Roles Personas

Buyer personas Buyer personas represent the people who serve as the main buyers in an organization or the champions within an enterprise that drive the buying conversation and coordinate various teams to make a purchase. We’ve updated our approach to include persona groups, in addition to specific roles or titles within a group, based on the Jobs To Be Done (JTBD) framework. CIO App Dev Security Platform Compliance Release PMO Back Office Also see the three tiers on our pricing page.

Security Operations Engineer - Day in the Life Today is a Monday. It’s the first day following a busy on-call week for Alex, having been on call the prior Monday to Friday. Having already handed off the on-call duties to a colleague who did the weekend shift, Alex plans on spending significant time today closing things off, as well as getting up to speed on work done by others. Morning: plugging-in Opening the laptop, Alex’s first objective is getting up to speed.