Crash Course for Product Stage Resources
Objectives for this page
This page is intended to provide a crash course style overview of the most important Product Analytics related resources for each product Stage. As a Product Analyst or other curious GitLab team member, it can be helpful to have a quick and easy reference for each product Stage to quickly understand high-level functionality, key objectives or a distilled product roadmap, and key data resources currently used under a specific Stage or Group within GitLab before jumping in to an analysis.
If this page serves it’s purpose, Product Analysts should be able to visit this handbook page before working with a Stage or Group to obtain helpful contextual information without needing to do a scavenger hunt search across dozens of handbook pages to find relevant information.
Helpful places to start
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Internal handbook performance indicators (PIs) - This internal handbook page is a great place to understand the PIs for each Stage / Group to understand what results each team is trying to acheive.
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Product categories handbook page contains a huge amount of helpful information and defines sections, stages, groups, and categories.
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Need to quickly learn how a certain Stage/Group feature works? GitLab Docs
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Metrics dictionary contains metrics and events collected in Service Ping and Snowplow. For more information visit the dedicated Analytics Instrumentation Guide.
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Features by Group handbook page contains a tabular breakdown of features included in each Stage Group by Core, Premium or Ultimate categories.
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Definitive guides to data subject areas managed by the Data team.
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Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
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The Technical Marketing handbook page contains links to product demos, webinars and release videos.
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GitLab’s Fiscal Year runs from February 1 to January 31. Here is a link to GitLab’s Fiscal Quarter to Month map.
Learn about analytics relevant product stage topics grouped by Section
Why are these groupings called ‘Stages’? At GitLab, we build a product that supports every stage of the DevOps Lifecycle.
Dev Section
Manage Stage
This Stage helps teams manage their software delivery lifecycle with metrics and value stream insight in order to streamline and increase their delivery velocity. Insights, authentication, audits, compliance, user management, group & sub-group management, and project management.
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Top dashboards referenced by this team
- Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
Helpful video resources
Team meetings, AMAs, etc. for the Plan:Optimize Group
Team meetings, AMAs, etc. for the Manage:Access Group
Manage:Organization YouTube Channel
Team meetings, AMAs, etc. for the Manage:Organization Group
Product direction
Problems to Solve from Product Direction Page
The Problems to Solve section of Manage’s Product Direction Page is the most condensed documentation to understand Manage’s big picture focus quickly.
Performance indicators
Metrics from Product Direction Page
This link breaks down the performance indicators for each Manage Group clearly and links out to the Internal Handbook PI page.
Key handbook pages
Slack channels
#s_manage
Team members
Handbook page to find Manage team members to collaborate with
Plan Stage
Enable teams to effectively plan and execute work in a single application. This stage enables portfolio planning and management through epics, groups (programs), milestones, etc. to organize and track progress
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Top dashboards referenced by this team
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Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
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Plan stage .com events Analyses dealing with Snowplow events tables
Helpful video resources
What the Plan Stage team is working on
A great handbook page to skim to understand the roadmap and focus for Plan
Performance indicators
Link to performance indicators
Resource to understand the Performance Indicators for the Dev Section - Page can be searched by Stage and Group
Key handbook pages
Slack channels
#s_plan
Team members
Create Stage
Create provides tools that support the beginning of the DevOps Life Cycle. Source Code management, Code Review, Wiki, Web IDE, etc.
Start on the GitLab website page dedicated to Create to get an understanding of features included in this Stage.
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Top dashboards referenced by this team
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Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
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Performance indicators internal handbook page The Create : Gitaly Group primarily uses the Performance Indicators Internal Handbook Page to guide decisions
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Handbook page containing engineering analytics dashboards Used by Create Stage Engineering Managers
Helpful video resources
Must be logged into GitLab Unfiltered account
Create Stage UX YouTube playlist
Product roadmap link
Link to product direction / vision
Resource to understand the goals for this team
Performance indicators
Link to performance indicators
Resource to understand the Performance Indicators for the Dev Section - Page can be searched by Stage and Group
Key handbook pages
Primary Create Stage handbook page
Contains helpful information about how Create operates and current team members
Slack channels
#s_create
#s_create_pm
Team members
Handbook page to find Create team members to collaborate with
CI Section
Verify Stage
Verify provides teams with tools that help facilitate continuous integration. This includes but is not limited to pipelines and runners.
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Top dashboards referenced by this team
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Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
Important data documentation
There are a few models that are exclusive to the Verify stage that you can reference as a SSOT:
wk_gitlab_dotcom_monthly_ci_compute_minutesis a model you can use to identify the number of runners, pipelines, and CI Build Minutes used on a per project, per namespace level. Helpful video resources
Tanuki Tech: Verify and Secure
This video showcases the product functionality of Verify and Secure and how to talk about those functionalities from a sales perspective.
Product roadmap link
Section Direction: Verify Stage Resource to understand the long-term goals for the Verify team
Performance indicators
Ops Section PI An internal handbook page that lists all performance indicators under the Operations section
Key handbook pages
A central hub for all pages related to the Verify stage
Slack channels
#s_verify Overall channel for Verify
#g_pipeline-execution Slack channel for the Verify:Pipeline Execution product category.
#g_pipeline-authoring Slack channel for the Verify:Pipeline Authoring product category.
#g_runner Slack channel for the Verify:Runner product category.
#g_pipeline-security Slack channel for the Verify:Pipeline Security product category.
Team members
Handbook page to find Verify team members to collaborate with
Package Stage
The Package team works on the package and container registries, as well as the Dependency Proxy.
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Top dashboards referenced by this team
Primarily time series analyses for Package features on GitLab.com
- Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
Important data documentation
wk_gitlab_dotcom_package_eventsis a model you can use for all Snowplow events related to Package. This includes but is not limited to, package actions for all available Package types on GitLab.com
Helpful video resources
User Interviews YouTube Channel
General and feature specific user interviews for the Package team
Package Handbook section with feature and roadmap demos
Product roadmap link
Resource to understand the long-term goals for this team
OKRs
Resource to understand the current OKRs for this team
Key documentation
Main Package Team Handbook Page
It can be helpful to search for specific topics on the Package team’s main page
GitLab Docs are awesome!
Slack channels
#s_package
Team members
Handbook page to find Package team members to collaborate with
List of Package team members and their stable counterparts to contact if needed
CD Section
Deploy Stage
The Deploy team covers the deployment and release functionality of GitLab
Click to expand
Top dashboards referenced by this team
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Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
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Deploy Performance Indicator Dashboard: Primarily time series analyses for Deploy features on GitLab.com
Product roadmap link
Product Direction - Delivery Resource to understand the long-term goals for this team
Performance indicators
Link to performance indicators
Resource to understand the Performance Indicators for the Ops Section - Page can be searched by Stage and Group
Key handbook pages
Slack channels
#cd-section
#g_environments
#s_deploy
Team members
Handbook page to find Create team members to collaborate with
Sec Section
Secure Stage
Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), Container Scanning, and Dependency Scanning
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Top dashboards referenced by this team
- Dynamic Analysis Metrics Secure:Dynamic Analysis Group
Some seemingly duplicate charts in Dynamic Analysis Metrics are used by the team to compare totals from different data sets.
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Threat Management Metrics Govern:Threat Insights Group
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Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
Helpful video resources
DevSecOps Overview A great place to start for a high-level overview relating to Secure functionality.
Product direction link
Secure product direction page - 1 year plan
Performance indicators
Performance indicators linked in Secure handbook page
Key handbook pages
Secure stage primary handbook page
Slack channels
#s_secure
Team members
Product categories page section to find Secure team members to collaborate with
Secure Handbook page section to find Secure engineering team members to collaborate with
Govern Stage
Manage security vulnerabilities, policies, and compliance across your organization.
Click to expand
Top dashboards referenced by this team
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Centralized Metrics: Key reporting dashboard for GitLab product usage metrics.
Helpful video resources
Product direction link
Govern product direction page - 1 Year Plan
Performance indicators
Internal handbook performance indicators for the Secure section
Key handbook pages
Govern stage primary handbook page
Slack channels
#s_govern
Team members
Handbook page to find Govern team members to collaborate with
Govern Handbook page section to find Govern engineering team members to collaborate with
Core Platforms Section
Systems Stage (Distribution, Gitaly, Geo Groups)
Supports enterprise-grade operational experience of GitLab products from streamlined deployment and maintenance, disaster recovery, secure search and discoverability, to high availability, scalability, and performance. The Systems Stage includes Distribution, Gitaly and Geo Groups.
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Top dashboards referenced by this team
- All Tableau Dashboards are organized in Collections, specifically Core & SaaS Platforms General Collection and Core & SaaS Platforms SAFE Collection
Important data documentation
There are no Enablement metrics currently collected in our Postgres Replica data for GitLab.com
The following tables can be used for Service Ping metric reporting.
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common_mart.mart_ping_instance_metric_all_time - Use for all time timeframe metrics
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common_mart.mart_ping_instance_metric_7_day - Use for 7 day timeframe metrics
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common_mart.mart_ping_instance_metric_28_day - Use for 28 day timeframe metrics
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common_mart.mart_ping_instance_metric_monthly - Use for all, 7, 28 timeframe metrics pre filtered to the last ping of the month (does not include none or null timeframe metrics)
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workpace_product.wk_fct_ping_instance_metric_none - Use for metrics with a none timeframe
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workpace_product.wk_fct_ping_instance_metric_null - Use for metrics with a null timeframe
Use the metrics dictionary to determine the timeframe value for any service ping metric.
Helpful video resources
Enablement::Systems is a relatively new Stage. PDI will add helpful video overviews as they become available.
Product roadmap link
Enablement Product Direction Includes Stage and Group level details
Performance indicators
Enablement Section PI handbook page
Key handbook pages
Overall Enablement Section Handbook page for Engineering
Slack channels
#s_enablement
#g_distribution
#g_geo
Team members
Handbook page to find Systems team members to collaborate with
OR
Data Stores Stage (Memory, Global Search, Database, Pods Groups)
Supports enterprise-grade operational experience of GitLab products from streamlined deployment and maintenance, disaster recovery, secure search and discoverability, to high availability, scalability, and performance. The Data Stores Stage includes Memory, Global Search, Database and Pods Groups.
Click to expand
Top dashboards referenced by this team
- All Tableau Dashboards are organized in Collections, specifically Core & SaaS Platforms General Collection and Core & SaaS Platforms SAFE Collection
Important data documentation
There are no Enablement metrics currently collected in our Postgres Replica data for GitLab.com
The following tables can be used for Service Ping metric reporting.
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common_mart.mart_ping_instance_metric_all_time - Use for all time timeframe metrics
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common_mart.mart_ping_instance_metric_7_day - Use for 7 day timeframe metrics
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common_mart.mart_ping_instance_metric_28_day - Use for 28 day timeframe metrics
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common_mart.mart_ping_instance_metric_monthly - Use for all time and 28 day timeframe metrics, pre filtered to the last ping of the month (does not include 7 day, none, or null timeframe metrics)
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workpace_product.wk_fct_ping_instance_metric_none - Use for metrics with a none timeframe
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workpace_product.wk_fct_ping_instance_metric_null - Use for metrics with a null timeframe
Use the metrics dictionary to determine the timeframe value for any service ping metric.
Helpful video resources
Enablement::Data Stores is a relatively new Stage. PDI will add helpful video overviews as they become available.
Product roadmap link
Enablement Product Direction Includes Stage and Group level details
Performance indicators
Enablement Section PI handbook page
Key handbook pages
Overall Enablement Section Handbook page for Engineering
Slack channels
#s_enablement
#g_memory
#g_global_search
#g_database
Team members
Handbook page to find Data Stores team members to collaborate with
OR
Growth Section
Although the Growth Section falls within the Maketing & Strategy division, the Growth Section has dedicated support from Product Data Insights on topics within our ownership areas.
Growth Stage (Acquisition, Activation Groups)
Growth owns the free and trial registration and new user onboarding experiences.
Click to expand
Top dashboards referenced by this team
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- All Tableau Dashboards are organized in Collections, specifically Growth General Collection and Growth SAFE Collection
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Snowplow Event Exploration L30D - commonly sent to engineers for event validation.
Important data documentation
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workspace_product.wk_rpt_namespace_onboarding This model contains all of the most commonly analyzed Growth use cases including namespace and namespace creator attributes and SaaS product behavior. This model can be contributed to by PDI, DEX and Marketing Analytics teams.
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Because Growth topics are broad and cross-functional, there are many data models that are commonly used to answer Growth product analytics questions. More comprehensive documentation can be found in Product Data Insights Data Models Cheat Sheet.
Helpful video resources
Product roadmap link
Growth Direction handbook page
Performance indicators
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Both of the above metrics are monitored in Growth Section Product Data Insights Hub in Tableau
Key handbook pages
Overall Growth Section Handbook page for Engineering
Slack channels
#s_growth
Team members
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