Goldcast

Goldcast is a digital events platform that helps B2B marketers create and host events, webinars, and video campaigns. It uses AI to help users create engaging content and repurpose videos into multiple formats.

About Goldcast

Goldcast is one of the official hosts of GitLab’s ongoing webcast series. See upcoming and on-demand webcasts here.

For questions about Goldcast, reach out to mktgops via our Slack channel

All GitLab team members can find all 4 implementation training videos performed by Goldcast staff in this folder

Goldcast Video Tutorials

Please consider the lessons below as additional resources. As a starting point, please refer to the implementation training videos performed by Goldcast staff for the GitLab team.

Official Goldcast Resources

  • The Goldcast Knowledge Base houses a plethora of step-by-step guides that walk through all aspects of the platform
  • The Goldcast Hall-of-Fame shares multiple customer stories and their use cases of the Goldcast platform
  • The Goldcast Blog shares additional ways to leverage the platform and other relevant updates from Goldcast

Important Notes

Registration Requirements

Registration Policy

  • Registrations must ONLY occur via Marketo forms/landing pages
  • Do NOT use Goldcast landing pages/forms for registration
  • This restriction is in effect until further notice

Technical Access Requirements

  • Users must grant microphone and camera permissions to browser/Goldcast
  • Failure to grant permissions may prevent event access

Goldcast Permissions

Event Type Selection Guide

Live vs Pre-recorded

  • Live: Required when speakers appear live on camera
  • Pre-recorded: Suitable when no live speakers on camera (Staff can only interact via text with audience)

New Event vs New Webinar for Mixed Content

New Event (Recommended for Mixed Content)

  • New Event will give more flexibility for presenters due to the multi-session functionality, which allows for a pre-recorded session and then a live session - but relies on the Session Redirection Strategy setting to determine how to change the sessions over.

New Webinar (Simpler Setup)

  • New Webinar offers a simpler setup, less flexibility and automotive content creation via Content Lab - but will require Backstage or Speakers to manually control video and other displayed content during live presentations.

Reference: To learn more, please read the Goldcast documentation on which event type to use and webinars vs events.

Session Management & Timing

Session Redirection Strategy

  • Automatic: Allows registrants in at event start, but doesn’t force presenters on-stage immediately
  • Manual: Requires staff input to move attendees between sessions

More about Session Redirection Strategy here.

The GitLab team has found the Automatic session redirection feature on multi-session Events can be slow, so it is best to familiarize how the feature works and if it would be better to use the manual setting at least an hour before the event starts (when this setting becomes locked).

Timing Information

  • Settings Lock: Run on the assumption that settings cannot be changed within an hour of your event start time
  • On-Demand Conversion: Occurs ~35 minutes after event ends
  • Pre-recorded Events: Should be 2+ minutes longer than video asset length

Content & Media Guidelines

Video Specifications & Upload

  • File Size Limit: 5GB for standard events (tag Marketing Ops team if the size is larger)
  • Processing Time: Up to 4x the video length
  • 4K Broadcasts: Any 4K broadcasts require the GitLab team contact Goldcast support as these are deemed “special” events
  • Creative Asset Specs

Captions & Language Settings

  • Default Language: English (unless template specifies otherwise)
  • Default Settings: Captions and subtitles enabled by default (only works correctly if presenters speak in set primary language)
  • Custom Subtitles

Uploading our own subtitle/caption files requires reaching out to Support with the event name/ID and pre-recorded session name. Pre-loaded subtitles are only available for pre-recorded events. The file emailed to Support must be in VTT format and the Support team requests up to 48 hours to implement. Within any event using customized VTT files, only languages included within the submitted files will be supported and live captions will be disabled. e.g., if a VTT file includes English, Korean and German, those will be the only available subtitles/captions and Japanese will not be selectable.

Data & Integration Management

  • Field Creation: Custom fields allowed in Goldcast, but Marketo sync controlled by Marketing Ops. Do not add any fields into the Goldcast -> Marketo sync without consulting Marketing Ops.

Form Management for On-Demand

  • To cut down on complexity and strain on Marketo, the Attended On Demand Marketo program flows for Goldcast, On-demand form fills and for Pathfactory are shared. Have Pathfactory keywords in mind or reserved before the webcast air date so this flow can be turned on quickly after the event ends. Once the event is over, either take down the landing page or replace the FORM 1592: Webcast form for the FORM 2076: On-demand Webcast form if the intention is to leave the landing page up for on-demand.

Event Features & Limitations

Test Event Constraints

  • Test event becomes non-test event at 10 registrants. More info.

Landing Page Management

  • Enter Event Button: the Enter Event button on the registration landing page is recommended to be disabled, if it is not already. If enabled, registrants can enter the event earlier than 1 hour prior to event start. Instructions on disabling the button here.
  • Goldcast LPs: Activated by default, cannot be deactivated. We continue using Marketo form and landing pages until further notice.
  • Auto-deactivation: Goldcast LPs deactivate shortly after event ends.

Platform Limitations

  • Event Deactivation: No full deactivation feature available (as of April 2025)
  • The removal of Goldcast branding, such as surveys and rate us button, are part of the white listing feature and behind a paywall.

Support & Performance

Performance Optimization

  • Connection Testing: Guests prompted for connection test before joining (default)
  • Lite Mode: May improve performance for users with video/audio issues (see Q4 FAQ for Lite Mode details)

Live Support Access

  • To request text-based Live Chat Support during an event and from the Studio dashboard, click the “?” icon in the top right corner. Support can share an event checkup to 48 hours prior to the event, if requested, which includes a review of settings.

Goldcast Live Chat

Fields syncing between Marketo and Goldcast

List of sync fields in draft currently. Let MOps know of any more fields to consider.

Goldcast Field Name Marketo Field Name Update Cadence
First Name First Name Don’t update if source is empty
Last Name Last Name Don’t update if source is empty
Email email Lookup Field
Job Title Job Title Don’t update if source is empty
Company Company Name Don’t update if source is empty
City City Don’t update if source is empty
Country Country Don’t update if source is empty

Event Tags

Tags can be used to quickly filter webcasts and events by the tagged topic. If you add more tags in the Goldcast platform, please be sure to update this handbook list.

Key Technical Details

  1. You can add as many event tags as you want but should be mindful about not duplicating or creating overly granular tags for events.
  2. You can add event tags while creating your event in Goldcast, or after creating the event in Goldcast.
  3. Goldcast event tags are NOT synced to CRMs/MAPs.
  4. The event tags library is visible to all users within the GitLab Inc team in Goldcast.

GitLab Event Tag Library

Content and Product Tags

  • DevOps Platform
  • DevSecOps
  • Security and Compliance
  • Automated Software Delivery
  • CI
  • CD
  • Duo

Language Tags

  • Language: Japanese
  • Language: Korean
  • Language: French
  • Language: German
  • Language: Italian
  • Language: Spanish
  • Language: English w/ interpreter

Event Type Tags

  • Type: Workshop (Used for Field Marketing Hands-on workshops)
  • Type: Webcast (only used when another type is not used)
  • Type: ABM Webcast (Used for events designed for a single or small subset of specific accounts)
  • Type: GTM Webcast (A webcast aligned with a GTM, produced by the GTM team)
  • Type: Technical Demo Series (Used for the weekly Technical Demo Series)

Audience Tags

  • Audience: Partners
  • Audience: Customers - Practitioners
  • Audience: Customers - Managers
  • Audience: Customers - Execs
  • Audience: Prospects - Practitioners
  • Audience: Prospects - Managers
  • Audience: Prospects - Execs
  • Audience: Channel (Directly targeting the channel partner, any member of the partner organization)
  • Audience: Channel Marketing (Any activity directly targeting the marketing people within the channel/partner organization)

Geographic Tags

  • Global
  • APAC
  • AMER
  • EMEA

Segment Tags

  • US Public Sector
  • All Segments
  • SMB
  • MM
  • ENT

Content Format Tags

  • Case Study (Used on any webcast that presents a customer story)
  • Partner Involved (Used on any webcast that is co-branded or has a partner speaking on the webcast)

Marketo Program Cloning and Tokens

The primary Marketo program template to use is named YYYYMMDD_EventName_Webcast_Goldcast_template and is found in the Templates - Goldcast Webcasts folder. Goldcast can auto-clone Marketo programs based on a template, as long as the Goldcast template is synced to a Marketo program. The Marketo program created will have the same name as the Goldcast event, ending with a time stamp. The new program will appear in the same folder as the original Marketo program.

When working correctly, the Marketo program’s tokens will auto-populate - either on program creation (via Goldcast’s program cloning feature) or when manually connected to a Goldcast event. The relevant tokens for this process are:

  • {{my.goldcast_eventEndDate}}
  • {{my.goldcast_eventEndTime}}
  • {{my.goldcast_eventId}}
  • {{my.goldcast_eventSeriesID}}
  • {{my.goldcast_eventSeriesName}}
  • {{my.goldcast_eventStartDate}}
  • {{my.goldcast_eventStartTime}}
  • {{my.goldcast_eventTimezone}}
  • {{my.goldcast_eventTitle}}
  • {{my.goldcast_formId}}

Additionally, there are tokens within the program that are not updated by Goldcast but are still relevant for various aspects of the program, like the Marketo landing page or Marketo-sent follow up emails. These tokens but are not limited to:

Marketo email tokens

  • {{my.utm}}
  • {{my.ondemandUrl}}
  • {{my.epic link}}
  • {{my.landingPageURL}}
  • {{my.pfslidelink}}
  • {{my.event owner}}

Follow up Emails

  • {{my.zzfollow up slides or recording link}}
  • {{my.zzFollow up CTA link}}
  • {{my.zzFollow up event or asset description}}
  • {{my.zzFollow-up short event description}}
  • {{my.zzFollow up Event or Asset name}}
  • {{my.zzfollow up slides or recording link}}
  • {{my.zzFollowup - trial bullets}}

Marketo landing page tokens

  • {{my.webcastSubtitle}}
  • {{my.introParagraph}}
  • {{my.bullet1}}
  • {{my.bullet2}}
  • {{my.bullet3}}
  • {{my.bullet4}}
  • {{my.speaker1Name}}
  • {{my.speaker1JobTitle}}
  • {{my.speaker1Company}}
  • {{my.speaker2Name}}
  • {{my.speaker2JobTitle}}
  • {{my.speaker2Company}}

Event Types

When creating a new event, you have 3 different choices: New Webinar, New Event and New Series. Each of these offers slight variation on event attributes and features, with Webinar and Event seeing the most important differences.

New Webinar

Best For: Simple, single-format events

  • Available broadcast types: Pre-recorded or Live
  • Pre-recorded: Staff can only interact via text-based interface with attendees
  • Live: Staff/speakers must manually manage all video on stage

New Event

Best For: Complex, multi-format events

  • Supports multi-session events across multiple rooms, times, and days
  • Allows mixing of pre-recorded video with live speakers
  • Good option for events with live Q&A following pre-recorded content

New Series

  • Functions like a folder to group multiple events/webinars under one label
  • See “Working with a Series” section for more details

Event Creation Options

Users can start event creation in either Goldcast or Marketo. Choose based on your workflow preference and setup requirements.

Event Creation in Goldcast (Preferred method)

Step 1: Initial Setup

  1. Click the + icon in the top right of Goldcast
  2. Select your event type from primary options (all options are available here > lined to the second above)
  3. For Auto-Marketo Program Creation: Choose Gitlab Primary Template (auto-Marketo program creation)

Note: All localized templates automatically create Marketo programs

Step 2: Basic Information

Fill in the following fields (most auto-populate into Marketo program tokens):

  • Title
  • Date
  • Start Time
  • End Time
  • Timezone
  • Type: Live or Pre-recorded

Step 3: Template and Configuration

  1. Select Template: Covers registration page, emails, stage design, and form format
  2. Add Tags: Region, topic, team, etc. for better reporting
  3. Workspace: Use GitLab Inc Team Workspace for standard events
  4. Repeating Events: Available but not fully tested with Marketo integration

Step 4: Event-Specific Options (New Event Only)

Access additional customization in the Program menu:

  • Agenda: Customize sessions for multi-session events + where you add your events assets (polls, surveys, docs, video, slides etc.)
  • Rooms: Rooms are spaces attendees can have smaller group conversations and networking opportunities
  • Booths: Booths are an opportunity for your attendees to directly engage with event sponsors, or consume content about your company, products, and more. Your event may include a maximum of two Booth tabs.

Note: Session names and times appear on external landing pages unless disabled.

Step 5: Test Event Toggle

  • Toggle “Test event” should be ON if you have a test event, if it’s a live event, please ensure the toggle is OFF.
  • Test Event Limitations:
    • Maximum 10 registrants
    • No recording capability
    • Cannot convert to on-demand viewing

More about it here.

Step 6: Marketo Program Management

If the Marketo program cloning feature worked correctly, Goldcast will have created a new Marketo program based on your Goldcast event within the Templates - Goldcast Webcasts folder or within whichever folder the program template lives in Marketo.

The name given to the new Marketo program will match the Goldcast event, plus a timestamp.

Rename the Marketo program to fit the regular naming convention (YYYYMMDD_EventName_Webcast_Goldcast_template) and move the program to the appropriate folder for the FY/quarter within Marketo.

Note: Renaming doesn’t affect sync or Goldcast event

Event Creation in Marketo

Step 1: Program Setup

  1. Duplicate the template: YYYYMMDD_EventName_Webcast_Goldcast_template
  2. Move to appropriate quarter folder
  3. Follow standard naming convention

Step 2: Get Program ID

  1. Navigate to your program in Marketo
  2. Find Program ID in URL: classic/ME00000A1
  3. Copy the number between the letters (e.g., 24014)

Step 3: Goldcast Event Creation

  1. Create event in Goldcast
  2. Template Selection: Choose Gitlab Primary Template (w/o Marketo program creation)

Note: This option not available for localized templates With a Marketo program created before the Goldcast event, there is no need to have Goldcast create a new Marketo program.

Step 4: Connect Programs

  1. In Goldcast, navigate to your event
  2. Go to: Integrations → Marketo → Settings
  3. Enter Program ID in Connected Program ID field
  4. Click Connect

Step 5: Confirmation

Once connected, Marketo program tokens will automatically populate, confirming successful integration.

Different scenarios

Scenario Recommended Method Template Choice
Simple workflow, want auto-creation Goldcast First GitLab Primary Template (auto-Marketo)
Need custom Marketo setup first Marketo First GitLab Primary Template (w/o Marketo)
Localized event Goldcast First Localized Template
Dry runs/Testing Goldcast First GitLab Primary Template (auto-Marketo)

Important Notes

Program Member Status Processing

When the Goldcast event and Marketo program are connected, Goldcast will automatically change the program status for all members without the need for a smart campaign. However, processing smart campaigns are still needed for other data appending requirements:

Smart campaigns for Marketo landing page based registration

  • 01a Marketo Form Registration: This smart campaign must be active for Marketo LP registrations. Without this smart campaign, registrants will not be added to the Goldcast event and will not receive a registration confirmation email. Once the event is over, turn this smart campaign off
  • 01c Marketo Form Fill Waitlist: If registration has maxed out for the event, deactivate the Registration smart campaign and turn this one on to add regsitrants to the waitlist
  • 01e Waitlist to Registered: If you plan to change registrants who are currently listed as Waitlisted to Registered, turn this smart campaign on first. It refreshes the Interesting Moment and calls the Goldcast webhook

Additional smart campaigns

  • 02 Goldcast Form Registration and Live: Goldcast automatically changes program statuses when events and Marketo programs are connected. This smart campaign watches for program status changes for Attended, No Show, Canceled, Rejected, Waitlisted and Registered. If the event’s registration is started on a Goldcast landing page, this smart campaign needs to be turned on immediately and before invite emails are sent out to invitees. This smart campaign needs to be active before the event, regardless of registration landing page location. The flow can safely be set to automatically expire 24 hours after the event ends
  • 03 Goldcast Processing - On Demand - Goldcast/Pathfactory: This smart campaign is designed to process on-demand attendees based on either Goldcast post-event viewing, On-demand form fills or Pathfactory viewing. The flow needs to be turned on within 30 minutes of the webcast ending to work correctly for Goldcast on-demand attendees but is not required to be on prior to the event’s end and likely should not be activated until then. Have Pathfactory keywords in-mind or ready so those filters can be added to the trigger and the flow can be activated before the 35 minute mark post-event. For the flow to work on landing pages for on-demand form fills, the Marketo landing page form needs to be switched to FORM 2076: On-demand Webcast
  • 04 Goldcast Processing - Follow Up Requested: If an attendee clicks the CTA button -which by default is labeled as Talk to an Expert- in either an Event or in a Booth, this flow marks those leads as the Follow Up Requested program status. In order for this flow to work, it must be active and needs to have the event ID place in the trigger filter. Otherwise the CTA button will not MQL the lead for follow up. CTA click numbers are also available to reference in the Goldcast event analytics dashboard. Note that the CTA button simply links to the “talk to sales” page during on demand events and on the registration landing page - and this flow does not need to be activated for on demand. It is up to the discretion of the team member to turn off this functionality within the Goldcast event by hiding all CTA buttons. The Marketo smart campaign can safely be set to automatically expire 24 hours after the event ends

Webinar

Webinar Navigation Tabs

  • Event - Core event management and settings
  • Registration - Registrant management (custom Magic links)
  • Email - Coordination of your email communications (Schedule, Templates) The Email tab will only be utilized when you need to send reschedule-related emails, as described further down this page, or cancellation emails.
  • Analytics - Data collection and performance metrics of your event (for analytics outside of your event, please use “Reports” tab on the left side)
  • Integrations - Marketo integration settings (typically pre-configured)
  • Edit Event - Event configuration and asset management (Details, Subtitles, Captions, Assets including polls, surveys, videos and slides and Settings like Q&A, Audience count, Chat settings)

Webinar Tabs

Webinar Primary Menu

Speaker and Staff Management

  • Invitations: Automatically sends invite emails when adding speakers/staff (with custom Magic links) Note: If the speaker has been added to Goldcast before, once you add an email address all other information will be autopopulated.
  • Profile Setup: Upload name, title, and photo

Goldcast speaker creation

  • Customization: Rename speakers tab and add descriptions

Design and Branding

  • Registration Page: Hover and select “Design” to customize using block system

Design Reg page

  • Event Stage: Hover and select “Design” to customize the live event interface (recommended for producers to preview)
  • Templates: Use included templates as starting points for customization Note: Speaker information automatically populates on landing pages once loaded into the event.

Call to Action (CTA)

  • By default, we have added a CTA button “Talk to an Expert” to all our templates that are synced to Marketo. The button is available on the stage. Once attendees click on the button, they will see a pop-up message confirming their click. We have a custom trigger in place to notify relevant team members about CTA button clicks. More about CTA button here.

CTA Button

Content Viewing

  • AI Content: Generated content appears after event conclusion and recording processing (Content Lab)

Event

Within a Goldcast event, the menu arrangement differs in placement but carries much of the same information and options. Key differences are placement of the menu options and access to menus for Agenda, Rooms and Booths management differ. See below for more detail

Event Navigation Tabs

  • Event Dashboard - Contains the look and feel information along with features enabled on the event, such as captions, on demand or whether the event is in test mode
  • Registration - Registrant management (custom Magic links)
  • Program - Program management (Agenda, Speakers, Staff, Rooms, Booths)
  • Look & Feel - UI of the event
  • Email - Coordination of your email communications
  • Recording - An event recording will appear in this tab after the event
  • Integrations - Marketo integration settings (typically pre-configured)
  • Analytics - Data collection and performance metrics of your event (for analytics outside of your event, please use “Reports” tab on the left side)
  • Edit Event - Event configuration

Goldcast Event Tabs

More about Goldcast Event Tabs here.

Edit Event Menu (Event Dashboard)

  • Team Workspace, Event Title, Description, Tags, Date and Time
  • Event type: Virtual (online), Field (in-person), or Hybrid (both)
  • Waitlist, registration limits, calendar invite, timezone
  • Primary language, captions, subtitles
  • Test event and on-demand conversion toggles

Asset Management are done in Program > Agenda > Edit Session Details

Goldcast Edit Event1

Goldcast Edit Event2

Program Menu for Events

Agenda Management

Under the Program menu, the Agenda controls the event’s session times. When adding or removing sessions, the times and dates must adhere to the original window given during event creation. If the window needs to be changed, that can be done in the Edit Event menu. For events that require a pre-recorded video to be played followed by a live broadcast, such as a Q&A, it’s recommended to include 2 sessions for each broadcast, appropriately labeled for the broadcast type. Notice the Settings button on the right: Keep Session Redirection Strategy set to Automatic for the easiest transitions between sessions.

More about setting up Agenda here.

Breaks

It’s also possible to add breaks between sessions. During the breaks between session times or when nothing is playing on the stage, the audience will see the asset loaded in as the buffer video. Note the template comes pre-made with a 3 second buffer video but this can be swapped out.

Speakers

To add a new speaker, click on New Speaker button on the right side and paste an email address.

Staff (Producers and Coordinators)

To add a new staff member, click on New Staff button on the right side and paste an email address.

Rooms

Enable Rooms to allow the audience to socialize across rooms during the event. Enable appropriate settings for your audience Rooms.

More about Rooms here.

Booths

Enable Booths to let the audience explore themed GitLab content or sponsored content.

More about Booths here.

Registration Menu

Registrants

Available Statuses (syncs automatically with Marketo)

  • Registered: Standard attendee status
  • Canceled: Disables event access
  • Rejected: Blocks access (stronger than canceled)
  • Waitlisted: Auto-assigned based on event settings

Heads up: Manually changing registrants to “Waitlisted” may cause Marketo errors.

More about managing registrants here.

Tracking Pixels and Tags

  • Tracking Pixels and Tags applied via template (do not modify without Marketing Ops approval)

Form

Goldcast Registrants, Pixels, Form

Analytics

Available Data

  • Email Metrics: : Send rates and delivery statistics
  • Engagement: Poll/survey results and participation stats
  • CTA Performance: Track successful CTA clicks
  • Attendance: Registration and show-up rates Note: you can share your event dashboard from Goldcast via email or link sharing.
  • More about Analytics and Reporting in Goldcast here.

Magic Links

  • Purpose: Direct access links emailed to registrants
  • Troubleshooting: Use Analytics tab to find individual attendee access links and share their custom link with them
  • Access: Available in Analytics

Note: Not all Goldcast data syncs to Marketo at launch. Export capabilities for additional data planned for future releases.

More about Magic Links here.

Troubleshooting

Marketo Integration

  • If token sync fails, find FORM ID and EVENT ID in Integrations menu

Goldcast Marketo Integration Tab

Access Issues

  • If user has an issue with accessing the event, provide their Magic Link that you can find in the Analytics section of your event
  • Each attendee has a unique Magic link in calendar invite (registration confirmation email) and reminder emails from Goldcast that allows them to access the event

Technical Issues

  • Goldcast shows pop-up warning if speakers are speaking on mute
  • Use “Stop Sharing” button to remove shared media (only click if you’re controlling the presentation)
  • Ensure Session Redirection Strategy set to Automatic

More troubleshooting cases and solutions are available here.

Tech Check Process

Goldcast performs a quick tech check to ensure microphone, camera, and speaker are connected and working properly. In addition to that you can add a virtual background and test screen sharing.

More about System Check for Speakers here. More about System Check for Attendees here.

Inside an Event

From the Producer view during an event, you’ll find key controls organized into several functional areas:

Content Controls

A. Slides

  • Producers and Speakers can control slides from this panel
  • Speaker Mode (shown below slides) displays speaker notes for presenters
  • Compatible with PowerPoint and Google Slides presentations

B. Videos

  • Play pre-loaded videos from this menu
  • Video takes up full stage view for audience with timer display
  • Video audio takes priority over Speaker audio
  • Can be used during live and pre-recorded events
  • Recordings automatically capture up to 30 minutes of content after session end time if speakers or content remain on stage

C. Screen Sharing

  • Available to Speakers, Producers, and Coordinators
  • Stop Sharing button appears in bottom right corner when content is being shared

Audience Interaction

D. Polls

  • Activate pre-loaded polls using open/close buttons
  • Use share button to display results to audience
  • Only one poll can be live at a time - close previous poll before opening next one
  • Attendees receive pop-up notifications when polls open
  • When shared on stage, attendees can click responses directly on the stage to vote
  • Results show as percentages to audience, but organizers/speakers see actual vote counts
  • Attendees can change their responses multiple times while poll remains open

E. Q&A

  • If moderation is enabled, Backstage must approve questions before audience sees them
  • Backstage can ask anonymous questions when “Hide Names” is selected
  • Supports live video Q&A where attendees can be brought on-stage to ask questions directly
  • Questions can be assigned to specific speakers

F. Overlay

  • Take control of screen with written messages
  • Useful for announcements or emergency communications
  • When overlay is active, attendees can still hear stage audio - mute speakers if no audio desired
  • Remove overlay using Stop Sharing button or Stop Banner checkbox

G. Ticker

  • Display message banners at bottom of screen
  • Note: Tickers do not appear in event recordings
  • Only organizers can publish tickers, not speakers
  • Useful for sharing event-wide announcements or upcoming sessions

Stage Management

H. Layout

  • Change stage layout (available to Speakers, Producers, and Coordinators)

R. Stage Entry/Exit

  • Speakers use this to enter Go on Stage and leave the Stage Leave Stage
  • Also visible to Producers; not available to Coordinators
  • Attendees will NOT see speakers until the session goes live and speakers join the stage
  • Important: When speakers are on stage, attendees can see and hear them even after the session ends - always click Leave Stage when finished

Audio/Visual Controls

J. Microphone Controls

  • Click chevron icon next to mic control to change preferred microphone device
  • Goldcast displays pop-up warnings if speakers are speaking while muted

K. Webcam & Virtual Backgrounds

  • Control camera and background settings
  • Click chevron icon next to camera control to change camera device

L. Stage Volume (Personal)

  • Personal volume control for Stage audio
  • Does not affect audience or presenter volume
  • Click speaker icon for instant muting
  • Goldcast automatically mutes backstage volume when speakers join the stage

M. Backstage Volume (Personal)

  • Personal volume control for Backstage audio
  • Click speaker icon for instant muting
  • Note: Attendees never hear the backstage feed - this is private communication only

Interface & Communication

I. Backstage Toggle

  • Use this toggle to increase the size of the audience view presented on your screen and minimize the Backstage information

O. Backstage Chat

  • Text-based chat for Backstage staff to send alerts to Speakers. It’s a private chat, and attendees cannot see backstage chat.

P. Staff List

  • View all staff in the event with green dot indicating who’s online
  • Producers can manually move Speakers to Stage or mute them
  • Shows whether each staff member is currently on stage or backstage

Q. Audience Interaction Controls

  • Tools for engaging with attendees: chat, messages, react with emojis and share GIFs (if enabled), you can share chats on stage directly

S. Night Mode

  • Toggle dark mode for Backstage interface, located at bottom left of backstage area (sun/moon icon)

Information & Settings

N. Event Information Banner

  • Shows live status, attendee count (if enabled), and wifi signal
  • Located prominently for quick reference
  • Status displays “Live”, when the event is live
  • Important: In automatic redirection, the LIVE tag stays visible for 30 minutes after session ends - content shared during this time will be visible to audience and captured in recording
  • 15-minute countdown timer appears before session ends to help with timing

Goldcast console

Note: Access more controls and settings by clicking your profile icon (or initials) in the top right corner of the Stage. This includes:

  • Role assignments and permissions
  • Detailed attendee numbers (available to Producers but not Speakers)
  • Additional backstage controls and settings

Best Practices & Recommendations

Dry Run Tips

  • Each speaker needs different magic link for a dry run event (please do not use real event magic links)
  • Meet in Zoom first, then enter your Goldcast DRY RUN event, but shut down Zoom once in Goldcast
  • Practice going on/off stage, muting/unmuting, screen sharing
  • Test slide sharing, video sharing, polls, surveys
  • Practice stage layout changes, chat messages, Q&A tabs

Pre-Event Preparation (Real Event)

  • Be backstage at least 10 minutes before session start time to confirm last minute things with your team
  • Test microphone, camera, speaker, virtual backgrounds, and screen sharing during tech check
  • Set up polls, surveys, and Q&A moderation settings should be already done

During the Event

  • Join from a noise-free environment with a good headset for audio clarity
  • Ensure stable, fast internet connection
  • Remember that speakers must join the live stage - audiences won’t see them automatically
  • Always click Leave Stage when finished - attendees can see speakers even after session ends
  • Keep an eye on Backstage Chat messages for internal updates/questions

How to quickly set up a [DRY RUN] Goldcast event

Instead of building dry run events from scratch using templates, you can efficiently create dry run events by duplicating your fully configured real event.

Note: This process is only applicable if your actual Goldcast event is already complete (assets, speakers, event title, description, and all needed settings are added).

Step-by-Step Process

Step 1: Complete your real event set up

  • Finish all event configuration (speakers, assets, slides, settings)
  • Verify all uploads and integrations are working
  • Ensure event is ready for production

Step 2: Duplicate your Event

Event

In the Events list, click the event you’d like to duplicate. This brings you to the Event dashboard > Edit Event > Scroll down and click the Duplicate Event button.

Goldcast Duplicate Button

Webinar

In the Events list, click the webinar you’d like to duplicate. This brings you to the Webinar Dashboard > Edit Event> Scroll down and click theDuplicate Event` button.

Step 3: Modify for Dry Run

  • Choose Workspace, enter your Event Title, Select the start time, date, and timezone of the event.

Goldcast Edit Duplicated Event

Heads up: use the checkboxes to select if you want to copy speakers, send invites etc.

Goldcast Checkboxes

Note: To differentiate your DRY RUN from real events in Goldcast, please add a [DRY RUN] prefix to the event title.

  • Date/Time: Update to your dry run date and time
  • Event Type: Toggle “Test event” ON
  • Registration Limit: Test event becomes non-test event at 10 registrants. More info.

Step 4: Verification Checklist

  • All assets and slides copied properly
  • Magic links generated for dry run event
  • You do not have more than 9 users in your DRY RUN event

More about duplicating events or webinars here.

Important notes

Please note that when you duplicate your event, some information is NOT duplicated

  • Date, Time, and Timezone (You set the date, time, and time zone when duplicating an event)
  • List of Registrants (When duplicating an event, people who registered for the original event are not automatically registered for your duplicated event. You can duplicate your event and create a dry run even if you already have registrants for your real event.)
  • By default, the session redirection strategy is set to Automatic for all duplicated events
  • Settings and Activities (like Marketo integration - meaning when you create a duplicated event, it will not create a Marketo program automatically)

What will be duplicated?

  • Agenda
  • Speakers (Please note that you can choose not to copy speakers over by disabling the Copy Speakers checkbox in the Duplicate Event pop up message.)
  • Assets (slides, videos, polls, surveys, resources)
  • Engagement settings (Q&A settings, etc.)
  • Event branding, including look & feel settings
  • Email settings
  • Rooms and booths

On-Demand Settings

An on-demand Stage template is pre-made and included on all webcast events. Check over the settings on all events before the event airs and know the standard URL for on-demand access normally reads: webcasts.gitlab.com/on-demand{event-id}. The primary toggle to check is related to Downloadable Resources, which is off by default

Webcasts Subdomain

Goldcast hosts a list of its hosted webcasts under the subdomain https://webcasts.gitlab.com/. Future iterations will add to this functionality

Rescheduling and Canceling Events

Rescheduling Process

Step 1: Update Event Date/Time in Goldcast

  • Select the Edit Event menu

Goldcast Edit Event Button

  • Change the date and time to the new desired time

Goldcast Date and Time

  • When prompted about sending an email to registrants, exit the alert WITHOUT sending the email (the automatic email is unbranded and only includes a calendar invite)

Step 2: Send Custom Rescheduling Email

  • In the main event menu, select Email menu
  • Select Send Custom Email
  • Fill in the Email Subject with appropriate title
  • Select the pre-made template: [Reschedule] Default GitLab Template
  • Complete the email send by clicking Send to Registrants

Goldcast Reschedule Email

Step 3: Update Marketo Program

  • Change the Marketo program name to match the new date

Cancellation Process

Step 1: Send Cancellation Email FIRST

  1. In the main event menu, select Email menu
  2. Select Send Custom Email
  3. Fill in the Email Subject with appropriate title
  4. Select the pre-made template: [Cancellation] Default GitLab Template
  5. Complete the email send by clicking Send to Registrants

Step 2: Delete Event in Goldcast

  • Once the email has been deployed, the Delete Event button can be found at the bottom of the Edit Event menu

Goldcast Delete Event

Step 3: Handle Marketo Program

  • Ping in the #mktgops slack channel to have the Marketo program deleted, or delete the program yourself if you have the permissions

Important Notes

  • Never use the automatic Goldcast rescheduling email - it’s unbranded and unprofessional
  • Always send the custom GitLab-branded email templates instead
  • For cancellations, send the email BEFORE deleting the event to ensure registrants are notified

Localized Event Templates

To simplify the process of creating new events, we have created 9 branded templates that are available to everyone with Goldcast Teams access. 8 of the 9 templates will auto-create a Marketo program, while 1 template “GitLab Primary Template (w/o Marketo program creation)” will not create a Marketo program and must be used for tests or dry runs only.

How to access templates in Goldcast

  1. Open Goldcast page: https://admin.goldcast.io/home
  2. Click on the Templates tab on the left side

Available Languages

By default, English is set as the primary language in the primary event template unless labeled otherwise. Captions and subtitles are also toggled on by default, but will only work correctly if the presenters are speaking in the set primary language.

Goldcast has been outfitted with localized and branded event templates for 7 additional languages:

  • Spanish (Spain)
  • French
  • German
  • Portuguese
  • Italian
  • Japanese
  • Korean

Note that each of these localized templates will auto-create a Marketo program, bringing the total number of templates available in Goldcast to 9.

Template Configuration

Each template has the Primary Language set to the listed language, meaning email assets, UI, and features are set to this language. In order for some features (subtitles, captions) to work correctly, the speakers must be speaking in that language. Event information must also be input by staff to match the language for a completely localized experience.

The primary language for your event is shown in the Features section on the dashboard.

Goldcast Features Section

Attendee Language Experience

Event attendees can view the Goldcast UI in any of the previously mentioned languages by changing it in their profile dropdown. When an attendee selects another language:

  • Event content you customize (session names, booth/room names, resources, polls) will remain in the primary language of your event
  • Navigation bar, buttons, and prompts will appear in the attendee’s preferred language

Email Coordination

Speaker Emails

When adding speakers to an event, the Speaker Invite/Instructions email will be set to the Primary Language initially but can beswitched to a standard English template in the Email Schedule section of the event.

If you would like to send a Primary Language email to one speaker and the standard English email to a different speaker, switch the Speaker Invite/Instructions email before adding one speaker or the other.

Important notes:

  • Goldcast cannot send two different language emails simultaneously
  • For the 1 hour reminder email, only one of the two emails can be sent due to those reminders being sent simultaneously
  • Staff emails are only available in English

Japanese Templates

All Japanese event templates have been updated with email templates that include the greeting {{last name}}-sama, whether the email is in Japanese or English.

Reschedule and Cancellation Emails

To send a reschedule or cancellation email, follow a similar protocol as explained above. Select the templates titled:

  • [Reschedule] Default GitLab Template - {{Primary Language}}
  • [Cancellation] Default GitLab Template - {{Primary Language}}

Depending on the email type, fill in the subject line with one of these translations:

English templates:

  • a. “Your event has been rescheduled!”
  • b. “Due to unforeseen circumstances, the event has been canceled.”

Translations by language:

Spanish

  • a. “Su evento se reprogramó.”
  • b. “Debido a circunstancias imprevistas, el evento se canceló.”

French

  • a. “Votre événement a été reprogrammé!”
  • b. “En raison de circonstances imprévues, l’événement a été annulé.”

German

  • a. “Dein Event wurde verschoben.”
  • b. “Aufgrund unvorhergesehener Umstände wurde das Event abgesagt.”

Portuguese

  • a. “Seu evento foi reagendado!”
  • b. “evido a imprevistos, o evento foi cancelado."

Italian

  • a. “Il tuo evento è stato riprogrammato.”
  • b. “A causa di circostanze impreviste, l’evento è stato annullato.”

Japanese

  • a. “イベントのスケジュールが変更されました！”
  • b. “予期せぬ事情により、イベントは中止となりました。”

Korean

  • a. “이벤트 일정이 변경되었습니다!”
  • b. “예기치 못한 상황으로 인해 이벤트가 취소되었습니다. 불편을 끼쳐드려 죄송합니다.”

Working with a Series

A Series in Goldcast acts as a method of grouping multiple events and webinars with differing dates and times under a single label (no restrictions on number or type of events). A Series allows attendees to register for multiple related events using a single form, rather than filling out separate registration forms for each event.

Series Creation Process

How to Create a Series

  • In Goldcast Studio, click the + icon in the top right
  • Select New Series

Goldcast New Series

  • Name your Series and provide description
  • Click Create
  • Assign to GitLab Inc Team Workspace

Adding Events to a Series

  • From Series dashboard, click +Add Event or +Add Webinar

Goldcast Add Events

  • Create the event/webinar as usual with standard event setup
  • Any event/webinar added to a series inherits the registration form from the series
  • Each unique event/webinar created within the Series will create its own Marketo program

Series Templates and Limitations

  • The only Series template created is currently in English: Series Landing Page Template
  • To recreate this template, use the “duplicate” feature in Edit Series menu Note: The form for the landing page is not set up at this time
  • Series templates are NOT available - only individual event/webinar templates are supported

Series Limitations

  • Cannot add previously created events/webinars to a series - only newly created or duplicated events
  • Series CANNOT have a Primary Language set (function exists at Event/Webinar level)
  • Different events within your Series can be set to different Primary Languages

Registration and Landing Page Strategy

  • Series can have their own Goldcast landing page for date/time selection. Use of these landing pages is currently limited while team investigates Bizible touchpoints integration
  • Recommended approach: Continue using Marketo or About.GitLab marketing landing pages until Goldcast and Bizible are correctly connected
  • Contact MktgOps to set up single form registration within Marketo for series

Emails

  • Registration confirmation and reminder emails come from individual events/webinars
  • It is possible for Series to send Registration confirmation and Waitlist emails
  • Staff emails are English only regardless of event Primary Language settings

Marketo Integration for Series

  • Each event/webinar within a Series creates separate Marketo program
  • Series-level Marketo integration still under investigation
  • Follow standard Marketo integration process for each individual event

Integration and Analytics Considerations

Current Status

  • Series integrations with Marketo should be set up BEFORE adding events
  • Cross-series analytics and reporting capabilities available in Goldcast
  • Bizible Integration: More information to be added after Bizible touchpoints are successfully integrated with Goldcast

Best Practice

  • Set up series integrations before adding new events to the series
  • Monitor individual event performance within series
  • Coordinate with MktgOps for complex series registration workflow

Content Lab

Content Lab is an AI-powered feature that allows users to generate creative assets based on the content from either our webcasts broadcast within Goldcast or videos loaded into the platform.

Content

Goldcast can generate several types of content, including:

Brand Kit

All generated content uses what is called a “brand kit,” which directs all generated assets to fit GitLab’s branding. The following are brand guidelines that can be set within Brand Kit:

  • Voice Profile: An AI narrator, which can be set to have a specific style of speech. We can either add Brand Guidelines (including a description of our voice and tone, a PDF with a maximum size limit of 30 MB) or we can paste sample copy that represents our voice and tone (maximum permitted character limit: 10,000 characters).
  • Color: The GitLab shades of purple (#7759c2) and orange (#fc6d26) have been pre-selected.
  • Font: GitLab’s branded font has been pre-loaded.
  • Template background: Clips will feature one of the images loaded here. To start, 3 have been pre-loaded, and if more are desired, please open an issue with the Branding team.
  • Intro/Outro Video: Short branded intro/outro videos to use at the beginning and end of our clips. We do not have any pre-loaded options there.

All generated content made within Content Lab can be exported for use outside of the platform.

Video editing

You can edit your video recordings within Content Lab without downloading and uploading recordings or using any other 3rd party tools for editing. In order to make any changes, you need to open your existing video or event recording, and navigate to the Recording tab on the left side.

What you can do with your videos

  1. Trim your video (Adjust the timeline markers to modify the start and end points of your video)
  2. Remove video segments (select the text and click the Delete button in the pop-up menu). You can easily restore the deleted segment by selecting the deleted portion in the transcript and clicking “Restore” in the pop-up menu.
  3. Add templates (more about Templates)
  4. Change video layout (Available options: 16:9; 1:1; 9:16)
  5. Customize captions (you can turn them on/off, change position, and also customize caption style)
  6. Add background
  7. Add an intro and outro
  8. Correct captions
  9. Hide in captions (This only hides words/text in the captions, but it isn’t removed from the video)

What else you can do with videos in Goldcast

  • You can automatically chapterize your videos to segment long-form videos into well-defined sections. You can manually create new chapters, delete AI-generated chapters, or rename them.
  • You can delete dead space (any part of a recording where there is silence, no movement, or irrelevant content) from your recordings.
  • Goldcast supports video transcription and editing for French, German, Spanish, Italian, Portuguese, and Dutch languages. Please note that videos must be recorded or uploaded in one of the languages above.

More about video editing you can find here.

Requesting new creative assets

Goldcast supplies guidelines for creative assets on two different pages:

Last modified September 3, 2025: Goldcast Handbook: Image update (5b000e01)
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