Modern Applications Go-To-Market

Attributes

Problem To Solve

• While GitLab provides the necessary capabilities to deliver modern applications effectively, the field lacks the artifacts and execution to deliver appropriate modern application messaging and guidance to our prospects and customers.
• Typically, we cannot identify application initiatives associated with our prospect’s / customer’s interest in GitLab, which limits our reach into the account and our ability to tie our value to a c-level initiative.
• GitLab ranks relatively low when searching for “microservices” and “modern applications,” which could signify a lack of thought leadership in a domain we have immense value to provide.

Business Goal

• Establish GitLab as a thought leader and go-to partner for modern applications to generate more leads.
• Enable the field to confidently and credibly position GitLab for modern application use cases leading to first-order wins.
• Attach to strategic initiatives in prospect/customer accounts to drive larger deal sizes. Generate compelling customer stories by driving value for our customer’s digital transformation and modern application initiatives.

Exit Criteria

• Message House Completed and confirmed by Product Marketing
• Pitch Deck Created

Step 1

Roles and Responsibilities

Meetings

This working group meets bi-weekly (every other week.)

Meetings are recorded and available in the Google document for the meetings.

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