Market Strategy and Insights

Market Strategy and Insights (MSI) at GitLab

Who We Are

• A Team of Experienced Customer Reference, Market Insights, and Industry Analyst Relations Professionals

What We Do

• Gather & Build - Information & Relationships
• Distill - Impactful Insights
• Activate - Turning Insights Into Action

How We Do It

• Customer Reference Program
  • Customer Advisory Board
  • Customer Case Studies
  • Peer Review Site Management (Gartner Peer Insights, G2, Trust Radius, etc.)
  • Customer Insight Portraits
• Industry Analyst Relations (IAR)
  • Interactions (Briefings, Inquiry, Strategic Advisory)
  • Publications (Comparative Research, Market Landscape, Best Practices, Thought Leadership)
  • View the Analyst Relations Issue Board and AR-Cats Issue Board to see what’s currently in progress.

Why We Do It

• Simplify Selling
• Help Build Better Products
• Improve the Customer Experience and Value Realized

Which Market Strategy and Insights team member should I contact?

• Listed below are areas of responsibility within the Market Research and Customer Insight team:

  • Ryan, Staff Analyst Relations Manager
  • Fiona, Senior Reference Program Manager; Regional Lead: EMEA and APAC; Program Lead: Customer Advisory Board, Customer Speaking Requests, Industry Analyst Relations Requests
  • Traci, Principal Market Insights Manager
  • Laura, Director, Market Strategy and Insights