Digital Success

Digital Success

The Digital Success team is a post-sales motion, accountable for driving customer adoption, measurable outcomes, and customer satisfaction through digital-first strategies, with direct accountability for GitLab’s long-tail customer base and influence on the customer base as a whole. This team plays a crucial role in scaling our customer success efforts and increasing customer retention and expansion.

Responsibilities

The Digital Success team is expected to:

• Develop and execute comprehensive Digital Customer Success strategies
• Design, implement, and optimize digital-first programs to drive product adoption, customer retention, and expansion
• Collaborate with cross-functional teams to create cohesive, personalized digital experiences throughout the customer lifecycle
• Oversee digital onboarding programs, feature adoption campaigns, and customer enablement initiatives
• Implement and manage customer health scoring systems
• Drive the adoption and utilization of customer success platforms and other digital tools
• Develop and track key performance indicators (KPIs) for Digital CS initiatives
• Identify and implement tools and technology to drive adoption at scale
• Stay abreast of industry trends and best practices in Digital Customer Success

Levels

Associate Digital Success Manager

The Associate Digital Success Manager reports to the Director, Digital Success.

Associate Digital Success Manager Job Grade

The Associate Digital Success Manager is a Grade 5.

Associate Digital Success Manager Responsibilities

• Assist in the implementation of digital onboarding programs and adoption campaigns
• Monitor customer health scores and usage data to identify trends and opportunities
• Maintain digital content for customer enablement initiatives
• Support the execution of email campaigns and in-app messaging programs
• Assist in tracking and reporting on key performance indicators (KPIs) for Digital CS initiatives
• Collaborate with cross-functional teams to gather insights for improving digital customer experiences
• Contribute to the development and maintenance of customer success playbooks

Associate Digital Success Manager Requirements

• Experience in Customer Success, preferably in a SaaS environment
• Familiarity with customer success platforms and marketing automation tools
• Analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work effectively in a fast-paced, team-oriented environment

Digital Success Manager

The Digital Success Manager reports to the Director, Digital Success.

Digital Success Manager Job Grade

The Digital Success Manager is a Grade 6.

Digital Success Manager Responsibilities

• Design and implement digital onboarding programs and adoption campaigns
• Analyze customer health scores and usage data to drive strategic decisions
• Develop and optimize digital content for customer enablement initiatives
• Manage and improve email campaigns and in-app messaging programs
• Track, report on, and optimize key performance indicators (KPIs) for Digital CS initiatives
• Lead cross-functional collaborations to enhance digital customer experiences
• Create and maintain customer success playbooks
• Identify opportunities for automation and scalability in customer success processes

Digital Success Manager Requirements

• Experience in Customer Success or related field, preferably in a SaaS environment
• Proficiency with customer success platforms and marketing automation tools
• Strong data analysis and interpretation skills
• Excellent project management and organizational abilities
• Proven ability to translate customer insights into actionable strategies
• Experience with digital content creation and campaign management

Senior Digital Success Manager

The Senior Digital Success Manager reports to the Director, Digital Success.

Senior Digital Success Manager Job Grade

The Senior Digital Success Manager is a Grade 7.

Senior Digital Success Manager Responsibilities

• Lead the strategy and execution of complex digital onboarding programs and adoption campaigns
• Conduct advanced analysis of customer health scores and usage data to drive business decisions
• Oversee the development and optimization of digital content strategy for customer enablement
• Design and implement sophisticated email campaigns and in-app messaging programs
• Develop and manage comprehensive KPI frameworks for Digital CS initiatives
• Spearhead cross-functional projects to revolutionize digital customer experiences
• Mentor junior team members and contribute to team’s professional development
• Drive innovation in customer success processes through advanced automation and AI integration

Senior Digital Success Manager Requirements

• Experience in Customer Success or related field, with a focus on digital strategies
• Expert knowledge of customer success platforms and marketing automation tools
• Advanced data analysis and visualization skills
• Proven track record of driving customer adoption and retention through digital initiatives
• Experience in leading cross-functional projects and mentoring team members
• Strong strategic thinking and ability to align digital CS initiatives with overall business objectives

Manager, Digital Success

The Manager, Digital Success reports to the Senior Manager or Director, Digital Success.

Manager, Digital Success Job Grade

The Manager, Digital Success is a Grade 8.

Manager, Digital Success Responsibilities

• Lead a diverse team of content strategists, customer communications specialists, program managers, and customer experience managers focused on digital-first engagement
• Develop integrated content and communication strategies that drive customer adoption across the tech touch segment
• Create and execute scalable programs that blend strategic content, targeted communications, and digital experiences
• Drive cross-functional collaboration between content, communications, product, and technical teams
• Implement data-driven approaches to measure content effectiveness, program success, and customer engagement
• Design and oversee automated customer journey workflows that combine strategic content and communications
• Establish content governance frameworks and communication standards across digital touchpoints
• Manage resource allocation and budget planning across content development and program implementation
• Champion voice of customer insights to inform content strategy and program development
• Foster a collaborative environment that encourages innovation and continuous improvement

Manager, Digital Success Requirements

• Proven experience managing content strategy, customer communications, or digital customer success teams
• Deep understanding of content operations, communication strategies, and digital customer engagement in SaaS
• Experience developing and executing programmatic approaches to customer success at scale
• Strong background in data-driven decision making and success metrics for content and digital programs
• Demonstrated ability to build and lead cross-functional teams focused on customer experience
• Experience with marketing automation, content management systems, and customer success platforms
• Excellence in strategic planning and program management for large-scale digital initiatives
• Strong editorial judgment and understanding of brand voice and customer communication best practices
• Track record of driving customer adoption through integrated content and digital programs
• Alignment with GitLab values and ability to work in accordance with those values

Senior Manager, Digital Success

The Senior Manager, Digital Success reports to the Director, Digital Success.

Senior Manager, Digital Success Job Grade

The Senior Manager, Digital Success is a Grade 9.

Senior Manager, Digital Success Responsibilities

• Extends the Manager, Digital Success role
• Develop comprehensive strategic frameworks that align content, communications, and digital programs with objectives
• Lead the vision and strategy for tech touch customer success, incorporating content strategy and digital engagement
• Build and optimize scalable operating models for content creation, program delivery, and customer engagement
• Drive innovation in customer experience through strategic use of content, automation, and digital touchpoints
• Establish advanced analytics frameworks to measure content effectiveness and program impact
• Partner with senior leadership to align digital success strategies with product, marketing, and business goals
• Design organizational structures and career development paths for content and program management teams
• Lead strategic planning and budget management for all digital success initiatives
• Foster a culture of experimentation and continuous improvement in content strategy and program delivery

Senior Manager, Digital Success Requirements

• Extensive experience leading content strategy, customer communications, or digital success organizations
• Proven track record of building and scaling content operations and digital programs in high-growth environments
• Deep expertise in customer experience design, content strategy, and digital engagement for tech touch segments
• Strong understanding of content technology, marketing automation, and customer success platforms
• Advanced analytical capabilities with focus on content performance, program effectiveness, and success metrics
• Executive presence with ability to influence senior stakeholders and drive organizational change
• Experience building and developing diverse teams across content, communications, and program management
• Strategic vision for evolving customer success through integrated content and digital approaches
• Demonstrated success in driving business outcomes through scalable customer success programs
• Alignment with GitLab values and ability to work in accordance with those values

Director, Digital Success

The Director, Digital Success reports to the VP of Customer Success.

Director, Digital Success Job Grade

The Director, Digital Success is a Grade 10.

Director, Digital Success Responsibilities

• Develop and execute a comprehensive Digital Customer Success strategy aligned with GitLab’s overall customer success objectives and long-tail customer segment needs
• Lead the design, implementation, and optimization of digital-first programs to drive product adoption, customer retention, and expansion
• Collaborate with cross-functional teams (Marketing, Product, Support, CS Strategy, and Sales) to create cohesive, personalized digital experiences throughout the customer lifecycle
• Oversee the development and execution of digital onboarding programs, feature adoption campaigns, and customer enablement initiatives
• Implement and manage a robust customer health scoring system to identify at-risk accounts and expansion opportunities
• Drive the adoption and utilization of our customer success platform and other digital tools to enhance efficiency and scalability
• Develop and track key performance indicators (KPIs) for Digital CS initiatives, focusing on customer retention, Net Dollar Retention (NDR), and expansion revenue, aligned with sales GTM segments
• Own the customer outcomes, aligned with the established KPIs, for the long-tail customer segment
• Lead and mentor a team of Digital Customer Success Managers, fostering a culture of innovation and continuous improvement
• Identify and implement tools and technology that will up-level our ability to drive adoption at scale
• Stay abreast of industry trends and best practices in Digital Customer Success, continuously evolving our strategies to maintain a competitive edge

Director, Digital Success Requirements

• Experience in Customer Success Leadership, with expertise within Digital CS initiatives
• Proven track record of implementing successful Digital CS programs that drive measurable business outcomes
• Strong understanding of SaaS business models and the DevOps landscape
• Experience with customer success platforms, marketing automation tools, and in-app messaging systems
• Excellent analytical skills with the ability to translate data - in particular product usage data - into actionable insights
• Strong leadership and team management experience
• Exceptional communication and stakeholder management skills
• Experience with commercial and small business customers
• Alignment with GitLab values and ability to work in accordance with those values

Performance Indicators

• Net Dollar Retention (NDR) for the long-tail customer segment
• Customer retention rates
• Product adoption rates and feature usage
• Efficiency indicators (e.g., number of customers managed per Digital CSM, Cost to Serve Ratios)
• Customer Health Score improvements
• Customer Satisfaction Score (CSAT) for digitally managed accounts
• Expansion revenue generated through digital initiatives
• Engagement rates for digital campaigns (email open rates, click-through rates, in-app message engagement)
• Time-to-value for customers in digital onboarding programs
• Scalability metrics (number of customers effectively managed through digital programs)

Career Ladder

The Digital Success career ladder progresses from Associate Digital Customer Success Manager to Digital Customer Success Manager, then to Senior Digital Customer Success Manager, followed by Director, Digital Success. The next step after Director would be Senior Director, Digital Success. However, careers at GitLab can also develop in other directions, including moves to other departments or specialties within the Customer Success organization.

Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

1. Selected candidates will be invited to schedule a screening call with our Global Recruiters
2. Next, candidates will be invited to schedule a first interview with the VP of Customer Success
3. Candidates will then be invited to schedule an interview with a Customer Success Director peer
4. Candidates will be invited to schedule an interview with a leader from the Marketing team
5. Candidates will be invited to schedule an interview with a leader from the SMB Sales team
6. Successful candidates will subsequently be made an offer via email

Additional details about our process can be found on our hiring page.

Compensation

To view the relevant compensation range for your location, please visit our compensation calculator. This role also includes equity and variable pay opportunities in addition to base compensation.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 Reasons to Work for GitLab:

1. Mission: Everyone can contribute
2. Results: Fast growth, ambitious vision
3. Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
4. Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
5. Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
6. Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
7. Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
8. Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
9. Work/Life Harmony: Flexible workday, Family and Friends days
10. Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

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