Data Intelligence
Charter
Data Intelligence (DI) is a part of Field Operations reporting to Revenue Operations. Our goal is to ensure the field has reliable and quality Salesforce.com sales data to empower them to make repeatable and structured decisions to increase sales and make GitLab more successful. We aim to manage data well and be viewed as a trusted business partner for Sales Operations, Marketing Operations, and Management.
Data intelligence aims at ensuring that impacted parties understand the data and the best uses of the data. This is achieved through enablement to the field on data enrichment, data governance, data cleaning, and overall fostering a data culture to make data-driven decisions and drive results.
Our Data Governance page can be found here
Meet the Team
- Brianna Vandre, Senior Manager, Data Intelligence
Data Intelligence reports into Field Operations.
The detailed Data Intelligence Handbook is located in the [internal handbook](https://internal.gitlab.com/handbook/sales/data-intelligence/).
Teams We Work Closely With
- Sales Operations
- Sales Systems
- Marketing Operations
- People Operations
- Finance Analytics
- Sales Strategy & Analytics
- Marketing Strategy & Analytics
- The Data Team
- Sales Development
- Compliance
How to Communicate with Us
Slack channels
We do not use or create tool-specific Slack channels (e.g. #zoominfo).
Focus Fridays
Focus Fridays. Please try not to schedule meetings for team members on Fridays, so they can devote time for deep work in milestone-related issues.
For information regarding the tech stack at GitLab, please visit the Tech Stack Applications page of the Business Operations handbook where we maintain a comprehensive table of the tools used across the company. Below are tools that are primarily owned and managed by data intelligence.
Integrated with Salesforce
- OpenPrise
- OpenPrise Enrichment: TAMI, Cognism, D&B
- ZoomInfo
Data Intelligence and Governance Defined
Data Governance
At GitLab, maintaining data governance includes data definitions, policies, processes and procedures for our data. Compliance, transparency, quality are all drivers for data governance, and continue to be the focus of our team.
Data Stewardship
Data stewardship formalizes the accountability for managing the day-to-day procedures. As we implement a flexible data governance structure and aligning with GitLab’s mission that everyone can contribute.
