Developer Relations workflow: Team Budgets
Team Budgets We use Allocadia to manage team budgets. Due to a limited number of seats being …
Developer Relations Workflows and Tools
Tools and platforms owned by Developer Advocacy have moved to the Developer Advocacy Tools and Platforms handbook. Team budgets, email, and swag workflows remain in this section for Co-Create & Community Engineering to review and migrate.
Workflows
Team objectives
For more information on how objectives are set and managed in GitLab today please review the internal only GitLab Operating Model Handbook page. Developer Relations objectives are labeled with the Owner::DevRel-Strategy label in an internal only group.
Team workflows
Tools pending addition to tech stack
The Developer Relations team is also the DRI for these tools, which are pending addition to the Tech Stack through the Compass Tech Stack Update process:
| Tool | Description | How we use it |
|---|---|---|
| Proxi.id | Proxi.id is the platform we use to automatically qualify applications for our community programs |
Other tools we rely on
These are the tools that are essential to some Community programs, but the Developer Relations team are not the DRI for:
| Tool Name | Description | How We Use |
|---|---|---|
| Customer Portal | CustomersDot - Web portal where customers can manage their subscriptions and account information, generate and manage GitLab licenses. | To help troubleshoot issues with community program applications. To create and manage licenses for community program applications and for GitLab EE contributors |
| Marketo | Marketo | Powers each intake form for our (Education, Open Source, and Startups) programs. It is an integration which inserts the application record into Salesforce. |
| Printfection | Printfection is our swag management platform | How we use Printfection |
| Salesforce | Salesforce is our CRM | We use Salesforce (SFDC) to support the Education and Open Source Programs |
| Canva | Canva is the tool we use to create a lot of our GitLab-branded materials. | Community team members should creat an account using their @gitlab.com email and request access to Canva Enterprise from the Design team. |
Adding a new tool to the Developer Relations tool stack
- Please follow the procurement process as you would when adding any new tool through the Compass Tech Stack Update process.
E-mail response workflow
Overview Workflow Respond to e-mails sent to our community@, education@, merch@, opensource@, …
Swag: Process & FAQ
Contributor Success team members can award Reward Store credits via the Contributor Platform. …
Last modified September 18, 2026: Move Developer Advocacy handbook to Product and Technical Marketing (
95a4c67e)
