Sales Strategy and Analytics Handbook

To drive sales success by providing data, reporting, analytics, and actionable insights to leadership across GitLab

Welcome to the Sales Strategy & Analytics Handbook

Charter

To drive sales success by providing data, reporting, analytics, and actionable insights to leadership across GitLab

Working with Sales Strategy

Create an issue in the analytics project and use the Sales Strategy label

Sales Headcount Change Management Process

Please find instructions on how to initiate a Sales Headcount change here

Projects

You can find information about specific projects here

Sales Analytics

Data products

The SS&A team is reponsible of maintaining a set of key reports for the Sales organization.

Report Description
Pipeline X-Ray Pipeline coverage & generation by segment, region, order type & sales qualified source for current and future fiscal quarters
SAE Heatmap Achievement, coverage and pipeline generation summary by SAE by region

For detailed explanations on Pipeline Management tools, please visit here

FY22 Field Planning

Placeholder for the FY22 Planning file


FY22 Field Planning

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Planning input below

Sales Headcount
Guide for requesting position adjustments for Sales team members
Sales Strategy Projects
Discover GitLab's Sales Strategy team's methods and goals
Last modified June 27, 2024: Fix various vale errors (46417d02)