[NAME] Campaign

Everything you need to know about the [NAME] campaign.

Campaign Overview

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Business Objectives

{: #business-objectives}

Campaign Visual

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MURAL goes here

Campaign Pages & Activities

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See the FY22 Marketing Calendar for upcoming virtual events »

Always On Lead Generation:

  • 📚 Content |
  • 📹 On-Demand Webinar |

Research & Prep

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Persona & Positioning

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  • Level:
  • Function:

Keyword Research

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Polished Messaging

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Buyer Journeys, Content & Emails

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Prescriptive Buyer Journeys

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Individual Contributor

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  1. Awareness Content:
  2. Consideration Content:
  3. Decision/Purchase Content:

Manager

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  1. Awareness Content:
  2. Consideration Content:
  3. Decision/Purchase Content:

Marketo Nurture Emails

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Outreach Emails

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Behind the Scenes

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Campaign Execution Documentation & Resources

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Last modified November 16, 2023: Move marketing campaign files into place (d9fba54f)