Enterprise Market Leadership Working Group
Learn more about how GTM and Product Management are working together to support the enterprise market leadership!
Attributes
| Property | Value |
|---|---|
| Date Created | May 20,2022 |
| Target End Date | July 28, 2022 |
| Slack | #wg_ent-mkt-leadership (only accessible by GitLab team members) |
| Google Doc | Working Group Agenda (only accessible by GitLab team members) |
| Docs | TBD |
| Issues | TBD |
| Label | TBD |
| Associated KPIs/OKRs | Increase market share in the enterprise segment |
| GitLab group for working group | TBD |
Business Goals
- Increase enterprise market deal support related to the DevOps Platform.
- Increase market share in the enterprise segment.
Protocols and Processes
- We will have a recurring bi-weekly sync with the working group
- We will use a issue board for assigning tasks and delegating efforts across the working group
- We will track efforts in phases, which will be broken up into epics
- The DRI for this effort is Jackie Porter and investment cases will be approved via the VP of Product Management
Exit Criteria
- Craft a vision to deliver on the needs of the enterprise market.
- Establish business cases/investment cases to accelerate most critical scope.
- Deliver iteration plan for vision.
- Deliver updates to Product Marketing Platform Content.
- Deliver market research (e.g. message testing).
- PMs to prioritize iteration plans.
Roles and Responsibilities
| Working Group Role | Person | Title |
|---|---|---|
| Executive Sponsor | David DeSanto | VP, Product |
| Facilitator | Jackie Porter | Director, Product Management |
| Contributor | Dave Steer | VP, Product Marketing |
| Contributor | Brian Wald | Director, Strategic Field |
| Contributor | Lee Faus | Global Field CTO |
| Contributor | Francis Ofungwu | Global Field CISO |
| Contributor |
Meetings
Meetings are recorded and available on YouTube in the Working Group - Enterprise Market Leadership playlist. The playlist is private (GitLab Internal Only) due to the nature of the material covered in the call.
Last modified May 14, 2024: Update markdownlint and fix biztech folder (
190e30aa)
