Enterprise Market Leadership Working Group
Learn more about how GTM and Product Management are working together to support the enterprise market leadership!
Attributes
Property |
Value |
Date Created |
May 20,2022 |
Target End Date |
July 28, 2022 |
Slack |
#wg_ent-mkt-leadership (only accessible by GitLab team members) |
Google Doc |
Working Group Agenda (only accessible by GitLab team members) |
Docs |
TBD |
Issues |
TBD |
Label |
TBD |
Associated KPIs/OKRs |
Increase market share in the enterprise segment |
GitLab group for working group |
TBD |
Business Goals
- Increase enterprise market deal support related to the DevOps Platform.
- Increase market share in the enterprise segment.
Protocols and Processes
- We will have a recurring bi-weekly sync with the working group
- We will use a issue board for assigning tasks and delegating efforts across the working group
- We will track efforts in phases, which will be broken up into epics
- The DRI for this effort is Jackie Porter and investment cases will be approved via the VP of Product Management
Exit Criteria
- Craft a vision to deliver on the needs of the enterprise market.
- Establish business cases/investment cases to accelerate most critical scope.
- Deliver iteration plan for vision.
- Deliver updates to Product Marketing Platform Content.
- Deliver market research (e.g. message testing).
- PMs to prioritize iteration plans.
Roles and Responsibilities
Working Group Role |
Person |
Title |
Executive Sponsor |
David DeSanto |
VP, Product |
Facilitator |
Jackie Porter |
Director, Product Management |
Contributor |
Dave Steer |
VP, Product Marketing |
Contributor |
Brian Wald |
Director, Strategic Field |
Contributor |
Lee Faus |
Global Field CTO |
Contributor |
Francis Ofungwu |
Global Field CISO |
Contributor |
|
|
Meetings
Meetings are recorded and available on
YouTube in the Working Group - Enterprise Market Leadership playlist. The playlist is private (GitLab Internal Only) due to the nature of the material covered in the call.