FY21-Q2 OKRs

View GitLabs Objective-Key Results for FY21 Q2. Learn more here!

This fiscal quarter will run from May 1, 2020 to July 31, 2020.

OKRs

1. CEO: IACV

Epic 408

  1. CEO KR: Increase IACV per sales and marketing dollar spend. IACV efficiency > 0.8 for FY22 overall.
    1. CRO: Overcome Covid-19 economic impact to hit Q2 iACV, new logo, and pipe gen targets KRs in Epic 453
    2. CRO: Increase sales efficiency KRs in Epic 454
    3. CMO: Strengthen inbound marketing core KRs in Epic 896
    4. CMO: Make virtual events excellent KRs in Epic 401
    5. EVP, Product: Drive incremental IACV through growth, pricing, and fulfillment improvements KRs in Epic 484
  2. CEO KR: More efficient marketing through ‘website first’ content, reusablility and process improvements.
    1. CMO: GitLab.tv MVC launched KRs in Epic 920
    2. CMO: Marketing Efficiency Improvements aka “The Boring Project” KRs in Epic 402
    3. CMO: Marketing Project Management Simplification KRs in Epic 403
  3. CEO KR: Drive IACV with growth initiatives. $xm generated.
    1. CLO: Develop and roll-out partner suite of Agreements and enablement materials related to the expanding partner program(s) KRs in Epic 460
  4. EVP, Engineering: Assist IACV and reduce Opex KRs in Epic 463
  5. CoS to the CEO: Entry assessment and action plan for high potential market KRs in Epic 518

Epic 410

  1. CEO KR: Using an extra stage triples conversion. Increase SpU by 0.5 stages.
    1. EVP, Product: EVPP KR1: Increase Stages per Active Namespace KRs in Epic 485
    2. EVP, Product: Improve the GitLab.com user experience KRs in Epic 506
  2. CEO KR: GitLab.com finishes the quarter on plan and forecasting being on plan for all of FY21.
  3. EVP, Engineering: Use more of the product and improve site performance KRs in Epic 464

3. CEO: Great team

Epic 411

  1. CEO KR: On average team-members have passed 3 Competency knowledge assessments.
    1. CMO: Training SDRs to be DevOps & Product Specialists KRs in Epic 404
    2. Sr. Director, People: Improve internal career mobility experience
    3. Sr. Director, People: Team members understand the value of their total rewards package.
    4. Sr. Director, People: Support an environment where all team members feel they belong, are valued, and can contribute; understand the key drivers for team member engagement and continuously improve.
  2. CEO KR: More diverse company. 90% of outbound sourcing directed toward candidates from underrepresented groups.
    1. CRO: Hire top talent on time to plan. KRs in Epic 452
    2. CLO: Hire & onboard required Legal team members to address GitLab’s foundational needs. KRs in Epic 459
    3. VP Of Talent Acquisition: Implement the Candidates Outbound vs. Candidates Inbound hiring approach with a focus on under represented groups and location factor at the top of funnel.
    4. VP Of Talent Acquisition: Deliver on the Q2 critical hiring plan, in partnership with leaders, while ensuring a unique and exceptional candidate experience for candidate pools that are diverse and representative of our communities.
  3. CEO KR: Metric driven. All KPIs in operational in Sisense, GitLab, or the handbook. Key Review presentations have auto-updating graphs through the automated KPI Slides or by leveraging Sisense in Google Slides.
    1. CLO: Assess, update and create materials (policies, etc.) to further GitLab’s progress toward public company readiness KRs in Epic 461
    2. CFO: Build the enterprise grade systems and processes to drive accounting close process to achieve a 10 day close by end of FY21 KRs in Epic 491
    3. CFO: Build public company ready financial reporting capability KRs in Epic 492
    4. CFO: Improve financial performance by completing prelim operating plan for FY22, validated by e-group, that places us among the top quartile of identified comparable public companies KRs in Epic 493
    5. CFO: Metric driven. All KPIs in operational in Sisense, GitLab, or the handbook. KRs in Epic 635
  4. EVP, Engineering: Improve efficiency through product documentation KRs in Epic 465
  5. CEO KR: Have transparency be core to our workflow. Increase the Percent of Messages that are not DMs in Slack from 19% to 25% by end of FY22-Q2.
    1. CoS to the CEO: Internal Communications helps drive behavior changes and educates team members on Slack usage etiquette KRs in Epic 647

How to Achieve Presentations

  • Engineering
  • Finance
  • Legal
  • Marketing
  • People
  • Product
  • Product Strategy
  • Sales
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