Category Leadership Working Group
The business goal of GitLab category leadership initiative is to solidify GitLab’s ‘The DevOps Platform’ messaging
Attributes
| Property | Value |
|---|---|
| Date Created | 2021-07-20 |
| Estimated Date Ended | 2021-10-31 |
| Slack | #wg-category-leadership (only accessible from within the company) |
| Google Doc | Category Leadership Working Group - Agenda |
Business Goal
Solidify GitLab’s ‘The DevOps Platform’ messaging, including messaging for:
- One sentence
- One pager
- Golden pitch
- Website
- ‘Airport banner’ / Brand agency
- Category leadership
- Commit keynote
- Key external audience messaging
Exit Criteria
Achieve the business goals. Being a category leader is a multi-year effort and the focus of marketing, outside the working group.
Roles and Responsibilities
| Working Group Role | Person |
|---|---|
| Facilitator | Christine Lee |
| Functional Lead(s) | Craig Mestel |
| Member | Harsh Jawharkar, Melissa Smolensky, Stella Treas, Mike Pyle, Monica Galleto |
| Executive Stakeholder | Sid Sijbrandij |
Last modified June 27, 2024: Fix various vale errors (
46417d02)
