Emails & Nurture Programs
An overview of emails and nurture programs at GitLab.
Overview
This page focuses on emails and nurture programs, owned and managed by Lifecycle Marketing, Marketing Campaigns, and Marketing Operations. We are focused on progressing leads throughout their funnel and have programs encompassing prospects (aimed at progressing Unknown > Inquiry > MQL > SAO) and product user journeys (free > trial >paid campaigns). We leverage “always on”, logic-based, trigger-based, and persona-driven nurture engines.
All of our nurture programs have moved to our internal handbook.
Please visit our other pages for more information on email best practices, email processes and requests, and general team information.
Related Handbook: Email Management
Last modified August 4, 2025: August 1: External Handbook Lifecycle Changes (
e2e2930e)
