Making Better Videos
Making Better Videos
This page displays information and useful links on creating great technical videos.
Equipment
Tools
Planning
Before starting to record a video, a few things must be planned out:
- a storyboard should be used to get early feedback on the planned demo. This storyboard template should be used to facilitate this.
- Think of how a developer would typically perform the task
- Commandline vs. GUI
- Think of what is necessary for the video
- a demo environment where the value of the technical compenent can be properly displayed.
Video Length
- Why Short-Form Video Needs to Be Part of Your Content Strategy
- How Many of These Video Marketing Mistakes Are You Making?
- If your video doesn’t capture audiences in 10 seconds, you’re losing engagement
- focused on explainer videos, but still generally good info such as:
In order to get the most out of your marketing video, always try to follow these guidelines:
- Include your audience’s pain points at the very beginning of your video so as to quickly grab their attention. Make it in an interesting, clear and direct way.
- Work on a custom video. This will make a huge difference in terms of engagement and memorability. If you customize the characters, landscapes, and backgrounds of your video, you will set up a strong emotional connection with your viewers (they will feel that the story was specially made for them).
- Make a high-quality video. Treat your video with dedication, focus, and detail in every single stage of the video production process.
- Give your marketing video the right length. Just for you to know, 160 scripted words in English represents around one minute of video. You will then need 240 words for a 90- second video.
- How Long Should Videos Be? The Ultimate Guide to Video Length
Production
In order to retain the audience, there are a few things that should be done during the production stage. Audience Retention can be achieved with the following:
- Smooth Transitions
- Quality of Audio
- Pattern Interrupts
- Adding Graphics and Images
- Cropping out parts of the screen which do not show value and may distract audience
Post Production
Once the video is complete, how it is published is can affect how users react to it. Here are a few items to consider:
- Video Titles
- Video Thumbnails
- Video Tags
- Captions: While YouTube generates automated captions on GitLab videos, AI-generated captions contain errors, especially for technical terms. You should review and clean up captions on your video content.
Analytics/Growth
Last modified November 17, 2023: Move developer relations files in to place (
9ef0d84e)
