production roles, responsibilities and requirements.
Director of Developer Relations
Build and Manage a team and stellar strategy focused on supporting evangelists, committers, students, and open source projects.
Director, Marketing Operations
Lead our team that ensures effective strategy, efficient investment, and accountability across the GitLab marketing department.
Field Marketing Leadership
Support our Sales Teams, globally, build and lead a global team of field marketers aligned to our regional sales directors.
Field Marketing Manager Roles
The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region.
Field Marketing Specialist
Frontend Engineering - Marketing
Frontend Engineering on the Marketing team work on our marketing site. They work closely with product marketing, content marketing, and other members of the Marketing team.
Fullstack Engineer - Marketing
Fullsttack Engineering on the Marketing team work on our marketing site. They work closely with product marketing, content marketing, and other members of the Marketing team.
GitLab for Education - Roles & Responsibilities
The GitLab for Education team's mission is to facilitate and drive the adoption of GitLab at educational institutions around the globe.
Global Content
Global Programs Manager
Bring your background and global programs experience to the company leading the advancement of the DevOps market.
Globalization & Localization
Lead GitLab’s go-to-market localization strategy, operations and technology platform, with a primary focus on Sales, Marketing, Growth & E-commerce Product areas.
Growth Product Manager
Lead the Growth section which is dedicated to making it easier for teams to find value and increased efficiency within the GitLab platform.
Illustrator
Collaborate closely with the Brand Design team to elevate our visual brand as we interact with the world, both through product and marketing.
Inbound Marketing
Create tools and processes to continually improve the results of a prospective customers journey, and sharing results and insights with stakeholders throughout the company.
Integrated Marketing Job Family
Learn more about Integrated Marketing job family levels, roles and responsibilities.
Manager, Marketing Programs
Manager, Sales Development
Marketing Analytics
The Marketing Analytics team at GitLab is responsible for enabling the Marketing org with data and insights to drive marketing strategy, planning, and tactics that generate incremental improvements in our results, and empower us to cohesively communicate Marketing impact.
Marketing Campaign Manager
Marketing Intern
Marketing Operations and Analytics
Marketing Operations Associate
Support the Marketing Operations team in meeting our goals of evaluating/selecting/customizing technology to enable effective marketing at GitLab, ensuring high data quality and helping colleagues access that data to enable smarter decisions, and assisting in marketing analysis/planning/strategy.
Marketing Operations Roles
Marketing Program Manager
PR Manager
Help GitLab build thought leadership and drive conversation in external communications channels.
Product Designer (UX) - Marketing
A Product Design Roles on GitLab’s Marketing team, collaborates closely with Product Managers, Engineers, UX Research, and other Product Designers to create a productive, streamlined, and human experience.
Product Manager - Marketing
Help educate people on the entire DevOps lifecycle, communicate the value our single application that allows developers to invent, create, and deploy modern applications.
Product Marketing Management
Product Marketing Manager
Help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution.
Production Designer
Collaborate with our Brand Designers, and other areas of marketing, to produce on-brand assets across various print, web, and digital mediums.
Public Sector Field Marketing Manager
Reference Program Manager
Be part of a team responsible for managing and growing a compelling and persuasive customer reference program that provides timely references, nurtures a vibrant peer review community, and delivers impactful case studies in support of sales, analyst relations, field events, press releases and other marketing activities.
Sales Development Enablement Programs
Sales Development Leadership
Sales Development Manager - Commercial
Sales Development Marketing Operations
Sales Development Organization Roles
Sales Development Solutions Architect
Be responsible for providing real-time support to the Sales Development Reps as they prospect and build pipeline in multiple sales segments.
Senior Director, Corporate Marketing
Lead the team responsible for building the GitLab brand and sharing the GitLab story globally.
Senior Director, Strategy

Senior Director, Strategy

As the Senior Director, Strategy, you will play a pivotal role in shaping GitLab’s strategic direction, focusing on AI and hyperscaler trends. You will drive strategic initiatives that align with our growth and marketing objectives. The Senior Director, Strategy reports to the VP, Strategy and Developer Relations.

Job Grade

The Sr. Director of Strategy is a grade 11.

Responsibilities

  • Lead the development and execution of business and products strategies focused on AI and hyperscaler engagements, particularly with AWS and Google
  • Regularly engage with stakeholders and customers to validate and iterate strategies, ensuring alignment with their needs and market dynamics
  • Develop a strategic AI-Driven platform vision, ensuring alignment across product, sales and marketing stakeholders
  • Drive collaboration across functional teams to analyze issues and develop integrated solutions that enhance our innovation capacity, scalability, and delivery effectiveness
  • Evaluate new market opportunities, providing insights that guide corporate prioritization and strategic decisions
  • Communicate industry and competitive insights across the company, initiating strategies to improve our market position and profitability
  • Work cross-functionally with the go-to-market teams to bring joint solutions to market and drive revenue growth
  • Actively engage and collaborate with the Partner Sales organization

Requirements

  • Proven experience as a visionary strategist with a deep understanding of cloud services and market dynamics
  • Exceptional leadership and project management skills, capable of managing by influence across all company levels
  • Innovative thinker open to exploring unconventional strategies to maximize impact.
  • Comfortable with change and ambiguity, able to pivot strategies quickly as market conditions evolve
  • Inspirational leadership style, with strong collaboration skills and a track record of working effectively in cross-functional teams
  • Demonstrated ability to communicate complex ideas effectively, both verbally and in writing, to diverse audiences including executives, journalists, and technical specialists
  • Experience in building and leading teams, particularly in business strategy and operations
  • Background in the software development industry with a current focus on developer community engagement and advocacy, preferably within an open-source context.
Senior Manager, Sales Development
Oversee a team in the Sales Development organization, help them perform and exceed expectations by training, coaching, and mentoring them to drive impactful results.
Social Media Manager
Requirements for Social Media roles at GitLab
Vice President of Product Marketing
Be responsible for managing and building the product marketing, technical marketing, competitive intelligence & market research and customer insights teams.
Vice President of Revenue Marketing
Our Vice President of Revenue Marketing is an innovative and energetic leader, with a knack for empowering high performing teams and an ability to get things done.
Vice President of Strategy & Developer Relations
Job description fo the Vice President of Strategy & Developer Relations.
VP, Developer Relations and Community
Engage our community including contributors to our open-source product, users of our paid products and participants of our community programs by managing and building a team of technical evangelists, community builders and maintainers, marketing program owners and technical content specialists.

 


About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 Reasons to Work for GitLab:

  1. Mission: Everyone can contribute
  2. Results: Fast growth, ambitious vision
  3. Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
  4. Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
  5. Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
  6. Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
  7. Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
  8. Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
  9. Work/Life Harmony: Flexible workday, Family and Friends days
  10. Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.