Demand Generation

Demand Generation Key Metrics

• North Star Metric: MQLs
• Efficiency Metric: Cost per MQL
• Business Impact Metric: CWA/Spend (closed-won attribution)
• Supporting/Activity Metrics: SAOs, Attributed Pipeline, Emails Sent

Teams

• Marketing Campaigns
• Digital Marketing
• Global Channel and Alliances Marketing

See team members in org chart

Reporting

Please see Demand Generation Reporting Handbook Page for all details related to our reporting and dashboard analysis, as well as deeper dives into opporutnities to optimize and drive results against targets.

View page source - Edit this page - please contribute.