Technical Marketing Asset to Stakeholder Matrix
Asset to stakeholder matrix
We create several types of technical assets which can be used by many potential stakeholders. This page contains a matrix of which assets might be usefull for which stakeholders.
asset/stakeholder | Customers / Prospects | Field (SA/Sales) | Marketing - Digital | Marketing - Competitive Intelligence | Marketing - Field | Marketing - Corporate | Marketing - PR | Marketing - SDR | Marketing - Analysts | Marketing - Product | Partners / Channel | Product | Enablement | Learn@GitLab |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Use case overview demo - video (<=7 mins) | x | x | x | x | x | x | x | |||||||
Use case overview demo - sim demo* | x | x | x | x | x | x | x | x | ||||||
Market Requirements demo - video (<=3 mins) | x | x | x | x | x | x | x | x | x | |||||
Market Requirements demo - sim demo | x | x | x | x | x | x | x | x | ||||||
GitLab feature/how-to videos (<=3 mins) | x | x | x | x | x | x | x | x | ||||||
GitLab How-to - written (accompanying video, eg. blog) | x | x | x | |||||||||||
Workshop (instructions, labs) | x | x | x | x | x | x | ||||||||
White papers | x | x | x | x | x | |||||||||
Technical presentations | x | x | x | x | x | x | x | |||||||
Technical blogs | x | x | x | x | ||||||||||
Analyst demos | x |
- sim demo = click-through demos v1 and v2 styles
d14ee71a
)