Event Requirements

GitLab’s data requirements for third party events and programs

In order for GitLab to help justify investments related to event and program partnerships, we must maintain a quality standard for the prospects we obtain as a result of those partnerships. While it’s understandable that each partnership has its own unique goals, the Marketing Team’s primary goal is to maintain a steady flow of quality prospects for the Sales team. The following is a series of requirements the Marketing team has determined must be understood by both parties before finalization of any program contracts:

Lead data we deem overall mandatory across events and programs

• First and Last Name
• Email Address (work email is best, but obtain what is possible)
• Job Titles
• Name of Employer
• Country of Residence
• State/Province of residence (United States and Canada only)
• Communication agreement : Has the lead agreed to be contacted by first party and or third party, or at all?

Lead data we deem “nice to have”, but not mandatory across events and programs

• Employer’s employee count (An integer or range is acceptable. GitLab’s target company ranges are 1-99, 100-499, 500-1,999, 2,000-9,999 and 10,000+)
• Lead’s city of residence
• Lead’s work phone number

Requirements of different event and program types

In-Person Events and Programs

• What is the expected timeline to distribute lead data to partners?
• What is the guaranteed number of registrants being pursued?
• What are the targeted business personas/roles being pursued for registrants?
• Is there a guaranteed compliance with specific and or global privacy laws, e.g. GDPR?

Virtual Events and Programs

• What is the expected timeline to distribute lead data to partners?
• If not a one-time data delivery, what is the expected cadence of additional data?
• What is the guaranteed number of registrants being pursued?
• What are the targeted business personas/roles being pursued for registrants?
• Is there a guaranteed compliance with specific and or global privacy laws, e.g. GDPR?
• What are the SEO guidelines being utilized by the team to develop a steady stream of registrant activity?

Content Syndication Programs

• What is the expected timeline to distribute lead data to partners?
• If not a one-time data delivery, what is the expected cadence of additional data?
• What is the guaranteed number of registrants being pursued?
• What are the targeted business personas/roles being pursued for registrants?
• Is there a guaranteed compliance with specific and or global privacy laws, e.g. GDPR?
• What are the SEO guidelines being utilized by the team to develop a steady stream of registrant activity?

View page source - Edit this page - please contribute.