Accelevents
Okta
Logins for Accelvents need to be requested via Lumos because the platform is integrated with SSO/Okta. All users are currently given Admin permissions upon a successful Lumos request. If a login does not work after the Lumos request is fulfilled, ping MktgOps to investigate if a user seat was created within Accelevents.
Marketo Sync
Expect more updates for this section
Please note the Accevelents engineering team is updating the Marketo integration. This section will be updated as we learn the progress of new features.
Creating Events and Understanding the Marketo Sync
In order to create a Marketo program synced to an Accelevents event, create an event within Accelevents and submit a test registration via a form fill. A Marketo program will be automatically created after the first registrant is added to the event.
We currently do not use a standard Marketo program template for Accelevents sycned programs. Tokens and smart campaigns need to be added manually and by copying assets from this program template into newly made programs. This will occur until further updates have been completed by the Accelevents team, so until then please consult MktgOps for Marketo program setup.
Marketo programs created by Accelevents are assigned a name based on the URL of the Accevelents registration landing page and the programs are added to the Marketo folder Program_Events. The name and location of the Marketo program cannot be changed or it will break the sync between the two platforms (This remains true as of Aug 2025). The Salesforce campaign name can be changed, however.
Specific fields within Accelevents run through automations to clean the data for Marketo. Due to conditional formatting on the Accelevents registration form differing from Marketo’s conditional formatting, Marketo moves data around for State, Province and Territory values via this smart campaign. Accelevents collects data on those fields separately, Marketo combines them all to the State field.
The Marketo sync for events using the Internal GitLab Template template has been deactivated at the template level. Using the GitLab Epic Conference Template template will sync as normal. If an event will be for internal staff only and there is no need to collect prospect data for sales outreach, please ensure the sync has been deactivated for that event by toggling off the Marketo sync. Find this setting by clicking into the event’s Settings -> Integrations.
Fields Being Synced to Marketo
| Field Name | Sync Behavior |
|---|---|
| First Name | Update if target is empty |
| Last Name | Update if target is empty |
| Email Address | Always update |
| Country/Region | Always update |
| State (US) | Update if target is empty |
| State (AU) | Update if target is empty |
| Province | Update if target is empty |
| Job Title | Update if target is empty |
| Company Name | Update if target is empty |
| Work phone number | Update if target is empty |
Google Sheet Integration
GitLab’s Google Sheets account has been connected platform-wide to Accelevents and the data exported can be customized for each individual event.
Note: Registration exports to Sheets is only activated automatically on events created from the GitLab Epic Conference Template template, but can be activated and configured for any event.
To access and customize the Google Sheets export feature, within an event or template click into the event’s Settings followed by Integrations. Under the CRM & Marketing Automation settings, activate/deactivate the export feature via the toggle.
Click Configure to map what fields are exported to the Google Sheet. Determine if Accevelents will create its own Sheet or whether the export will be mapped to an existing Sheet here, as well. The file will be saved in the connected Google Drive with the last part of the event URL as the file name. You can move the file to another folder, but do not rename it.
Registrants are exported automatically on form fill so it is best to check the integration is live before opening registration.
Official Accelevents documentation can be found here.
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