Developer Advocate Team Workflow

Team Workflow

Welcome to the Developer Advocate team workflow page. Learn how the team works and how to work with the team. We primarily use the Developer Advocate Meta issue tracker. We own the team label developer-advocacy and all of our other labels which are located at the gitlab-com group level. You can add the labels as necessary to any issue under this group for our team to track.

Overview Video

The Workflow overview video showcases the different components of the workflow in detail. The video is internal only due to confidential issues shown in workflows. If you would like to jump to the specific chapters of the video, see the links below.

Video Chapters:

• Introduction
• Creating Issues
• Labels Overview
• Issue Boards
• Issue Triage & DevRel-Bot Rules

How the Developer Advocacy Team work

Every activity of the team is tracked as an issue in the Developer Advocacy Meta project or in the issue trackers of other teams the team collaborate with. Activities fall into 3 categories Content, Events & Other Activities. To make creation of issues easy, the team use issue templatea pre-populated with relevant placeholders and labels. Here are the direct links to the Issue templates and their shortlinks.

Activity Type	Issue Template	Shortlink
Content	Template	https://go.gitlab.com/new-content-issue
Event	Template	https://go.gitlab.com/new-event-issue
Release Evangelism	Template	https://go.gitlab.com/new-release-issue
Others	Template	https://go.gitlab.com/new-activity-issue

Issue Boards

Issue boards are the single source of truth for activities of the Developer Advocacy team. Developer Advocates are asked to keep the columns of issue boards arranged by due date. This will help our stakeholders who use the boards to keep track of the Developer Advocacy team’s work.

Issue Board	Shortlink
Issues by Assignee	https://go.gitlab.com/da-assignees
Content by Quarter	https://go.gitlab.com/da-content-quarter
Content by Types	https://go.gitlab.com/da-content-type
Events	https://go.gitlab.com/da-events
Issue Triage Board	https://go.gitlab.com/da-issue-triage

NB: All the Shortlinks on this page can be managed at https://campaign-manager.gitlab.com/campaigns/view/114.

How to work with the Developer Advocate Team

Opening an issue is the best way to get a conversation started. The developer-advocacy label is at the gitlab-com group level, which means it can be added to any issue or merge request in the group’s structure.

The developer-advocacy label is required, other labels are optional. The DevRel-Bot or a team member will do the triage and add the necessary labels. To reduce noise in the comments, please add the DA-Type::Consulting and the relevant Consulting team labels yourself.

You can use the request a Developer Advocate issue template to submit a request. It provides a guide to collect the required information to triage the request.

CFPs

CFP epics should not be created to avoid clutter on the Roadmap, instead the CFP label should be added to the corresponding event’s epic. If no related event epic exists, create one and add the CFP issue to it.

Labels

The Developer Advocate team workflow is supported by labels, which help determine the type of issue, its status, and other relevant information. The team’s primary label is developer-advocacy. All issues the team owns, are a part of, or needs to be aware of, should be tagged with developer-advocacy. Other Labels are listed below:

General labels

CFP Labels	Description
developer-advocacy	Used to label issues that are related to the Developer Advocacy team
DevRel-Influenced	Used to label issues that are influenced by DevRel, Developer Advocacy in particular.
DA-Ops	Used to label issues related to the Developer Advocacy Ops in DevOps theme
DA-Dev	Used to label issues related to the Developer Advocacy Dev in DevOps theme
DA-k8s	Used to label issues related to the Developer Advocacy Kubernetes theme

Issue management

Workflow

Label	Use
DA-Status::ToDo	Issues that are planned for the future
DA-Status::Doing	Issues the team is currently working on
DA-Status::Done	Issues that have been completed
DA-Status::OnHold	Issues that are for whatever resume pending
DA-Status::Cancelled	Issues that have been cancelled, either by the team or the requestor in the case of a consulting request
DA-Status::FYI	Issues the team needs to be aware of but no action is required

The default flow is from ToDo -> Doing -> (OnHold) -> Done. Issues with FYI don’t go through any workflow, as they are owned by another team and will go through a different workflow.

Issue Types

These labels help identify the type of activity documented in an issue. These are useful for the team to understand where time is spent and assign appropriate DRIs.

Label	Use
DA-Type::Content	Issues for Content creation, this can be any type of content
DA-Type::Evangelist	Issues for the Evangelist program
DA-Type::Process	Issues for operational activities of the team
DA-Type::Response	Issues for Community Response activities
DA-Type::Consulting	Issues requested by other teams, more details below
DA-Type::Events	Issues for Events the team is tracking or participating in
DA-Type::Response	Issues used for Community Response activities
DA-Type::analysts	Work for analysts

Content Types

When the DA-Type::Content is selected, a DA-Type-Content label is required to identify what type of content it is.

Label
DA-Type-Content::adoption
DA-Type-Content::blog
DA-Type-Content::cicd-component
DA-Type-Content::demo
DA-Type-Content::documentation
DA-Type-Content::event
DA-Type-Content::keynote
DA-Type-Content::narrative
DA-Type-Content::product-tour
DA-Type-Content::quickstart
DA-Type-Content::talk
DA-Type-Content::tech-webinar
DA-Type-Content::tutorial

Consulting Labels

Requests from other teams for the Developer Advocates to own, participate or collaborate on activities are classified as consulting, and these requests are usually labeled based on the team requesting. These are teams in the company that the Developer Advocate team collaborate with often, here are their labels:

• DA-Consulting::Alliances
• DA-Consulting::CorpComms
• DA-Consulting::CorpEvents
• DA-Consulting::Community
• DA-Consulting::Engineering
• DA-Consulting::FieldMktg
• DA-Consulting::GrowthMktg
• DA-Consulting::Product
• DA-Consulting::Sales

These labels are required where an issue has DA-Issue-Type::External and DA-Type::Consulting, aside the team label developer-advocacy and DA-Status scoped label. If your team is not listed, you can still submit a request and it will be triaged appropriately

Issues created for Consulting count against team quarterly budgets, you can learn more in the Request budgets section below.

Region-based Labels

These labels are used to identify the region associated with an issue or activity:

Label	Use
Region-AMER	For activities related to the Americas region
Region-APAC	For activities related to the Asia-Pacific region
Region-EMEA	For activities related to Europe, Middle East, and Africa region
Region-LATAM	For activities related to Latin-America
Region-Global	For activities that are not region-specific or span multiple regions

Bot Labels

These labels are automatically assigned by the DA-Bot for triaging purposes.

Label	Use
DA-Bot::Auto	Issue is automatically created by DA-Bot and will be closed after a period, usually 2 weeks from creation
DA-Bot::Hold	Issue is currently on hold and should not be triaged by teh DA-Bot except where it has been in the Hold status for too long.
DA-Bot::Skip	The DA-Bot should not perform any action on issues with this label
DA-Bot::Triage	Issue has been silent for a while and needs to be triaged
DA-Due::AddDate	An Issue needs a due date
DA-Due::N/A	Due date is not needed because the team doesn’t own the issue or a due date is not applicable
DA-Due::Past	Issue is past its due date
DA-Due::Soon	Issue is due soon

CFP Labels

These labels are used to track workflow of the CFP submissions.

Label	Use
CFP	Identifies CFP labels, this is needed
CFP::Upcoming	Identifies CFPs that will be open soon
CFP::Open	Identifies Open CFPs
CFP::Closed	Identifies Closed CFPs
CFP::Cancelled	Identifies Cancelled CFPs
CFP::Submitted	Identifies that submissions were made for the CFP
CFP::Accepted	Identifies if any submission was accepted for a CFP
CFP-EDU	Identifies CFPs that are relevant to the Education team
CFP-OSS	Identifies CFPs that are relevant to the Open Source teams
CFP-Submitted::{0..7}	This is used to note the number of submissions that were made for metrics purposes
CFP-Accepted::{0..7}	This is used to note the number of acceptances for metrics purposes

Triage Labels

These labels are used by the DevRel bot to identify issues that need a review.

Label	Use
DA-Triage::no-due-date	Issue is missing a due date
DA-Triage::past-due-date	Issue is past its due date
DA-Triage::no-issue-type	Issue is missing a DA-Type label
DA-Triage::done-not-closed	Issue is still open while having a DA-Status::Done label
DA-Triage::onhold-too-long	Issue is has the DA-Bot::Hold label and has not been updated in the past 90 days
DA-Triage::no-update-60days	Issue has not been updated in the past 60 days, i.e. 60 days since the last comment.
DA-Triage::no-consulting-team	Issue has a DA-Type::Consulting label but missing a consulting team label
DA-Triage::cfp-due-submission	CFP issue has a CFP::Open label and its past submission due date
DA-Triage::cfp-due-notification	CFP issue has a CFP::Submitted label and its past notification due date
DA-Triage::cfp-due-presentation	CFP issue has a CFP::Accepted label and its past presentation due date

Other Labels

Label	Use
DA-Release-Evangelism	Release Evangelism issues, often auto created and closed by the DA-Bot
DA-Issue-Type::External	Issues created by Other teams
DA-Issue-Type::Internal	Issues created & owned by the DevEvangelism team

Issue Triage

The DevRel-Bot uses the GitLab Triage project to ensure appropriate & consistent usage of labels. The Bot also helps to triage issues based on label usage. Here are the current policies used by the Bot:

Rule Description	Condition	Action
Issues where DA team member is an assignee outside DA-Meta project i.e. DevRel-Influenced	Assignees include members of the gitlab.com/gitlab-da group, Issues are not in the developer-advocacy-meta project and does not have a developer-advocacy label	Add developer-advocacy,DA-Bot::Skip, DevRel-Influenced label
Issue by DA team member missing developer-advocacy label	Issue author is a member of the gitlab.com/gitlab-da group and does not have a developer-advocacy label	Add developer-advocacy label
Issue missing DA-Type label	Issue does not have a DA-Type label	Add DA-Bot::Triage & DA-Triage::no-issue-type label
Content Issue missing DA-Type-Content label	Issue has a DA-Type::Content label but missing a DA-Type-Content label	Add DA-Bot::Triage & DA-Triage::no-content-type label
Missing Due Dates	Issue is missing a due date	Add DA-Bot::Triage & DA-Triage::no-due-date label
Past Due Dates	Issue is past its due date	Add DA-Bot::Triage & DA-Triage::past-due-date label
Issues On Hold	Issue has the DA-Bot::Hold label and has not been updated in the past 90 days	Add DA-Bot::Triage & DA-Triage::onhold-too-long label
Issues Not Updated	Issue has not been updated in the past 60 days, i.e. 60 days since the last comment.	Add DA-Bot::Triage & DA-Triage::no-update-60days label
Consulting Issues Missing Consulting Team	Issue has a DA-Type::Consulting label but missing a consulting team label	Add DA-Bot::Triage, DA-Bot::Hold & DA-Triage::no-consulting-team label
Issue is done but still open	Issue has a DA-Status::Done label but is still open	Add DA-Bot::Triage, DA-Bot::Hold & DA-Triage::done-not-closed label
Close Old DA-Bot created Issues	Issue is older than 2 weeks and has the DA-Bot::Auto label	Close issue
Missing Request Type Label for DA team members	Issue author is a member of the gitlab.com/gitlab-da group, has a developer-advocacy label and missing DA-Requester-Type::Internal label	Add DA-Requester-Type::Internal label
Missing Request Type Label for non DA team members	Issue author is not a member of the gitlab.com/gitlab-da group, has a developer-advocacy label and missing DA-Requester-Type::External label	Add DA-Requester-Type::External label
CFP Issues Missing due date	Issue has a CFP label but missing a due date	Add DA-Bot::Triage & DA-Triage::no-due-date label
CFP Past Due date for submission	Issue has a CFP::Open label and its past submission due date	Add DA-Bot::Triage & DA-Triage::cfp-due-submission label
CFP Past Due date for notification	Issue has a CFP::Submitted label and its past notification due date	Add DA-Bot::Triage & DA-Triage::cfp-due-notification label
CFP Past Due date for presentation	Issue has a CFP::Accepted label and its past presentation due date	Add DA-Bot::Triage & DA-Triage::cfp-due-presentation label

CFP Workflow

The CFP workflow is based on the CFP labels explained above.

start
: CFP, CFP::Upcoming;
: CFP, CFP::Open;
if (CFP submissions) then (yes)
    : CFP, CFP::Submitted, CFP-Submitted::{0..7};

    if (CFP is Accepted) then (yes)
        : CFP, CFP::Accepted, CFP-Accepted::{0..7};
    else (no)
        : CFP, CFP::Closed;
    endif;
elseif (No submissions) then (missed)
    : CFP, CFP::Closed;
else  (cancelled)
    : CFP, CFP::Cancelled;
endif
stop

Example CFP workflow using quick actions:

1. Planning to submit, or when you have submitted already:

   1. Create a new CFP issue.
   2. The issue template already sets the ~"CFP" ~"CFP::Open" labels.
   3. Set the due date to the CFP submission due date.

2. Submitted 1 talk:

   1. Change the label to ~CFP-Submitted ~CFP-Submitted::1
   2. In case you have submitted multiple talks, adjust the ~CFP-Submitted:: scoped label to reflect the correct number.
   3. Update the submissions section in the issue. Comment on the issue for visibility.

   /label ~CFP-Submitted ~CFP-Submitted::1
   

3. After the CFP closed, set the CFP::Closed label and update the due date to the CFP notification date listed in the issue.

   /due <cfp notification date>
   

4. CFP notifications come in, and at least 1 talk was accepted.

   1. Change the label to ~CFP-Accepted ~CFP-Accepted::1
   2. In case you have multiple talks accepted, adjust the ~CFP-Accepted:: scoped label.
   3. Comment on the issue with the talk titles for visibility.
   4. Set the due date to the event date, and ensure all speakers are assigned.

   /label ~CFP-Accepted ~CFP-Accepted::1
   

5. When the event is done, update the issue with feedback and results.

   1. Add talk videos to the YouTube playlist, if existing.
   2. Mark the issue as DA-Status::Done and close it.

   /label ~DA-Status::Done
   /close
   

If no talks were accepted, only close the issue shown above.

If the CFP closed without submission, add the CFP::Closed label. In case the CFP was planned to submit, and decisions were made otherwise, add the CFP::Cancelled label.

Request budgets

In order to prevent burnout, prioritize requests appropriately, and ensure we successfully deliver on the requests to which we commit, our team has created budgets for our internal stakeholders. These budgets encourage team members to prioritize their requests, ensuring our team addresses the highest priority needs for GitLab.

These request types fall into the following categories:

1. Event requests
2. CFP requests
3. Content requests

Ongoing activities including team-driven content creation and speaking opportunities that supports our goals and OKRs, release support, and social media monitoring, including Hacker News, do not count towards any team budgets.

Event requests

Event requests include both event attendance (ex: attending client meetings, event staffing, attending dinners or social events, monitoring events for news) and speaking engagements at events such as demos and presentations.

CFP (Call for Proposals) requests

CFP requests include asking a Developer Advocate to submit a proposal for an event or media opportunity or support a fellow team member in submitting to an open CFP.

See Requesting a Developer Advocate to submit a CFP to request a Developer Advocate to submit to a CFP for a corporate, field, or partner event.

Content requests

Content requests include blog post, podcasts, media interviews, or any request that involves engaging a Developer Advocate in a media opportunity.

Scoring requests

Request Type	New / Existing Content	Budget score
Event	New	3
Event	Existing / No content	1
CFP	New	2
CFP	Existing	1
Content	New	2
Content	Existing	1

Each team listed below is allocated 15 points per quarter for requests:

Team	Team Label
Corporate Events	DA-Consulting::CorpEvents
Corporate Communications	DA-Consulting::CorpComms
Developer Relations	DA-Consulting::Community
Growth Marketing	DA-Consulting::GrowthMktg
Field Marketing / ABM	DA-Consulting::FieldMktg
Sales / SDRs	DA-Consulting::Sales
Alliances	DA-Consulting::Alliances
Product	DA-Consulting::Product
Engineering	DA-Consulting::Engineering

If your team is not listed above, we will handle your request based on our availability.

Managing requests

This process covers any content request, Webcast, Interview, Meetup, etc. The process involves the following:

• Requestors should assign a label that identifies their team and a weight correlating with their budget score to allow us to track each team’s budget consumption.
• A member of the Developer Advocate team will triage the issue and provide all necessary details and directions
• The necessary labels are applied to the issue as actions are taken on the request
• Once the request is complete, the issue is assigned back to the requestor to provide the necessary metrics generated as a result of the before it is closed.