PMM Metrics

Objective: Manage and track the velocity of the PMM team

At GitLab, we ship MVC and iterate quickly to deliver value. The true measure of product marketing is in how effectively customers are able to understand how GitLab can help solve their problems. We aspire to measure the value of our activities, but the first start is capturing and tracking our activities. (which hopefully are aligned to business value)

Approach

We intend to use GitLab to capture key PMM activities / deliverables in order to track, visualize, and measure our velocity. We will use labels to clearly tag specific issues as they relate to the following high level PMM activities:

For MVC, we’ll start with a handful of exclusive TOP level project labels in the Product Marketing project

Topic	Details	Label
Analyst Relations	briefings, reports, inquiry	pmm::AR
Customer Relations	CAB, case studies	pmm::Cust
Collateral	whitepapers, datasheets, roi models	pmm::Collateral
Enablement	sales,xdr, partner, etc	pmm::Enable
Events	Physical and virtual events: speaking, booth, writing abstracts, etc	pmm::Event
Research	market research, drafting studies, documenting	pmm::Research
Presentation	building, and updating decks pitch deck, product deck, etc	pmm::Deck
PR	briefing, press release, etc	pmm::PR
Sales Support	Specific sales support meetings, slides, etc	pmm::Sales
Web updates	Web content such as: handbook, product page, solution page, blogs, etc	pmm::Web

Reporting and Tracking

1. We have a quarterly milestone to track PMM quarterly work.
2. We also can set up an Insights dashboard using GitLab Insights which will give us visibility into work completed. Such as:

or