Demand Generation
Demand Generation Key Metrics
- North Star Metric: MQLs
- Efficiency Metric: Cost per MQL
- Business Impact Metric: CWA/Spend (closed-won attribution)
- Supporting/Activity Metrics: SAOs, Attributed Pipeline, Emails Sent
Teams
Reporting
Please see Demand Generation Reporting Handbook Page for all details related to our reporting and dashboard analysis, as well as deeper dives into opporutnities to optimize and drive results against targets.
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