Usecase: Template
The Market Viewpoint
UseCase Name
Define and describe the use case in customer terms. Reference the customer use case page
Personas
User Persona
Who are the users (a few remarks and link to the persona page)
Buyer Personas
Who are the buyers
Industry Analyst Resources
List key analyst coverage of this use case
Market Requirements
| Requirement |
Description |
Typical features |
Value |
| abc |
def |
ghi |
jkl |
The GitLab Solution
How GitLab Meets the Market Requirements
| Market Requirements |
How GitLab Delivers |
GitLab Category |
Demos |
| REQMT |
HOW |
CATS |
DEMO |
Top 3 Differentiators and Key Features
| Differentiator |
Value |
Proof Point |
| abc |
def |
ghi |
Message House
The message house for the use case provides a structure to describe and discuss the value and differentiators for the use case.
Customer Facing Slides
Discovery Questions
- list key discovery questions
Competitive Comparison
TBD - will be a comparison grid leveraging the capabilities
Industry Analyst Relations (IAR) Plan (UPDATE AS NEEDED FOR THIS USECASE)
For a list of analysts with a current understanding of GitLab’s capabilities for this use case, please reach out to Analyst Relations via Slack (#analyst-relations) or by submitting an issue.
Proof Points - customers
Quotes and reviews
- List of customer quotes/reviews from public sites
Case Studies
References to help you close
- Link to SFDC list of use case specific references
Adoption Guide
Playbook Steps
Adoption Recommendation
This table shows the recommended use cases to adopt, links to product documentation, the respective subscription tier for the use case, and product metrics.
| Feature / Use Case |
F/C |
Basic |
S/P |
G/U |
Notes |
Telemetry |
example |
example |
example |
example |
example |
example |
example |
Enablement and Training
Professional Service Offers
Partners
- Describe how key partners help enable this use case
Key Value (at tiers)
Premium
- Describe the value proposition of why Premium for this UseCase
Ultimate
- Describe the value proposition of why Ultimate for this UseCase
Direction
- Describe a vision for compelling future improvements
Resources
Presentations
Whitepapers and infographics
Videos (including basic demo videos)
Integrations Demo Videos
Clickthrough & Live Demos
Buyer’s Journey
Inventory of key pages in the buyer’s Journey
Positioning Statement: (how GitLab fits and is differentiated in the market for this use case) User Persona a few words and a link to the details Buyer Persona a short description and a link to details Short Description 25 words or less Long Description 100 words or less Key-Values Value 1: <List a key message/ value proposition> Value 2: Value 3: Promise (list and describe the positive business outcomes) Pain points (describe common pain points) Why GitLab (list specific features that support this value) | Proof points | (list specific analyst reports, case studies, testimonials, etc) |
SEO and Keywords for USECASENAME Keyword etc.
