Demand Generation Specialist

Responsibilities

• Own the marketing funnel for our GitLab on-premises offerings (GitLab CE and GitLab EE). From top of the funnel to our already existing customers, your role is to increase conversion and volume.
• Engage with the Director of Demand Generation to build the marketing team in accordance with the values of GitLab.
• Implement creative and effective ideas for bringing new leads into the funnel through online campaigns, channel marketing, technical webcasts, non-spammy email campaigns, etc.
• Create a better experience online so that it is easy for our enterprise customers to upgrade from GitLab CE to EE easily.
• Work with our super smart sales team to create the proper follow-up materials for our customers interested in GitLab Enterprise Edition.
• Collaborate with sales to develop channel marketing and partner marketing strategy for increasing demand through partnerships.
• Familiar with or ready to learn Marketo, Hubspot, and/or Pardot to help the team manage leads, email campaigns, and analytics. Not afraid to dig around in data to help create reports for the team meetings. Comfortable being a self-taught marketing automation master.
• Work with sales operations to make sure the leads flowing from our marketing automation software to Salesforce are correct and timely.
• Work with sales to make sure the proper reports are generated in order to track leads.
• Ability to use GitLab

 

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About GitLab

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab. Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

See our culture page for more!

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