Technical Marketing Asset to Stakeholder Matrix
This page contains a matrix of which assets might be usefull for which stakeholders.
Asset to stakeholder matrix
We create several types of technical assets which can be used by many potential stakeholders. This page contains a matrix of which assets might be usefull for which stakeholders.
| asset/stakeholder | Customers / Prospects | Field (SA/Sales) | Marketing - Digital | Marketing - Competitive Intelligence | Marketing - Field | Marketing - Corporate | Marketing - PR | Marketing - SDR | Marketing - Analysts | Marketing - Product | Partners / Channel | Product | Enablement | Learn@GitLab |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Use case overview demo - video (<=7 mins) | x | x | x | x | x | x | x | |||||||
| Use case overview demo - sim demo* | x | x | x | x | x | x | x | x | ||||||
| Market Requirements demo - video (<=3 mins) | x | x | x | x | x | x | x | x | x | |||||
| Market Requirements demo - sim demo | x | x | x | x | x | x | x | x | ||||||
| GitLab feature/how-to videos (<=3 mins) | x | x | x | x | x | x | x | x | ||||||
| GitLab How-to - written (accompanying video, eg. blog) | x | x | x | |||||||||||
| Workshop (instructions, labs) | x | x | x | x | x | x | ||||||||
| White papers | x | x | x | x | x | |||||||||
| Technical presentations | x | x | x | x | x | x | x | |||||||
| Technical blogs | x | x | x | x | ||||||||||
| Analyst demos | x |
- sim demo = click-through demos v1 and v2 styles
Last modified November 29, 2023: Fix redirects (
d14ee71a)
