Brand Creative Handbook
GitLab Brand Creative Handbook:
Brand Experience
GitLab Brand Experience Handbook
Welcome to the GitLab Brand Experience Handbook
The GitLab Brand Experience team is made up of two teams that partner closely to bring our brand to life: the Brand Strategy team and the Brand Creative team. The Brand Strategy team is a group of brand strategists and marketers responsible for creating awareness, trust, and affinity for the GitLab brand. The Brand Creative team includes art directors, designers, illustrators, and video producers responsible for delivering creative designs and experiences that elevate our brand and fuel demand.
Learn more about each part of the team in our handbook pages below.
Brand team handbook pages
Contact us
Have questions after browsing our handbook pages? You can find us in the #brand channel on Slack.
Brand Video
GitLab Brand Creative - Brand Video Handbook
GitLab swag program
Welcome to the swag handbook This page outlines everything you need to know about the swag program …
The GitLab Brand Strategy team
The Brand Strategy team is responsible for accelerating GitLab’s path to market by creating …
The GitLab Content Style Guide
The GitLab content style guide is for everyone who creates content on behalf of GitLab. It governs …
The naming process at GitLab
Overview Welcome to the GitLab naming handbook. This page covers everything you need to know about …
Trademark Guidelines
Date of last revision: 2024/07/03
To protect our intellectual property rights and our reputation, we …
Last modified August 27, 2026: Marketing restructure, codeowners/redirects cleanup part 2 (
4469685d)
