Developer Relations Program Manager
The Developer Relations Program Management team supports communities that align with GitLab’s CREDIT values by executing specific programs that help these communities grow and thrive. These programs include the GitLab for Education, GitLab for Open Source, and GitLab for Startups programs. Our mission is to help these communities experience GitLab’s vision of a world where everyone can contribute.
The Developer Relations Programs Management team is the DRI for establishing program requirements and benefits. As each of these programs provides free, unlimited seats of GitLab Ultimate to qualifying applicants (in addition to other benefits), the Developer Relations Programs team also oversees the entitlement process. As part of this work, the team leads community outreach efforts, marketing activities, and other strategic engagements (which may include serving on foundation boards, building partnerships, creating enablement and marketing content, delivering public presentations and learning sessions, and sponsoring events). We continually strive to be thought leaders in each respective community.
Members of the Developer Relations Programs Management team serve as liaisons to their respective communities, tracking the ways those communities prefer using GitLab and translating that knowledge into insights that help GitLab create a better product. We do this by collaborating across organizational functions whenever possible. We work with Product and Engineering teams to ensure each communities’ needs are represented on the GitLab roadmap. We also work with Marketing to regularly showcase our members’ success through case studies, blog posts, GitLab Commit presentations, videos, meetups, and live streams. In all that we do, we aim to create and sustain mutually beneficial relationships between members of our programs and GitLab.
Associate Developer Relations Program Manager
The Associate Developer Relations Program Manager is responsible for managing operations for the Developer Relations Programs applications workflows (manual and automated) and communicating with applicants and program members via the community applications queue. This role maintains the tool-stack responsible for the workflows and collaborates with teams across Marketing and Sales for efficient operations and reporting. This role also has a marketing component of building and executing campaigns (emails, newsletters, events) for driving program membership and retention.
Job Grade
Associate Developer Relations Program Manager is a grade 5.
Responsibilities
- Support the GitLab for Education, GitLab for Open Source, GitLab for Startups, and GitLab for Non-Profits programs (as well as any new programs that are created), as well as associated workflows. This includes responding to all in-bound requests from program members.
- Actively participate in the implementation of, and then lead the maintenance of the Automated Developer Relations Programs workflows. This includes improving and troubleshooting related processes and working cross-functionally with associated teams in Product, Fulfillment, Legal, Sales Operations, and Customer Support.
- Standardize communications for Developer Relations Programs. As we evolve our Developer Relations Programs, we’ll need to make sure that we update all of our outreach and support materials. You will lead this effort and suggest ways we can make our messaging more customer-friendly and effective.
- Improve efficiency of tools. Make sure we are using all of our current tools in the best way possible. Become the team’s expert in using each tool and suggest improved ways to use them to help with program goals.
- Maintain and update the Developer Relations Programs handbook and GitLab Documentation on a regular basis regarding the application workflows.
- Measure effectiveness of Developer Relations Programs. Partner with all Program Managers on the Developer Relations team to measure and report the success and effectiveness of their programs. In doing so, you will also be working closely with the Marketing Operations, and Data and Analytics teams.
- Implement creative and effective ideas and campaigns for increasing program membership and retention including email campaigns and outreach. Work across teams in marketing to implement campaigns.
- Monitor changes. GitLab moves very quickly, an aspect of this role is keeping up with all the changes that occur in the product and offerings. This role will keep abreast of changes and make sure that the programs adapt.
- Assist with the operational side of community events and content such as newsletters.
Requirements
- You thrive at developing process improvements and are an excellent critical thinker.
- You thrive at developing new approaches and refining existing processes to enable teams to work more efficiently.
- You are pattern-seeking and enjoy creating replicable, scalable processes.
- You love making sure community members have the best experience possible as they interact with our tools and systems.
- You excel at working cross-functionally or with multiple stakeholders.
- You have excellent written and spoken English language communication skills.
- You have had experience working in a customer, or community-facing environment, and are able to communicate effectively and empathetically.
- You are very detail oriented.
- You have proven experience creating documentation and process-oriented content.
- You share our values, and work in accordance with those values.
- You are willing to use GitLab.
Nice-to-haves:
- Familiarity using GitLab, Salesforce, Zendesk, Slack, and other tools that the Developer Relations Programs team uses.
- Change management skills.
- Experience updating website copy or making website edits.
- Data-oriented and familiar with defining and implementing key performance metrics.
Performance Indicators
- Time to Zendesk ticket closure/application award.
- Percentage of manual vs. automated application processes.
- Member/contributor satisfaction for Developer Relations programs.
- Number of Community program applications solved.
- Ability to process a Developer Relations Program application in the time promised to our customers; 5-10 business days.
- Number and quality of outreach campaign
Developer Relations Program Manager
The Developer Relations Program Manager supports and grows GitLab’s community by engaging and enabling GitLab community members through technical content and continuous engagement.
Job Grade
The Developer Relations Program Manager is a grade 6.
Responsibilities
- Connect, engage with, and gather feedback from Developer Relations Programs members.
- Execute Developer Relations Program’s initiatives and campaigns.
- Curate content to enable the relevant community to adopt and be successful with GitLab. This includes blog posts, webinars, videos, eLearning, courses, and best practices.
- Serve as a spokesperson for the relevant Developer Relations Program.
- Update and document processes in the Developer Relations Programs handbook.
- Activate the GitLab team in sharing content with their networks, increasing our reach to media, academia, analysts, etc.
- Collaborate with GitLab’s PR agency partners to facilitate and secure media coverage for GitLab’s campaigns.
- Compile quarterly metrics reports to measure our successes in relation to awareness and impact.
- Recognize people in the community, for example, with badges, swag, spotlights, and awards.
- Monitor and participate in community channels such as Discord, GitLab Forum, Reddit, and CrowdIn.
- Manage projects from start to finish.
Requirements
- 3-5 years experience in developer advocacy or developer relations roles.
- Analytical and data-driven in your approach to building and nurturing communities.
- An understanding of GitLab’s and DevOps’ role in the relevant community.
- Experience in publishing, journalism, content marketing, social, and events. At least 1 year of experience giving talks and developing technical content.
- Self-directed and work with minimal supervision.
- Outstanding written and verbal communication skills with the ability to explain and translate complex technology concepts into simple and intuitive communications.
- You share our values and work in accordance with those values.
- Ability to use GitLab.
Senior Developer Relations Program Manager
Job Grade
The Senior Developer Relation Program Manager is a grade 7.
Responsibilities
- Develop and lead the successful execution of Developer Relations Program(s).
- Oversee the routine and operations and decisions that encompass the Developer Relations Program(s).
- Ensure alignment of the Developer Relations Program(s) within the Developer Relations team’s and wider Marketing goals.
- Increase operational efficiencies and streamline processes.
- Leverage marketing resources to grow the number of program members in each respective program and increase the renewal rate quarter over quarter.
- Identify opportunities and build the resources to equip the GitLab team and the wider community to become advocates for each program.
- Create, report, and iterate on the relevant key performance indicators to effectively measure the impact of the Developer Relations Program(s). initiatives.
- Gather feedback on the program structure as well as GitLab the product from developer relations program members via surveys, working groups, and events. Summarize and direct feedback to improve the program as well as to related teams such as Product and Engineering.
- Establish relationships with program members to produce inspirational case studies of their use of GitLab. Showcase Program Member’s success through case studies, webinars, blog posts, spotlights, and media campaigns.
Requirements
- You have 5-7 years of experience running developer relations or community advocacy programs, preferably open source.
- Analytical and data-driven in your approach to building and nurturing communities.
- You have experience facilitating sensitive and complex community situations with humility, empathy, judgment, tact, and humor.
- Excellent spoken and written English.
- Familiarity with developer tools, Git, Continuous Integration, Containers, and Kubernetes.
- You share our values, and work in accordance with those values.
- Ability to use GitLab
Performance Indicators
- Number of new program members and users adopting GitLab per quarter.
- Number of renewing program members year over year.
- Published articles, podcasts, and other content by media and external sources.
- Views (website traffic) to content related to GitLab for Education on about.gitlab.com and impressions attributed to brand awareness efforts.
- Program member participation in Marketing initiatives.
Manager, Developer Relations Programs
Job Grade
The Manager, Developer Relations Programs is a grade 8.
Responsibilities
- Enable the Developer Programs team to produce and execute their quarterly OKRs.
- Develop a hiring plan according to the dynamic needs of a rapidly growing organization.
- Responsible for managing the day-to-day work of the individual contributors.
- Implements functional plans into tactical processes.
- Identify opportunities and build the resources to equip the GitLab team and the wider community to become advocates for GitLab.
Requirements
- Extends that of Senior Developer Relations Program Manager
- Demonstrated experience building and scaling communities.
- Relevant experience managing a global community team’s effectiveness strategies, tactics, and action plans for driving adoption and engaging communities.
About GitLab
GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.
We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.
Top 10 Reasons to Work for GitLab:
- Mission: Everyone can contribute
- Results: Fast growth, ambitious vision
- Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
- Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
- Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
- Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
- Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
- Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
- Work/Life Harmony: Flexible workday, Family and Friends days
- Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices
See our culture page for more!
Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.
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