Technical Marketing BOM Elements

What’s on this page?

This page lists the details of the Technical Marketing Bill of Material deliverables

Use case demo video

Description: Problem to solve and how we solve it) (<=10 mins) Quantity: 1 Buyer’s Journey: Awareness Priority: 1

Use case demo click-through/sim demo

Description: Interactive version of demo video Quantity: 1 Buyer’s Journey: Awareness Priority: 1

How to get started videos

Description: For GitLab Learn. (<= 5 mins each) Quantity: 3 Buyer’s Journey: Awareness Priority: 1

Technical Blog plan

Description: 12 month plan - 2/quarter - identify subjects Quantity: 1 Buyer’s Journey: Awareness Priority: 1

Technical White paper

Description: How to do xyz use case Quantity: 1 Buyer’s Journey: Consideration Priority: 2

Technical Deck

Description: For webinars/conferences Quantity: 1 Buyer’s Journey: Consideration Priority: 2

Differentiator demos

Description: For competitive page Quantity: 2-3 Buyer’s Journey: Decision Priority: 2

POV Template tasks

Description: Partner with SA team to create key tasks/deliverables for a Proof of Value (see POV example: https://docs.google.com/document/d/1ZJ4Yt0-ja-LH0DZLln1tbWIKcSaf_gN4UQJ4Z1CtPuo/edit#heading=h.rei57tajtrnc Quantity: 1 Buyer’s Journey: Decision Priority: 3

Technology partner demo

Description: Show how GitLab and partner technology work together (where appropriate) Quantity: 1 Buyer’s Journey: Consideration Priority: 3

Trial quick start guide

Description: Expand initial 3 getting started videos into a full blown trial quick start guide Quantity: 1 Buyer’s Journey: Consideration Priority: 3