Digital Strategy

Digital Strategy

The Digital Strategy team generates new prospects through paid channels by building & managing digital marketing campaigns, testing incremental changes for conversion rate improvement, and tracking campaign performance.

Go to our Digital Strategy Management page for all Digital Marketing strategy, process, request intake, and channel information.

Go to the agency page to learn more about the team’s partnership, media planning, and communication with our ad agency, PMG.

Team

• Sara Valko - Digital Marketing Manager
• Joon Shin - Sr. Digital Marketing Manager
• Social Marketing

Click here to learn about the Digital Marketing Programs role.

Digital Strategy Responsibilities

Digital Strategy is responsible for planning, launching, and optimizing paid ad campaigns, with a focus on top of funnel demand generation to support regional and segment pipelines, and iterating on programs to progress qualifed inquiries to MQL and SAO.

Reporting

Information about reporting done by the Digital Marketing Programs team and across the Marketing functional group can be found in the Reporting section of the Digital Marketing Management page.

Digital Marketing Tools

We use a variety of tools to support other teams within the company. Details about the tech stack, who has access and the system admins are found on the Tech Stack Applications page of the Business Operations handbook section.

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