Roles Personas

Roles vs personas

Personas describe the ideal target people for GitLab. They help us define our messaging and marketing delivery. They are theoretical people to target. By defining their concerns and needs, we can best spend our marketing dollars and sales efforts by focusing on this ideal target.

Roles are distinct job titles. These are the real people you will encounter while selling. You will find a contact at an account with a specific role. Understanding the challenges faced by each role in IT, along with what they care most about, is helpful to deliver the right value proposition to the right person.

Personas

Personas are a generalized way of talking about the ideal target we are aiming to communicate with and design for. They help us not only define our messaging and marketing delivery, but also our product. Keeping personas in mind allows us to use the correct language and make the best decisions to address their specific problems and pain points. GitLab has both buyer and user persona types.

Buyer personas

We are iterating on updates to buyer personas on this Buyer Persona page.

User personas

We are iterating on updates to user personas on this User Persona page.

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