Strategy Programs

About Strategy Programs

The Strategy Programs team designs, builds, manages and optimises programs that empower people to learn, use, contribute, and advocate for GitLab and its ecosystem. We provide structure and support to ensure that Developer Relations programs are consistent, measurable, scalable, and aligned with organisational goals.

Our programs are the tactical execution of the Developer Relations strategic vision, driving its OKRs and contributing to its KPIs.

We work in collaboration with:

• Product and Engineering teams to ensure users’ needs are represented on the GitLab roadmap.
• Marketing to showcase our members’ success through featured content and events.
• Sales to provide smooth pathways for adoption that support revenue growth.

Our main responsibilities are:

• Defining our portfolio of programs
• Define and curate programs, including scope, objectives, metrics, and requirements
• Act as the DRI of our programs, identifying, prioritizing and driving the specific activities that contribute to its success
• Oversee the GitLab Ultimate license entitlement process for the GitLab for Education|Open Source programs
• Provide program support to the members of a program through Service Desk

Please see the Developer Relations Program Manager Job Family for more details about individual roles on the team.

What are we working on?

For visibility into our ongoing work please refer to the Strategy Programs - Epic board.

We receive support requests through email (see table below). Email requests are private to maintain confidentiality. Customer account teams can view our support queues by using the following links:

• Triage: Support Issue Tracking
• GitLab for Education Program: Support queue
• GitLab for Open Source Program: Support queue

Active programs

We manage programs and initiatives that expand GitLab’s impact in key strategic areas: Education, Open Source and Contributors. For more information about each program please check the handbook pages below.

Education

Enabling educational institutions to build the next generation of developers

Open Source

Fostering thriving open source ecosystems. Landing Website.

Contributors

Empowering the individual contributors who drive innovation across GitLab’s software development landscape.

Non DevRel programs

The following GitLab programs are not part of the Developer Relations Strategy Programs. For more information about these programs, please refer to their handbook pages:

• GitLab for Non-Profits Program: Handbook Managed by GitLab Environment, Social, and Governance (ESG)
• GitLab for Startups: Handbook

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