Message House Template

Positioning Statement:	(how GitLab fits and is differentiated in the market for this use case)
User Persona	a few words and a link to the details
Buyer Persona	a short description and a link to details
Short Description	25 words or less
Long Description	100 words or less

Key-Values	Value 1: <List a key message/ value proposition>	Value 2:	Value 3:
Promise	(list and describe the positive business outcomes)
Pain points	(describe common pain points)
Why GitLab	(list specific features that support this value)

| Proof points | (list specific analyst reports, case studies, testimonials, etc) |