Digital SMB + SA Working Group

Attributes

Property	Value
Date Created	March 19 2024
End Date	June 11, 2024
Slack	#wg_digital-smb-sa (only accessible from within the company)
Epic	Digital SMB + SA Working Group (only accessible from within the company)
Google Doc	Digital SMB + SA WG Agenda (only accessible from within the company)

Business Goal

Define the most effective way to deliver on customer/product technical fit in a “scale way”, and bridge the gap between where we are today and our long-term vision and objectives.

Exit Criteria

1. Document the current state of SA engagement and core use-cases where SAs are needed in the SMB space, along with the gaps that necessitate that engagement (across technical discovery, demo, technical evaluation). Additionally, document which areas will not be supported by SAs.
2. Identify the ideal way to address the gaps “in scale” by medium and functional area (e.g. pre-trial evaluation assets, in-product trial set-up guide / self-guided tutorial, community)
3. Size what resourcing, roadmap, and against what timelines would be required to achieve goal
4. Deliver recommendation on how to deliver a digital-first customer/product technical fit, along with defined DRI ownership, funding requirements and timelines

Roles and Responsibilities

Working Group Role	Person	Title
Executive Stakeholder	Jonathan Fullam	VP, Global Solutions Architects
Facilitator	Mitchell Hanks	Manager, Global Digital SMB Growth
Functional Lead	Tim Poffenbarger	Director, Solutions Architects
Member	Sophia Manicor	Solutions Architect
Member	Noah Ing	Senior Solutions Architect
Member	Jan Kunzmann	Senior Solutions Architect
Member	Chloe Cartron	Solutions Architect
Member	Cailey Pawlowski	Solutions Architect
Member	Christian Nnachi	Solutions Architect
Functional Lead	Kazem Kutob	Director, Online Sales & Self Service Growth
Member	Tom Elliott	SMB Advocate
Member	Emma Szasz	SMB Advocate
Member	Lauren Kaible	SMB Advocate
Member	Rasheed Power	SMB Advocate
Functional Lead	Sam Awezec	Director, Product Management, Growth
Functional Lead	Gayle Doud	Principal Product Manager, Growth
Functional Lead	Carrie Maynard	VP of Integrated Marketing
Functional Lead	John Coghlan	Director, Developer Relations
Functional Lead	Kelley Shirazi	Director, Field Enablement
Member	Misty Martin-Zimmerman	Senior Program Manager, Field Enablement
Member	Christian Enache	Senior Program Manager, Field Enablement
Functional Lead	Keven Hughes	Senior Support Engineer