Archetype Definition

Learn about the key charateristics to classify the different Customer archetypes.

What Does a Large Customer Look Like? The Archetype

Most Fortune 500 companies are interested in Scaling. The business goals are usually focused on gaining efficiencies by scaling from teams to programs and ultimately across a set of complex portfolios with a strong incentive to realize cost savings through standardization.

Some Fortune 500 companies are interested in digital transformations.

What are key characteristics?

  • Fortune 500
  • New logo, large Dedicated or Self Managed customer
  • Complex portfolio with many programs and distributed application teams
  • Geographically distributed office locations (for example: North East/NY, Houston/TX, Bangalore/India)
  • $1M+ PS revenue
  • At least three (3) logical portfolio groupings
  • Looking to either commit to 500+ Ultimate licenses for new logo, or expand from current 1,000+ Ultimate licenses to x Ultimate licenses in the coming year
  • Source origination either from competitor (GitHub, BitBucket) or existing GitLab variety
  • Looking for total tool usage of GitLab across their Dev organization or for digital transformation and getting off a variety of legacy tooling
  • Customer has two (2) critical dependencies / seasonal events that prevents them from development work 3 weeks before and 3 weeks after each event (system freeze, minimizing system changes), such as
    • Super Bowl
    • Black Friday
    • 4th of July Sales Event

ScalingCharacteristics.jpg

ScalingTeamCompositions.jpg

Scaling Considerations

  • Company Size
  • Locations / Time Zones
  • Number of Portfolios / Programs / Teams
  • Technical Environment
  • DYI Tool Chain
  • Legacy Systems
    • Jira
    • Jenkins
    • ADO
    • External Security Scanners (Fortify, Snyke, Black Duck, etc.)
    • Package Managers in Use
    • … <Action Item>
  • Number of Users
  • Number of Transactions
  • Data Volume
  • Repository Size
  • Repository Depth