Strategy

How Enterprise AI scales across GitLab: the operating model and the principles behind it.

Enterprise AI is built on a clear operating model and a small number of durable principles. The pages below cover how the model works in practice and the reasoning behind it.


Guiding Principles
Five principles that guide every internal AI initiative at GitLab, and the North Star of what work looks like when they click.
Hub & Spoke & Hub
GitLab's operating model for scaling AI across every function: one platform Hub, one ATO spoke per function, one Champion community per function.
Prompts are Process
Why every AI agent is a process, and every process needs an owner.