Solutions Architects - Subject Matter Experts
The Subject Matter Experts (SME) Program is an initiative designed to help solutions architects (SAs) provide better support to customers. The program will identify and onboard subject matter experts in key areas, such as AI, security, and agile planning.
SMEs are Solutions Architects who will help SAs in their region to answer more-in-depths questions, provide deep technical expertise, and assist with customer demos and presentations when needed.
Goals
The goals of the SME Program are to:
- Provide fellow SAs with the knowledge and expertise they need to support customers effectively.
- Improve the quality of customer support by reducing the number of questions that SAs have to answer.
- Increase customer satisfaction by providing them with access to experts who can answer their questions quickly and accurately.
In order to fulfill the above goals, the SME Program will be structured appropriately, with defined Roles and Responsibilities..
Other areas of the SME Program include:
- Complete SME Logistics - Collabation Project, Google Groups, Slack Channels
- SME Nomination and Onboarding - The Process to Become a SME
- Request a SME process - How to Request a SME on an opportunity to provide technical guidance and expertise
- Requesting Collaterial, Articles and Best Practices to be Created & Gathered
- Holding Regular SME Cadences](/handbook/solutions-architects/sa-practices/subject-matter-experts/sme-cadences/)
- Process to Gather Feedback from Customers, back to Product Management
- How to Engage with, and Escalate to Product Management
Areas of Expertise
The SME Program, with formal PM engagement will initially focus on the following areas:
- AI
- Application Security
- Agile planning
- Dedicated
The following SME areas are also available but will not, as yet, require formal PM enagement:
- CICD & Runners
- Metrics and Observability
- Embedded DevOps Systems
Other areas may be added in the future, depending on customer and SA demand, such as:
- Other Verticals sucu as Telecommunications etc.
- MLOps
Responsibilities
In summary, the responsibilities of a SME includes
- Provide technical guidance and expertise
- Maintain collateral for each SME Area, Currently the CSM SMEs have collated resources and materials for each SME Area. They are maintained in Highspot at CS SME Hub of content.
- Gather feedback from customers
- Engage with product management.
In detail, SMEs will be responsible for the following:
- Provide Technical Guidance and Expertise for the field and/ or customer, often in the form of:
- Staying up-to-date on the latest trends in their area of expertise.
- Providing updates to SAs and CSMs on Regional Calls during “SME Corner”
- Answering questions from SAs in the
sme
slack channels, as well as in StackOverFlow for Teams, the official Knowledge Base. - Responding to Requests from SAs to assist on copportunities.
- Office hours to enable other SAs or CSMs
- Collaborate with Demo Architects on workshop updates and assist Solutions Architects with new feature adoption.
- Participate in field enablement activities such as Technical Skills Exchange.
- Technical Close Plans reviews
- Customer Success Plans reviews
- Deliberate practice
- Form communities of practices among the SMEs for the same topic and with fellow SAs to foster the knowledge in the team.
- Maintain Collateral in the Handbook or Highspot such as the CS SME Hub of content, to be used indepenently by account teams, including:
- Maintain List of SMEs (also in StackOverFlow) and SME Associates
- Develop and deliver training materials on their area of expertise.
- Creating a list of discovery questions to be used during discovery process by SAs
- Creating frequently asked questions by customers per category
- Gather and categorize recorded enablement sessions
- Work with PMs to maintain FAQs for each Area
- Create Golden demos
- Hands-on workshops
- Technical evaluation guidelines
- POV templates
- Common notional architecture diagrams
- Competitive intelligence
- Work with Enablement to ensure SA SME onboarding is updated. Put together a sequence of tasks, by which an SA can gain expertise in a particular area.
- Engage Product Management and Gather Customer Feedback from the field to share with product and account teams, such as:
- Be a counterpart to the Product Manager in the corresponding product group
- Communicate with PMs and update the field via a shared medium of communication
- Ensure that SAs are submitting customer feedback for PM review
- Review and analyze submissions for patterns, get more context from SAs
- Meet with their SME Area Leads, at least once a month, async, to calibrate submissions, assign priorities, and prepare to present to PMs a narrative
- Maintain Issue Board of customer feedback and PM statuses
- Meet with PMs once a month to review high priority submissions
- get updates from PMs or work being done
- ensure submissions are being updated
- Contribute to product documentation
For other roles including SME Associates, SME Area Lead/ DRI and SME Program Lead, go to SME Responsibilities for further details.
Time Commitment
SMEs are expected to dedicate approximately 10-15% of their time to SME-related activities. This includes:
- Answering questions from other SAs
- Participating in SME/Product meetings
- Developing and delivering training materials
- Staying up-to-date with their area of expertise
The remaining 85-90% of their time will be dedicated to their regular SA responsibilities.
Recognition and Growth
Being an SME provides opportunities for professional growth and recognition:
- Increased visibility within the organization
- Opportunities to present at internal and external events
- Potential for career advancement
- Recognition in performance reviews
SMEs will be regularly evaluated based on their contributions and impact on the SA team and customer satisfaction. Here is the list of SME Metrics that would be gathered to quanify the impact of a SME’s contribution.
SME Cadences
SME Collateral and Resources
SME Engage with Product Management
The Challenge
Product Managers at GitLab have been expected to be available to answer every question, techncial or otherwise, in any slack channel they are tagged, along with meeting customers at a moment’s notice. This puts a strange on the capacity of GitLab’s Product Managers (PMs).
One of the outcomes of the Subject Matters Expertise program is to allow the PMs to scale, by being the first line of experts to answer techncial questions that arise, and offer assistance on opportunitiesas requested by SAs and AEs.
SME Gather Feedback from Customers
SME Operations - Collaboration Project, Groups, Slack Channels
SME Program Structure, Roles and Responsibilities
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