Sales Kickoff 2021
GitLab Sales Kickoff 2021
Overview
GitLab Sales Kickoff 2021 consisted of half-day virtual sessions (due to COVID-19) during the week of Feb 8-11, 2021. Sessions were repeated twice to accommodate our team members around the world, and the 2021 theme was Peak Performance .
SKO 2021 Theme Reveal Video
SKO 2021 Day 1 Sessions
Session Name Presentation Video
Welcome to GitLab Sales Kickoff 2021
slides (GitLab internal)video (GitLab internal)
Product Keynote: A Winning Product for Peak Performance
slides (GitLab internal)video (GitLab internal)
Customer Spotlight: H-E-B and GitLab: A Happy Marriage
slides (GitLab internal)video (GitLab internal)
Customer Spotlight: Trendyol & GitLab: How International Expansion Drives Business Needs
slides (GitLab internal)video (GitLab internal)
SKO 2021 Day 2 Sessions
Session Name Presentation Video
Marketing Keynote: Prepare for Peak Performance
slides (GitLab internal)video (GitLab internal)
Guest Speaker (Jamie Clarke): Expedition Life–Perform Your Best When It Matters Most
slides (N/A)
video (GitLab internal)
Channel Keynote: Cover More Ground with Channel Partners
slides (GitLab internal)video (GitLab internal)
Alliances Keynote: Winning is a Team Sport!
slides (GitLab internal)video (GitLab internal)
Closing Keynote: It’s Time for Peak Performance
slides (GitLab internal)video (GitLab internal)
SKO Awards Ceremony
Session Name Presentation Video
SKO FY21 Awards Ceremony
slides (GitLab internal)video (GitLab internal)
FY21 SKO - President’s Club
slides (GitLab internal)video (GitLab internal)
SKO 2021 Role-Based Breakout Sessions
Enterprise Sales Strategic Account Leaders
Session Name Presentation Video
Landing New Logos
slides (GitLab internal)video (GitLab internal)
Expand Strategy Into Security and Plan
slides (GitLab internal)video (GitLab internal)
Account Planning: Master the Climb
slides (GitLab internal)video (GitLab internal)
Pivoting the Pricing Conversation
slides (GitLab internal)video (GitLab internal)
Commercial Sales Account Executives
Session Name Presentation Video
Co-Selling with Services Partners
slides (GitLab internal)video (GitLab internal)
Pitching to the Economic Buyer
slides (GitLab internal)video (GitLab internal)
Placing Customers in the Right Tier
slides (GitLab internal)video (GitLab internal)
Finding the “Why Now”
slides (GitLab internal)video (GitLab internal)
Channel Sales Account Managers
Session Name Presentation Video
Co-Selling with Services Partners
slides (GitLab internal)video (GitLab internal)
Planning for Joint GitLab and Partner Success
slides (GitLab internal)video (GitLab internal)
Growing Our Partner Business (Individual and CSM Partner Portfolio)
slides (GitLab internal)video (GitLab internal)
Building Pipeline with Your Partners - MDF and Marketing Campaigns
slides (GitLab internal)video (GitLab internal)
Solution Architects
Session Name Presentation Video
Landing New Logos
slides (GitLab internal)video (GitLab internal)
Expand Strategy Into Security and Plan
slides (GitLab internal)video (GitLab internal)
Strategies to Win Without a Long PoV (Proof of Value)
slides (GitLab internal)video (GitLab internal)
Leveling Up the Conversation with the 5 Whys
slides (GitLab internal)video (GitLab internal)
Customer Success Managers
Session Name Presentation Video
Account Based Strategy & Marketing for Customers
slides (GitLab internal)video (GitLab internal)
Expand Strategy Into Security and Plan
slides (GitLab internal)video (GitLab internal)
Embracing Differences with Social Styles
slides (GitLab internal)no video
Leveling Up the Conversation with the 5 Whys
slides (GitLab internal)video (GitLab internal)
Professional Services Engineers
Session Name Presentation Video
How to Work with Partners: Tactically and Technically
slides (GitLab internal)no video
Professional Services Methodology: Step by Step
slides (GitLab internal)no video
Using Congregate to Migrate Customers to GitLab
slides (GitLab internal)no video
Leveling Up the Conversation with the 5 Whys
slides (GitLab internal)video (GitLab internal)
Sales Development Reps
Session Name Presentation Video
Thriving as a Remote SDR: From Cold-calling Jiu-jitsu to Planning Long Term Career Success (featuring Tito Bohrt)
no slides
video (GitLab internal)
Converting Free to Paid
slides (GitLab internal)video (GitLab internal)
SDR Competitive Blueprint
slides (GitLab internal)no video
Security: Our Biggest Differentiator
slides (GitLab internal)video (GitLab internal)
Field Marketing
Session Name Presentation Video
Account Based Strategy & Marketing for Customers
slides (GitLab internal)video (GitLab internal)
Field Marketing Goals for FY22
slides (GitLab internal)no video
Building Pipeline with Your Partners - MDF and Marketing Campaigns
slides (GitLab internal)video (GitLab internal)
SKO 2021 Wrap Up
